Profile
Salamatu Ahmed, Ghana’s only female Hausa sports broadcaster
In a field long dominated by men, she has turned her microphone into a tool for change, amplifying women’s voices, promoting gender equality, and challenging deep-rooted stereotypes in sports journalism.
In Ghana’s media landscape, especially in the arena of sports, Salamatu Ahmed stands out. Not just as the host of Iqra Radio’s popular morning show, but as the country’s only female Hausa sports broadcaster.
From humble beginnings in Lagos to an influential voice behind the microphone in Accra, her journey is one of boldness, resilience, and purpose.
“I grew up in a close-knit neighbourhood in Lagos where everyone looked out for each other,” she recalled in an interview with The Spectator on Monday. “There was no discrimination. I could enter any house, share a meal or even sleep over without raising eyebrows. That spirit of unity shaped my values.”
She said, her love for broadcasting was sparked by her father, who was an athlete and devoted news watcher. Her father loved sports and news and recounted how she used to sit with him, watching the newscasters and wondering how they memorised so much.
“I later found out they used a teleprompter-what a relief!” she said with a laughter.
Salamatu’s passion for football heightened during the France ‘98 World Cup. “I watched almost all the matches. That tournament made me fall completely in love with the game,” she said.
But it was not until years later that broadcasting became a real career path-and quite unexpectedly.
She recounted how a friend of hers was managing Hijra TV asked her if she knew anyone who could do Hausa sports for the TV station.
She grabbed the opportunity as she was not working at the time, saying “so I offered myself,” she explained. “That was how it all started.” From Hijra TV, she moved on to Baina TV and eventually found her home at Iqra Radio.
Though her original dream was to become an English-language sports anchor, Hausa unexpectedly became her breakthrough. “People always ask how I manage to do it in Hausa, and the fascinating part is I am a woman doing it. That’s what truly sets it apart.”
But the journey has not been without hurdles. As a woman in sports media, she has had to fight for access and respect.
“It is always difficult getting interviews. Some male counterparts do not like sharing contacts or information,” she said.
Salamatu recounted how early on, men would ask for sexual favours in exchange for job opportunities. She said it got so discouraging that she left job-hunting for a while and ventured into business instead.
Now firmly established in her field, she uses her platform not only to cover sports, but to push for systemic change. As a panelist on various forums and a vocal supporter of women’s football, Salamatu has advocated for increased investment, better pay, and more opportunities for female athletes.
“Why should male footballers be paid more for doing the same job?” she quizzed during the conversation. “Female athletes often do not get bonuses or incentives that make life easier for them. People label us feminists for speaking out-but isn’t it just fairness?”
She also spoke passionately about how female athletes face scrutiny that goes beyond performance. “Look at Barbara Banda of Zambia; she faced criticism for being too ‘masculine.’ Imane Khelif, the Algerian boxer, faced similar discrimination. It’s disheartening. People forget these women are excelling at their craft.”
In 2024, Salamatu’s influence reached the global stage when she was selected to represent Ghana at the Fourth Eurasian Women’s Forum in St. Petersburg, Russia. There, she joined other global leaders in conversations about empowering women in media, politics, and business.
“That experience showed me that our voices matter beyond our borders,” she said. “We are not just fighting for recognition here; we are part of a global movement.”
Away from the microphone, Salamatu is known for her bubbly personality. “I am a fun-loving person-anything fun, count me in! I love cooking, watching movies, and reading.”
She credits her background-a Muslim from a Zango family for instilling in her resilience and discipline.
After schooling in Lagos, she moved to Ghana and earned a diploma in Communication Studies from the African University College of Communications (AUCC), now African University of Communication and Business (AUCB).
Her greatest pride is being the only female voice doing Hausa sports broadcasting in Ghana.
“Until someone else comes along, I will keep holding this fort,” she said with a smile. “It is my biggest achievement so far.”
For young girls looking up to her, she urged them never to be intimidated but rather carve a niche for themselves and be unique.
“You do not have to sound like or look like everyone else. Just be you and be excellent,” she added.
