Entertainment
Let’s broaden our audience for international breakthrough …Maureen Biniyam urges Ghanaian artistes
United States of America-based Ghanaian gospel musician, Maureen Biniyam has urged Ghanaian musicians to broaden the scope of their audience in their quest to breakthrough globally.
She believes there is the need to broaden and expand audience beyond the borders of Ghana.
Speaking to The Spectator, she said, to get streams, views and mount stages in other territories, there was the need for effective promotions among others, to get the needed attention.
“We have what it takes to make impact in the music industry globally, I think we do have many wonderful talents, all we need to do is broaden and expand our views and audience outside our space,” she said.
According to her, doing music in USA was wonderful, however, the only challenge was coming back to Ghana for promotion and other activation, which she believed was crucial for the craft to be appreciated.
She added that it was a little challenging but by the grace of God and with the right connections and prayers, she would get there.
“Everything takes time, I have been doing it since 2019, recording, even though I have been composing and had songs almost 20 years ago,” she said.
Maureen who released Ghana Worship Medley in April has urged her fans to expect an album or an EP soon.
Organisers of the Telecel Ghana Music Awards 27 have announced “A Touch of Glitter as the official red carpet theme for this year’s ceremony.’’
In a statement issued on Thursday, April 16, Charterhouse indicated that the theme is designed to promote elegance and creativity while maintaining a refined fashion standard.
According to the organisers, the red carpet remains one of the most anticipated moments of the awards, offering artistes, celebrities, and guests the opportunity to express themselves through fashion while celebrating Ghanaian identity.
They explained that for this year’s edition, attendees are encouraged to include subtle elements of shimmer in their outfits.
This, they noted, can be done through fabric choices, embellishments, or accessories, with the focus on elegance rather than excess.
The statement added that the red carpet event will take place on May 9, 2026, at 7:06 pm, ahead of the main awards ceremony.
Head of Public Events and Communications at Charterhouse, Robert Klah, noted that the theme invites guests to explore creativity with sophistication while maintaining a polished appearance.
The organisers further assured that the event will continue to deliver a blend of music, fashion, and culture, making it a key highlight on Ghana’s entertainment calendar.
By Jacob Aggrey
The fourth edition of the fast-rising fashion and cultural event, the Slit and Kaba Festival, is set to take place on May 1 at the Legon City Mall in Accra.
Organised by Roots Africa, the festival aims to promote Ghanaian culture through the traditional Kaba and Slit outfit, known for its vibrant African prints and unique designs.
Speaking to The Spectator Agoro ahead of this year’s edition, dubbed “Old School Kaba and Slit Meets Batakari,” the Founder of Roots Africa, Mrs. Deborah Kabutey-Djisah, popularly known as Manye Korngo, said the event has gained significant popularity over the years and promised an even bigger experience this time around.
“The intention is to revive old-school fashion while celebrating our revered Fugu, also known as Batakari, which has gained massive exposure in recent times,” she stated.
“It is also an opportunity to showcase our culture and demonstrate to young people how fashion has evolved over the years,” she added.
She further called on vendors to come on board to display their products and services, noting that thousands of patrons are expected to attend the event.
“Don’t miss the chance to have your brand featured on our flyers, make incredible sales, and be part of an unforgettable experience,” she urged.
According to her, the previous edition was a great success, attracting patrons from across the country. Due to the growing interest, a larger venue had to be secured to accommodate the anticipated crowd.
“I’m expecting ten times more people than we had at last year’s festival,” she added.
