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AfCFTA Forum & Festival: Ghana Readies to Host “Creatives Connect Afrika” at La Palm Royal Beach Hotel
The African Continental Free Trade Area (AfCFTA) Secretariat, in partnership with the Government of Ghana and Africa Tourism Partners, is set to launch a defining moment for the continent’s creative economy as it hosts the inaugural AfCFTA Forum and Festival on Tourism, Creative, and Cultural Industries, branded Creatives Connect Afrika.
The event will take place from Monday, November 24 to Wednesday, November 26, 2025, at the La Palm Royal Beach Hotel in Accra, Ghana.
Held under the auspices of John Dramani Mahama, President of the Republic of Ghana, and the leadership of Wamkele Mene, Secretary-General of the AfCFTA Secretariat, the forum is designed to strategically transition Africa’s creative sector, particularly Film, Music, and Fashion industries from cultural forces into high-value pillars of continental trade and investment.
The Tripartite Partnership: Architects of Continental Integration
The “Creatives Connect Afrika” forum is underpinned by a powerful three-way partnership, each organisation contributing a vital element to the event’s success:
The AfCFTA Secretariat functions as the project’s policy engine, leveraging its position as the custodian of the continent’s single market to integrate the creative industries into the formal trade architecture.
Its core mandate is to operationalise key protocols – such as those on Trade in Services, IPR, and Digital Trade – to dismantle existing cross-border barriers and provide the structural foundation for the estimated $50 billion creative sector to become a core driver of Africa’s industrialisation.
The Black Star Experience (BSE) Secretariat serves as the national anchor and cultural champion, confirming the Government of Ghana’s deep commitment to the sector.
This flagship initiative, with a vision to Transform Ghana into Africa’s Culture Capital and inject US$5 billion into the economy by 2027, ensures the continental dialogue is rooted in a dedicated national framework. The BSE’s co-hosting role guarantees that the forum’s outcomes directly support Ghana’s strategy to generate jobs and global influence through three of its cultural pillars – Film, Music, and Fashion.
Africa Tourism Partners (ATP) acts as the strategic and commercial facilitator, specializing in investment promotion and business events (MICE). ATP’s primary role is to ensure the forum operates as a viable tourism and investment marketplace by designing the high-impact Business-to-Business (B2B) and Matchmaking Sessions.
They establish the necessary commercial infrastructure, utilising tourism to foster a synergy between travel and commerce that accelerates continental deals for creative entrepreneurs.
AfCFTA: Policy Meets Prosperity
For the AfCFTA Secretariat, the Forum provides a crucial platform to operationalise the agreement’s protocols, particularly on Trade in Services, Investment, and Intellectual Property Rights (IPR).
Mrs. Emily Mburu-Ndoria, Director, Trade in Services, Investment, Intellectual Property Rights and Digital Trade at the AfCFTA Secretariat, has been instrumental in working with the government and private sector partners to organise the maiden edition of the continent-wide event in Ghana.
“For too long, the immense cultural value created in Lagos, Dakar, Nairobi, and Cairo has struggled to traverse African borders due to fragmented policies and prohibitive laws and regulations,” explained Ms. Mburu-Ndoria. “
Creatives Connect Afrika is the intervention point. It is where policymakers and creatives sit down to unlock movement and mobility for artists, and establish financial instruments that understand and invest in creative intellectual property.” She commended Ghana for partnering the AfCFTA Secretariat to host this very important event.
A Presidential Mandate for Creative Trade
The co-hosting role by Ghana, facilitated through the Black Star Experience Secretariat, confirms the national priority placed on the creative economy.
Mr. Rex Owusu Marfo (Rex Omar), the Presidential Staffer for The Black Star Experience Secretariat at the Office of the President, confirmed the national commitment to turning cultural influence into economic reality, noting the collaborative efforts by his office, the AfCFTA Secretariat and the Africa Tourism Partners to bring this maiden edition of the Creatives Connect Africa to life.
“The Black Star Experience is a deliberate strategy to position Ghana as the continent’s leading creative and cultural hub. Creatives Connect Afrika, hosted in collaboration with the AfCFTA, and ATP allows us to take this vision continental,” stated Mr. Owusu Marfo.
He added, “Our youth are generating globally dominant cultural exports.
Our duty now is to provide the continental policy plumbing and financial structures necessary for these creators to trade seamlessly across Africa’s 1.4 billion-person market.”
Tourism as the Gateway to Trade
The third partner, Africa Tourism Partners (ATP), views the festival as the perfect synergy between travel, tourism, heritage, and commerce.
Mr. Kwakye Donkor, Chief Executive Officer (CEO) of Africa Tourism Partners, noted how the event will use tourism infrastructure to facilitate creative trade.
“Tourism is the most immediate way to monetize cultural experiences. By integrating the Forum with a high-calibre Festival, we are creating a reason for investors, buyers, and general travellers to come to Ghana and spend,” said Mr. Donkor. “We are building the travel and logistics pipeline necessary to support the creative value chain.”
Forum and Festival Programme Overview
The three-day Creatives Connect Afrika Forum and Festival features a rich blend of masterclasses, policy dialogues, business matchmaking, and cultural showcases. Day One is dedicated to industry-led Masterclasses in Film, Fashion, Music, and Fintech, delivered by leading experts from across Africa. Sessions focus on strengthening the creative value chain, intellectual property, digital distribution, financing, and intra-African market access under the AfCFTA.
Day Two features the Official Opening Ceremony, with keynote addresses from high-level dignitaries including the His Excellency John Dramani Mahama, and His Excellency Wamkele Mene.
The day continues with thought-leadership panels on expanding Africa’s creative economy through tourism, digital innovation, and policy alignment. It also includes film screenings, cultural performances, and expert dialogues on unlocking investment opportunities in Film, Fashion, and Music.
