Entertainment
National Film Authority holds National Film Dialogue for accelerated development
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THE National Film Authority (NFA) has held a National Film Dialogue aimed at engaging all stakeholders in the sector to turn the fortunes of the industry around.
The initiative held at the Cedi Conference Hall of the University of Ghana on Tuesday brought together actors, producers, crew members corporate Ghana and all the important stakeholders in the Film value chain together.
The aim of the dialogue which was under the theme; Accelerating Industry Development was to help address the various challenges bedevilling the sector.
The Deputy Minister for Tourism Arts and Culture, Yussif Issaka Jajah, on his part acknowledged the contribution of the film industry from sustainable employment to national development agenda and growth of the country’s Gross Domestic Product.
He announced that the film sector is opened for investment urging investors to come on board as partners for development.
The Deputy Minister also reiterated the government resolve to protect Intellectual Property Rights and legislations that enhances growth of the industry.
Mr Jajah said the National Dialogue was a beginning to a brighter future for the film industry.
The board chairman of NFA, Ivan Quashiegah, who shared the strategic plan of the NFA gave a historic account of Ghana’s film industry, the current situation and measures to address the flaws.
According to him, their mission is to revive the industry by transforming distribution and exhibition into a vibrant accessible, and profitable ecosystem that inspires cultural pride and economic growth.
He reiterated that their target is to engage at least 1 per cent of Ghana’s population (350,000 people) to watch at least 10 good Ghanaian movies each year.
Speaking to The Spectator, the NFA boss, Kafui Danku, said she was satisfied with participation and the level of contributions.
She said, together with her board and other executives all the views expressed would be assessed and develop a blueprint out of it for the growth of the industry.
She urged all and sundry to come on board, adding that “for us to succeed, we need to bring everybody together.”
Kafui Danku thanked everyone for their participation and contributions to the success of the dialogue.
The panel discussion centered on issues of distribution, marketing, branding, production, access to funding, collaboration, media, infrastructure and improved storytelling among others.
Some participants expressed appreciation to the leadership for organising such dialogue.
According to them, stakeholder engagement was key to the success of the sector, adding that such a gathering should be a constant feature of the NFA.
By Edem Mensah-Tsotorme
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Budding Ghanaian Reggae Gospel artiste Bia Dela is set to host an exclusive listening party for her upcoming single titled ‘JESUS’.
The event is slated for Friday, September 25, at 3:00 PM at the Sunlodge Hotel in Accra.
At the ceremony, Bia Dela will open up about her music journey, her faith, career, and the inspiration behind her unique Reggae Gospel sound.
She is expected to share her experiences as a musician, her transition into Reggae Gospel, the message behind her music, and what fans should expect from the new single.
According to the artiste, she is optimistic that ‘JESUS’ will make a significant impact in the gospel space and beyond.
Bia Dela says she believes she has what it takes to contribute immensely to the growth of the Ghanaian music industry.
The song will be available on all digital stores after the exclusive listening.
By Edem Mensah-Tsotorme
Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.
The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.
“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.
Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.
The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.
