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Guinness rolls out ‘Black Shines Brightest’ campaign
Guinness has rolled out a new campaign in Ghana and across key markets in Africa dubbed ‘Black Shines Brightest’.
This is as a result of long and rich history in Africa following organic sales growth of its trademark of 32 per cent across the continent.
‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.
This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
These individuals who are part of the campaign include, Ghanaian choreographer, Incredible Zigi, who creates dance challenges that have gone viral around the world and Nigerian artiste, Fireboy who is also leading the way with his unique Afro-life musicFilmed on location in Africa and directed by Meji Alabi, who is famous for his work with a whole range of incredible artistes from Beyoncé and Davido through to Tiwa Savage and Wizkid.
Head of Beers, Heineken Portfolio and Guinness TradeMark at Guinness Ghana, Mr.Roland Ofori,said “the ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.”
He added,“Guinness is a brand that shines brightest, and bar culture is part of its DNA. These are the places where individuals come together not only to share an ice cold Guinness but also their ideas and energy.”
The 24 Hour Economy Authority has signed a Memorandum of Understanding with Hunan Architectural Design Institute Group to support the planning of the Volta Economic Corridor.
The agreement aims to guide how land within the corridor will be used, design key infrastructure, and develop systems that will support large scale production.
The partnership will focus on detailed planning to make the area ready for investment and smooth business operations.
The project will include the development of agroecological parks, industrial zones, and transport networks to connect production centres to markets.
According to the Authority, proper planning is critical to building strong economic systems and expanding production across the corridor.
It noted that the collaboration with the Chinese design firm will help lay a solid foundation for industrial growth and long term development within the Volta Economic Corridor.
By: Jacob Aggrey
President of the Ghana Bar Association, Efua Ghartey, has called on judges and lawyers to carry out their duties with humility, fairness, and a strong sense of responsibility.
She made the appeal during the Supreme Court at 150 celebration held at the University of Ghana, under the theme “Honouring the past, celebrating the present and defining the future.”
Addressing participants, she noted that those in the legal profession occupy positions of great power and influence, and must therefore remain humble in the discharge of their duties.
She urged both the bench and the bar to deliver justice without fear or ill will, stressing the need for fairness in handling cases.
Reflecting on the significance of the celebration, she explained that the year 1876 marks not only the establishment of the Supreme Court but also the beginning of formally trained lawyers in the Gold Coast.
The GBA President questioned what Ghana would be without the rule of law, which is upheld by judges and lawyers, adding that the country could descend into a system where only the strongest survive if justice is not properly administered.
She further encouraged legal practitioners to reflect on their responsibilities and remain committed to upholding the rule of law for the benefit of all citizens.
By: Jacob Aggrey
