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Guinness rolls out ‘Black Shines Brightest’ campaign
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Guinness has rolled out a new campaign in Ghana and across key markets in Africa dubbed ‘Black Shines Brightest’.
This is as a result of long and rich history in Africa following organic sales growth of its trademark of 32 per cent across the continent.
‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.
This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
These individuals who are part of the campaign include, Ghanaian choreographer, Incredible Zigi, who creates dance challenges that have gone viral around the world and Nigerian artiste, Fireboy who is also leading the way with his unique Afro-life musicFilmed on location in Africa and directed by Meji Alabi, who is famous for his work with a whole range of incredible artistes from Beyoncé and Davido through to Tiwa Savage and Wizkid.
Head of Beers, Heineken Portfolio and Guinness TradeMark at Guinness Ghana, Mr.Roland Ofori,said “the ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.”
He added,“Guinness is a brand that shines brightest, and bar culture is part of its DNA. These are the places where individuals come together not only to share an ice cold Guinness but also their ideas and energy.”
A Prophet and General Overseer of Jesus Prayer Ministry at Ejisu Asuasi, Kumasi, and Pig Farm, Accra, Rt. Rev. Dr Mrs Grace Frimpong-Boateng, has urged Ghanaians to pray fervently to avert any disaster that would endanger many.
“God hears prayers, and intercessory prayers will provide your family safety and protection so you can live long and enjoy life in this world,” she added.
Rt. Rev. Dr Mrs Frimpong-Boateng was speaking with The Spectator in an interview last week.
According to her, she had a revelation that there would be a tragedy that will harm many people, however, effective prayers can avert it.
She said that the Ghana Meteorological Agency (GMet) predicted another heavy downpour from Thursday to Sunday following the recent torrential rain that devastated Accra and other areas. However, strong intercessory prayers prevented the prediction, which would have been catastrophic.
She claims that whenever she shares something that God has revealed to her, she does not receive widespread support from people to join her in effective intercession.
As a result, she has urged everyone including members of parliament, cabinet ministers, traditional authorities, religious leaders, and other citizens to exercise caution and pray fervently in order to avoid premature death.
According to Rt. Rev. Dr Mrs Frimpong-Boateng the recent downpour in Accra which claimed lives and destroyed property was unusual.
“The sea was irritated because of certain rituals performed and caused it to spew forth, exposing the dirt.” There are still some rites in the sea, and they will definitely surface,” she disclosed.
“Let’s pray that God would burn and destroy the things that have contaminated the sea,” she indicated.
By Spectator
The Adentan Circuit Court has convicted a mason for stealing a four-year-old boy from Kpedze in the Volta Region and bringing him to Accra.
David Kpandoyo, 25, a Togolese national, pleaded guilty to a charge of child stealing.
The court, presided over by Mrs Angela Attachie, convicted him on his own plea and adjourned sentencing to July 14, 2026.
Kpandoyo told the court that he had gone to a drinking spot to consume alcohol when the child approached him.
He said he gave the boy some money, took him home, and could not remember what happened afterwards because he was intoxicated.
Assistant Commissioner of Police (ACP) Patience Mario, assisted by Chief Inspector Jacob Nyarko, led the prosecution.
The prosecution said the complainant, Mr Bismark Gbago, is a 52-year-old painter residing at New Legon in Accra.
The victim’s mother, Ms Patience Ablordefey Afefa, is a 25-year-old hairdresser living at Kpedze in the Volta Region with the victim, a Kindergarten One pupil.
The prosecution said Kpandoyo also resided at New Legon, where he worked as a mason.
It said the victim went missing at Kpedze on July 1, 2026, at about 18:00 hours.
On July 3, at about 6:30pm, the complainant reported to the New Legon Police that he had found the four-year-old boy wandering around the area and that the child was unable to identify his home.
The prosecution said that on July 4, at about 4 p.m., the complainant informed the Police that after announcements were made within the community, Kpandoyo came forward claiming that the boy was his son.
The complainant and Kpandoyo subsequently went to the police Station to identify the child.
However, Kpandoyo was unable to produce the child’s birth certificate or lead the Police to the child’s mother.
Later that day, the police received a flyer bearing the name and telephone numbers of the victim’s mother, together with the child’s photograph, indicating that he had gone missing from Kpedze.
The police contacted the victim’s mother and asked her to report to the New Legon Police Station with the child’s birth certificate and weighing card because another person was claiming to be the child’s parent.
On July 6, the victim’s mother and her relatives reported to the Police Station and stated that they did not know Kpandoyo.
During investigations, Kpandoyo admitted in his cautioned statement that the victim was not his child.
He further confessed that while working at Kpedze, he stole the boy and brought him to Accra. –GNA
