Sports
Decathlon Ghana reaffirms commitment to enhancing Ghana’s sporting industry
Global sports retailer brand Decathlon Ghana has reaffirmed its commitment to enhancing the Ghana’s sporting industry at both grassroots and national levels.
Since its entry into the Ghanaian market in 2017, Decathlon Ghana has partnered with a wide range of organisations across various sporting fields and industries, aimed at giving Ghanaians the opportunity to love their sports more than ever before.
Speaking at the media launch of the company’s 8th anniversary celebrations on Wednesday at the Decathlon store in Accra Mall, Events and Brands Manager at Decathlon Ghana, Thompson Agbodo, stated that Ghana is a rich sporting nation with diverse talents that, when harnessed and given the right attention and support, can showcase the country to the rest of the world.
Sports organizations such as the Ghana Football Association (GFA) and its clubs, the Ghana Basketball Association and its clubs, the Rugby League Federation Ghana (RLFG), as well as various keep-fit clubs, have felt the impact of the company’s eight-year presence in Ghana.
While elaborating on how Decathlon’s involvement in Ghanaian football has evolved, shifting from retail to direct partnerships with key events and federations, he revealed their recent involvement in the Women’s Premier League and FA Cup finals at the University of Ghana Stadium, where they recognised standout players with awards.
“We have come a long way; beyond just supplying gear, we now stand shoulder to shoulder with Ghanaian athletes, offering not only products but also visibility, encouragement, and technical support,” he said.
On his part, the Business-to-Business and Reseller Leader at Decathlon Ghana, Mr. Mawuli Kofi Agato, noted that while football remains a focal point, Decathlon’s support extends to less mainstream sports as well.
They are committed to assisting clubs and associations in these areas through affordability initiatives.
“Many football clubs struggle to purchase equipment in bulk. We have significantly reduced costs to help them operate more efficiently. Our aim is to ensure that every sport beyond just football has the opportunity to thrive,” he added.
Ms. Francisca Arhin, Decathlon’s E-commerce Manager, emphasised the use of technology to enhance accessibility and inclusivity, stating that their platforms make it easier for everyday Ghanaians to access quality sportswear and equipment without facing barriers.
To celebrate the anniversary, Decathlon launched a 10-day sports themed event from May 21 to June 1, featuring activities designed for families and sports enthusiasts.
These activities include free equipment servicing and customization, discounts of up to 50% on Adidas products, weekend family games, and free delivery of products purchased within Accra.
She stressed that these activities are part of a broader initiative to cultivate a sporting culture at the community level.
Officials from the Ghana mission in the United Arab Emirates have paid a morale-boosting visit to the camp of the Black Queens.
The delegation, made up of Consular Officer Percy Okudzeto, Consul and Head of Chancery Abdul-Jalil Sigli Yakubu Abdulai and Head of Transport Anas Shaibu, visited the team to assure them of the government’s support and commitment to their safety and welfare.
During the visit, the officials interacted with the team and offered words of encouragement, urging the team to remain focused on the tournament despite concerns surrounding unrest in parts of the UAE.
Consular Officer Percy Okudzeto emphasised that the Ghanaian government, through its diplomatic mission, is closely monitoring the situation and is committed to ensuring the team’s safety throughout their stay.
“We want the team to stay calm and focus on the competition. The government and the embassy are doing everything possible to ensure your safety and well-being.” he said.
Consul and Head of Chancery Abdul-Jalil Sigli Yakubu Abdulai also reiterated the mission’s readiness to provide any assistance required by the team during the tournament.
Leadership of the team expressed appreciation for the visit, describing it as timely and motivating.
With the backing of Ghana’s diplomatic officials in the UAE, the Black Queens remain determined to represent the country proudly and deliver strong performances in the Pink Ladies Cup.
The Black Queens have arrived in the United Arab Emirates to participate in the upcoming Pink Ladies Cup in Dubai. The team touched down at the Dubai International Airport via Emirates Air on Wednesday morning and were warmly received by the competition’s organising officials.
The squad will be based at the Four Points by Sheraton Hotel, where they will begin their final preparations for the tournament. Organised as part of the international women’s football calendar, the Pink Ladies Cup is expected to feature four national sides using the competition to assess their squads and fine-tune strategies for upcoming tournaments.
Ghana will open their campaign today with a clash against Hong Kong, while Russia and Tanzania face off in the other opening match.
The Black Queens are then scheduled to return to action on March 3, when they take on Russia in a match expected to test them against a physically strong opponent.
The final round of games will be played on March 6, with Ghana closing their campaign against Tanzania at 9:00 pm.
With three matches in eight days, the tournament promises to be a crucial phase in Ghana’s preparation, as the Black Queens aim to return to continental action sharper, stronger, and more competitive.
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