The entire programme is designed to merge policy, commerce, and culture – connecting creatives, investors, policymakers, and industry leaders to drive trade, mobility, and economic growth across Africa’s creative and cultural industries.
The cultural centrepiece of the event includes the Creatives Connect Afrika Runway, a premium showcase for African fashion designers, and the grand finale Cultural Night & Musical Festival, where attendees are encouraged to wear traditional attire for an evening of electrifying performances to take place at the +233 Jazz Club in Accra.
Creatives Connect Afrika is positioned not just as a festival, but as the inaugural continental policy and marketplace platform designed to unlock the economic potential of Africa’s creative industries.
The state has closed its case in the Republic v Akonta Mining and two others.
The case was heard earlier today at the Accra Criminal Court, where state prosecutors and CID investigators from the Ghana Police Service closed the Republic’s case.
In all, the prosecution called three witnesses to prove its case, two former employees of Akonta Mining Company Limited and a detective from the Ghana Police Service.
According to an update on the case, the two former employees testified to Mr Bernard Antwi-Boasiako’s deep involvement in Akonta Mining Company’s alleged illegal mining activities in the Tano-Nimiri Forest Reserve.
The police detective tendered in evidence drone footage and other audio-visual materials and official communications in support of the testimonies of the two former Akonta Mining employees.
The accused persons, through cross-examination of the witnesses, sought to dissociate themselves from every mining activity in the Tano-Nimiri Forest Reserve.
At the close of the prosecution’s case, counsel for the accused persons asked the court to allow him to call the first prosecution witness back into the witness box for further cross-examination.
The court gave him up to Friday, October 30, to file a formal motion to recall the witnesses.
The case has been adjourned to November 4 for the motion to be heard.
By Edem Mensah-Tsotorme
Dr Palgrave Boakye-Danquah, spokesperson to NPP Ashanti Regional Chairman Bernard Antwi Boasiako, popularly known as Chairman Wontumi, has called on the government and Parliament to undertake major reforms in Ghana’s prison system, including the construction of a dedicated prison hospital and the introduction of regulated conjugal visits.
In a press statement issued on Tuesday, October 27, 2026, Dr Boakye-Danquah shared Chairman Wontumi’s observations and recommendations following his remand on July 20, 2026.
According to the statement, Chairman Wontumi’s experience in prison has given him the opportunity to interact with prison officers and inmates and observe the challenges facing the Ghana Prisons Service.
The statement noted that the NPP chairman believes the correctional system must move beyond punishment to focus on rehabilitation, welfare and productivity.
One of his major concerns is the lack of dedicated, well-equipped prison hospitals, ambulances and standby generators in several prison facilities.
Dr Boakye-Danquah said Chairman Wontumi had raised concerns about the difficulties in providing medical care to seriously ill inmates, including those suffering from tuberculosis.
He is therefore calling for the construction of a modern prison hospital to serve facilities across the country. In the interim, he has proposed emergency arrangements with the 37 Military Hospital and the Police Hospital.
On the welfare of prison officers, Chairman Wontumi has urged the government to review their salaries, accommodation and conditions of service.
He has also called for proper classification of inmates, arguing that minor offenders should not be housed alongside armed robbery convicts and that persons facing trial for serious offences, including treason and terrorism, should be appropriately separated from other inmates.
The statement further highlighted concerns about the need for counselling and behavioural support for young inmates, particularly those serving sentences for defilement-related offences.
Chairman Wontumi has also called for a clear policy on the classification and management of LGBTQI+ inmates within the prison system.
On family relationships, he has proposed the creation of designated private areas where prisoners can receive visits from their spouses and children.
He believes regulated conjugal visits could help preserve marriages, reduce tension among inmates and support rehabilitation.
“The prisoner is the one in prison, not the children or spouse,” the statement noted, explaining his position on the need to protect family relationships during incarceration.
Chairman Wontumi has appealed to the Ministry of Food and Agriculture to support prison farms with the necessary equipment to improve food production.
According to the statement, the Ghana Prisons Service has access to vast lands and skilled labour but faces a shortage of agricultural equipment, with only one tractor reportedly available for farming and garbage-related activities.
He has further proposed greater collaboration between prison authorities and the justice sector, suggesting that regional prison commanders should be included in relevant discussions because of their knowledge of prison conditions and inmate rehabilitation.
On infrastructure, Chairman Wontumi has called on the government and private sector to invest in modern prison facilities and factories, arguing that the system has seen limited structural improvements over the years.
Appeal to Parliament
Dr Boakye-Danquah said Chairman Wontumi had made a special appeal to Parliament to lead efforts towards comprehensive prison reform.
He is urging the Speaker of Parliament to initiate discussions on prison conditions as a human rights and national development issue.
He has also called on the Majority and Minority caucuses to work together to pass a new Prison Reform Act and approve funding for a dedicated prison hospital, ambulance services, standby generators and agricultural equipment.
Additionally, he wants the Parliamentary Select Committees on Defence and Interior, Health, and Food and Agriculture to undertake working visits to prisons across the country to assess conditions firsthand.
According to the statement, Chairman Wontumi believes bipartisan cooperation between the Majority and Minority caucuses is necessary to secure the legal and financial reforms required to improve the prison system.
He has called for broader prison reforms across Africa, expressing hope that Ghana could lead the continent in improving correctional facilities.
Reflecting on his experience since July 20, Chairman Wontumi stated: “At this experience since July 20th till date, prison doesn’t reform as it should be. I pray that the entire Africa will learn from Ghana.”
The statement added that Chairman Wontumi remained in high spirits.
By: Jacob Aggrey
