Editorial
‘Oobakè’,‘Akwaaba’ brouhaha: Why re-invent the wheel?

Dear Editor,
I HAVE followed with a concerning interest, the ‘Oobake’ euphoria in recent weeks among a section of Ghanaians, particularly and dangerously on social media, and I dare say that may be misguided right from the outset, risking to polarize our tourism terrain.
Rather than improve our tourism [even within the Ga -Dangbe enclave], that move for me, may lead to a wane of interest in Ghana’s tourism.
It is worth reeling back to the period between mid-1990s to early 2000s when similar banter between Bonwire (Asante) and Kpetoe (Volta) over an unnecessary claim as to who were the originators of kente in Ghana.
That development almost tore apart the kente industry in Ghana as far as tourism was concerned. I believe the likes of Messrs. Frank Kofigah, W. Nkunu Akyea, E. Komla, among others will be too willing to attest to that.
So, what about Oobake? Is it relevant? Certainly yes. But, it must be complementary; it cannot forcibly replace the trade word, – call it the catchword or the golden word – “Akwaaba”, that for all these years, has been synonymous to Ghana, the world over.
‘Akwaaba’ is more of a generic word of welcome in Ghana. The whole world knows that word and its pertinence to Ghana, next to Nkrumah.
Therefore, in an effort to brand, does it take replacing completely what resounds so much about Ghana in every part of the globe? How difficult would that be?
More importantly, will it inure to the benefit of national and sectional interests, overall? Again, won’t such a move rather open a Pandora’s Box that will only end up in balkanizing Ghana’s cultural tourism, and negatively affecting the nation and its people as a whole?
I may be a novice in marketing. However, we may dare make this analogy of the oldest surviving brewery [company] in Ghana: Accra brewery.
With all her attempts to re-brand, re-set and introduce new products, they (ABL) have never taken out (and cannot make the mistake to replace) ‘Club’ or superimpose any other name or brand/or slogan – be it Shandy or Charlie How, etc., on the popular Club; all those would rather be popularised under the ‘house-name’: ‘Club.’
Likewise, “Oobake” (Ga) – and by extension, others such as “Woezò” (Ewe), Maraaba (Dagbani), etc. – can only be used in appropriate contexts.
For example, in my practice as a tour guide and also as a master-trainer of tour guides, I, like most professionally-trained tour guides, use ‘Akwaaba’ as the generic word of welcome, but also know when to introduce the guests to other local vocal forms of welcome such as Oobake.
Thus, we move from the generic to the specific, in this case, making both words relevant in our tourism and expression of our identity in particular.
So much has gone into our tourism industry to this point, and we cannot afford to lose it.
Cosmos Ata Sracooh
Tour Guide and Master-trainer in Tour Guiding
Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
Editorial
Let’s be careful as there are floods everywhere
The recent floods in Accra and the neighbouring areas, which were brought on by a heavy downpour, were very catastrophic and caused loss of lives and property damage.
Similar severe flooding and downpours were also reported in other regions, which has caused anxiety and dread whenever it rains.
In a short period of time, the floods had a dangerous effect on entire communities and landscapes. Because of this, a lot of people are now temporarily putting up with friends or family members.
Videos that went viral on social media showed cars and other valuables being swept away by the floodwaters with little to nothing being done to stop them.
Certain organisations, including the New Times Corporation (NTC), publishers of The Ghanaian Times and The Spectator, were not spared because the flood level damaged important documents and swamped their premises.
Even locations outside of flood-prone zones were inundated by the floods.
The rains would intensify along with thunderstorms, according to the Ghana Meteorological Agency (GMet), which is tasked with observing, analysing, and disseminating weather and climate information to protect lives, promote economic planning, and maintain public safety.
It is important to remember that increased evaporation and atmospheric moisture due to climate change might intensify rainfall. Furthermore, more catastrophic floods are caused by heavy rainfall and shifting topography.
We discussed the causes of floods and mitigation strategies in our earlier editorial, “Accra floods necessitate change in attitude.”
Although the current flood situation is dire, safety can be greatly improved by being ready and understanding what to do.
The Spectator encourages the public to make an effort to be well-informed about weather predictions and take the required precautions to stay safe because the GMet is now providing accurate forecasts.
Make excellent use of the alert services that you can sign up for these days to get notifications on your phone.
Water, non-perishable food, a flashlight, batteries, prescription drugs, crucial documents in waterproof containers, and first aid supplies should all be prepared and kept readily available.
Safeguard your house and offices, relocate valuables to higher floors, and raise electrical appliances off the ground.
Avoid coming into contact with floodwater whenever you can since it might be tainted with chemicals, sewage, and other dangerous substances and also reptiles.
To make sure your neighbours are secure, it is crucial to check on them, especially if they are elderly, disabled, or living alone.
Additionally, parents need to make sure their children do not play in or close to floodwaters.
Let us be careful as there are floods everywhere.
Editorial
Let’s see police manage traffic in flood areas
Dear Editor,
I wish to plead with the Motor Traffic and Transport Department (MTTD) to dispatch personnel to some of the flash points when it rains.
What happened last Monday and Tuesday at major transport terminals must not be something that must be repeated.
I wish to first of all commend the Interior Minister, Mr Muntaka Mubarak for the swift intervention by announcing the ‘holiday’ that gave workers and school children a relief.
It was such a tough moment for workers driving and those not driving. The situation at the Kwame Nkrumah Circle Interchange and other transport terminals forced workers to walk long distances.
Apart from the lack of public transport, pedestrians had to navigate through mud, making it difficult to move around.
I believe that with the presence of police personnel, the traffic situation can be well managed to ease the huge traffic congestion to make travelling a lot easier.
Frank Amoah,
Kasoa
News1 week agoPolice arrest four suspected drug peddlers, recover firearm, narcotic substances in Mankranso operation
News1 week agoOkyeame Kwame thanks Galaxy International School for co-parenting with his family to raise daughter
News3 days agoDVLA denies losing GH¢308,000 in alleged theft involving service personnel