By Esinam Jemima Kuatsinu
Every morning begins the same way for Edwina Anokye-Bempah, with quiet devotion. It is her grounding ritual, a moment of reflection and gratitude before she steps into the dynamic, often unpredictable world of real estate brokerage.
By the time she arrives at the office, she has already set the tone for her day. She reviews the previous day’s tasks, checks what was accomplished and what still needs attention, and then drafts a new to-do list. For her, success is rooted in deliberate planning, discipline, and the commitment to follow through.
Today, Edwina stands out as one of Ghana’s promising real estate brokers, but she is also clear about the distinctions within her field. While many people casually use the term ‘realtor,’ she is quick to explain that only professionals registered with the National Association of Realtors can claim that title.
“Since I am not registered with the association, I am a real estate broker,” she says. It is a role she embraces wholeheartedly, facilitating transactions, connecting buyers and sellers, and ensuring clarity and integrity at every step.
Her journey into the industry took shape at MeQasa, an online platform dedicated solely to real estate. The platform exposed her to developers, agents, and the complexities of property transactions. She worked closely with developers and observed one recurring problem: clients often complained about agents who failed to respond, follow up, or provide accurate information.
With her background in sales and marketing, Edwina felt naturally drawn to the field. It was an industry where she believed she could make a meaningful, positive impact. Real estate, she came to learn, is far more than brick and mortar. It is about helping people secure one of the most important investments of their lives. This understanding shapes every decision she makes.
One of the most challenging tasks in her work is qualifying clients.
“A serious buyer must be willing, ready and able,” she explains. When one of these three qualities is missing, the transaction is likely to stall or collapse entirely.
On the seller’s side, due diligence is equally critical. Ownership disputes, land fraud, and unclear documentation remain some of the biggest risks in Ghana’s real estate sector.
Edwina understands the weight of the responsibility she carries. “The money involved is huge. These are people’s lifetime savings. Most people buy one home or maybe two in their entire lives. You cannot afford to make a mistake.”
Working in what many describe as a male-dominated field has never intimidated her. With an MBA in Marketing and extensive experience in sales roles including a stint as an Account Manager in an advertising agency, she has grown comfortable handling clients, negotiating deals, and presenting herself with confidence.
“My gender has never discouraged me,” she says. “What matters is hard work and ensuring that the client’s needs were met.”
The only occasional challenge, she admits, was maintaining professional boundaries when some men attempt to be overly familiar. Her solution is simple: stay professional and do not over-familiarise yourself with clients.
Her educational journey started in Kumasi, followed by Yaa Asantewaa Girls’ Senior High School, where she studied Agricultural Science. She continued the same at the University of Ghana before pursuing her master’s degree. After university, she worked on her uncle’s poultry farm before moving into advertising. Later, her role at MeQasa finally opened the door to the career she had long been unknowingly preparing for.
Over the years, Edwina has built a reputation not only for competence but also for care. She recalls one client in particular, an older man relocating to Ghana with no family in the country. After helping him secure two homes, she became the closest person he could rely on. One evening at around 8 p.m., he called to say he felt unwell. Without hesitation, she drove to his home and rushed him to the hospital. Doctors later told her that any delay could have been fatal.
For Edwina, that moment affirmed that the job goes far beyond selling property. “It doesn’t end with the sale,” she says. “You have to look out for people.”
Her influence also extends to younger people observing her journey. She is known for her tenacity, her refusal to give up on clients or tasks, and her resilience in the face of challenges. Those who work around her learn to push forward regardless of setbacks.
“If a deal doesn’t go as expected, you don’t look back. You find a way.”
Beyond real estate, Edwina serves as an interpreter in her church, a role that dramatically boosted her confidence. What began with trembling legs has evolved into a boldness that reflects in her public speaking and client interactions. She credits her growth to God, her senior pastor, her mother, siblings, friends, and her dedicated team — “an amazing circle,” she calls them.
Today, she is also a partner in a showroom business dealing in vanity units, sanitary wares, and tiles, an extension of her real estate insight and experience.
For young people aspiring to join the industry, her advice is clear: “Learn the industry beyond selling. Understand transactions, build strong relationships, and always do your due diligence.”
For Edwina Anokye-Bempah, real estate is more than business; it is trust, service, and impact, one client at a time.
By Esinam Jemima Kuatsinu
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From the age of five, Daniel Nana Kwesi Kakra Debrah has lived a life surrounded by rhythm, harmony, and the quiet pulse of music. Growing up in a home where instruments filled corners and rehearsals were as normal as conversation, Daniel’s first teachers were not in formal classrooms—they were the sounds, movements, and discipline he absorbed from his father, a committed church musician.
Ironically, music was not Daniel’s first dream. Like many young boys, he once hoped to become a professional footballer. But an injury from a school match left him unable to walk for three months, forcing him to retire that ambition. What seemed like a tragedy at the time became the turning point that aligned him with the path he was always meant to follow.
Daniel’s earliest musical expression began in church. As a boy in Sunday School, he eagerly ‘pounded’ the drums, quickly becoming known as the child who never missed an opportunity to play. Even in Senior High School (SHS), although many of his classmates were unaware of his talent, he continued practising quietly until completing school in 2005.
After SHS, Daniel joined a church music class with the intention of growing as a drummer, but one moment changed everything. Watching a bass guitarist perform stirred something in him. Drawn to the deep, steady tones of the bass, he persuaded a friend to teach him the basics. With no instrument of his own, Daniel practised at home using a broken guitar for more than eight months.
Then destiny intervened. The church’s lead bassist was suddenly suspended, and Daniel stepped in voluntarily during an evening service. That temporary voluntary act became permanent as he was asked by the then Music Director to fill in the gap. From that point, he embraced the bass guitar fully—a decision that defined the rest of his life.
Around 2006, Daniel made a life-changing decision to take his craft seriously. He began practising for hours on end, sometimes up to eight hours a day, often without food, locked away from family and friends, perfecting techniques and expanding his creativity. While others assumed he was outdoors socialising, Daniel was indoors sharpening his gift.
His breakthrough came in 2007 when he performed in the TV3 Bands Alive competition. The exposure, applause, and feedback confirmed his dream: “music was not just a passion; it was his calling,” he said.
With time, Daniel moved confidently into the professional space. He performed at studio sessions, live concerts, weddings, church events, and high-profile national programmes. His talent, discipline, and reliability earned him a reputation that continues to attract respected gospel artistes.
Today, he works closely with Daughters of Glorious Jesus, Chris Apau, and Israel Ofori, who have been of immense help to his career ministry. He also collaborates with several ministries and offers support with musical arrangements, live performances, and studio recordings.
Beyond the stage, Daniel sees himself as a mentor. Many young musicians reach out to him, some visiting in person, others calling for guidance. Whether through hands-on training or virtual coaching, he is always ready to teach. For Daniel, music is not just technique; it is character, discipline, and values. He believes a musician must carry integrity both on and off stage.
Like many musicians in Ghana, Daniel has faced challenges with delayed payments and broken agreements. These experiences have taught him to value professionalism. He now insists on part payment upfront and charges more for his services, a decision grounded in self-respect and fairness.
Daniel’s journey in music has been shaped by various individuals who have supported him at different stages of his career. He acknowledged Opoku Agyeman Sanaa, Kofi Ennin, Andrew Klu, Mr. Samuel Abbey, Mr. Samuel Sarpong Agyei, Paul Quartey, Mr. Nene Emmanuel, and Mr. Isaac Asiedu, saying that their belief in him continues to inspire his journey.
Daniel’s work is guided by his Christian faith. He sees music as ministry, not merely entertainment. Off stage, he is a devoted family man—a husband and father of two, a boy and a girl, who have also started playing musical instruments. During his leisure time, he listens to music, or plays football and action video games.
Through his acts of service and unwavering determination, Daniel continues to inspire others, proving that when passion meets integrity, ordinary men impact the lives of others.
By Esinam Jemima Kuatsinu
