Profile
Salamatu Ahmed, Ghana’s only female Hausa sports broadcaster
In a field long dominated by men, she has turned her microphone into a tool for change, amplifying women’s voices, promoting gender equality, and challenging deep-rooted stereotypes in sports journalism.
In Ghana’s media landscape, especially in the arena of sports, Salamatu Ahmed stands out. Not just as the host of Iqra Radio’s popular morning show, but as the country’s only female Hausa sports broadcaster.
From humble beginnings in Lagos to an influential voice behind the microphone in Accra, her journey is one of boldness, resilience, and purpose.
“I grew up in a close-knit neighbourhood in Lagos where everyone looked out for each other,” she recalled in an interview with The Spectator on Monday. “There was no discrimination. I could enter any house, share a meal or even sleep over without raising eyebrows. That spirit of unity shaped my values.”
She said, her love for broadcasting was sparked by her father, who was an athlete and devoted news watcher. Her father loved sports and news and recounted how she used to sit with him, watching the newscasters and wondering how they memorised so much.
“I later found out they used a teleprompter-what a relief!” she said with a laughter.
Salamatu’s passion for football heightened during the France ‘98 World Cup. “I watched almost all the matches. That tournament made me fall completely in love with the game,” she said.
But it was not until years later that broadcasting became a real career path-and quite unexpectedly.
She recounted how a friend of hers was managing Hijra TV asked her if she knew anyone who could do Hausa sports for the TV station.
She grabbed the opportunity as she was not working at the time, saying “so I offered myself,” she explained. “That was how it all started.” From Hijra TV, she moved on to Baina TV and eventually found her home at Iqra Radio.
Though her original dream was to become an English-language sports anchor, Hausa unexpectedly became her breakthrough. “People always ask how I manage to do it in Hausa, and the fascinating part is I am a woman doing it. That’s what truly sets it apart.”
But the journey has not been without hurdles. As a woman in sports media, she has had to fight for access and respect.
“It is always difficult getting interviews. Some male counterparts do not like sharing contacts or information,” she said.
Salamatu recounted how early on, men would ask for sexual favours in exchange for job opportunities. She said it got so discouraging that she left job-hunting for a while and ventured into business instead.
Now firmly established in her field, she uses her platform not only to cover sports, but to push for systemic change. As a panelist on various forums and a vocal supporter of women’s football, Salamatu has advocated for increased investment, better pay, and more opportunities for female athletes.
“Why should male footballers be paid more for doing the same job?” she quizzed during the conversation. “Female athletes often do not get bonuses or incentives that make life easier for them. People label us feminists for speaking out-but isn’t it just fairness?”
She also spoke passionately about how female athletes face scrutiny that goes beyond performance. “Look at Barbara Banda of Zambia; she faced criticism for being too ‘masculine.’ Imane Khelif, the Algerian boxer, faced similar discrimination. It’s disheartening. People forget these women are excelling at their craft.”
In 2024, Salamatu’s influence reached the global stage when she was selected to represent Ghana at the Fourth Eurasian Women’s Forum in St. Petersburg, Russia. There, she joined other global leaders in conversations about empowering women in media, politics, and business.
“That experience showed me that our voices matter beyond our borders,” she said. “We are not just fighting for recognition here; we are part of a global movement.”
Away from the microphone, Salamatu is known for her bubbly personality. “I am a fun-loving person-anything fun, count me in! I love cooking, watching movies, and reading.”
She credits her background-a Muslim from a Zango family for instilling in her resilience and discipline.
After schooling in Lagos, she moved to Ghana and earned a diploma in Communication Studies from the African University College of Communications (AUCC), now African University of Communication and Business (AUCB).
Her greatest pride is being the only female voice doing Hausa sports broadcasting in Ghana.
“Until someone else comes along, I will keep holding this fort,” she said with a smile. “It is my biggest achievement so far.”
For young girls looking up to her, she urged them never to be intimidated but rather carve a niche for themselves and be unique.
“You do not have to sound like or look like everyone else. Just be you and be excellent,” she added.
By Esinam Jemima Kuatsinu
AUTISM Awareness Care and Training (AACT) is Ghana’s first autism-focused centre, playing a pioneering role in the care, education, and advocacy for children on the autism spectrum and their families.
Established in 1998, AACT began as a parent-support and training initiative at a time when autism was poorly understood in Ghana. Many families raising autistic children faced stigma, isolation, and limited access to information or professional assistance.
Over the years, the organisation has evolved into a full-fledged autism care and training centre, responding to the growing demand for specialised services and sustained nationwide awareness.
AACT is currently located in Haatso, Accra, where it operates a structured day programme serving about 25 learners daily. The centre provides a safe, inclusive, and supportive environment where children with autism are guided to develop essential life, social, and functional skills.
Programmes at the centre focus on independent living skills, vocational and pre-vocational training, functional academic skills, and therapeutic interventions. These activities are tailored to the individual needs of each learner, recognising that children on the autism spectrum learn and develop at different paces.
According to Abeiku Grant, Head of Programmes at AACT, the centre’s philosophy is centred on ability rather than limitation.
“Every autistic child is different,” he said. “Our work is to support them at their own pace and help them discover what they can do, not to focus on what they cannot do.”
Beyond centre-based services, AACT places strong emphasis on autism awareness and advocacy, particularly within schools and communities. Many children with autism in Ghana continue to face rejection and exclusion due to stigma, misinformation, and the lack of trained personnel in educational institutions.
In 2025, AACT reached over 20 schools across the country, providing autism education to teachers, students, and school administrators.
The organisation also runs free teacher training programmes, equipping educators with practical knowledge and basic tools to support autistic learners in inclusive classroom settings.
“Many schools tell us they are not resourced or trained to handle autistic learners,” Mr Grant explained. “Instead of waiting for change, we decided to go to them and train teachers for free.”
AACT also engages learners directly, addressing widespread misconceptions about autism, including the false belief that autism is contagious or caused by bad parenting. These outreach programmes aim to build empathy among students and promote peer support for autistic learners in mainstream schools.
Another major challenge confronting families is limited access to autism services, especially outside Accra. With most autism centres concentrated in the capital, many families from other regions are forced to travel long distances or keep their children at home due to cost, stigma, or lack of support.
“Education is not meant only for typical children,” Mr Grant stressed. “Children with autism also have the right to education and care. No child should be hidden because of lack of understanding or opportunity.”
As part of its outreach work, AACT supports parents to overcome stigma and encourages social interaction for children with autism, believing that community engagement is essential for development and confidence building.
In December 2025, the centre received what it described as its largest donation of the year, raised by children from the Unmasked Mentoring initiative. According to the organisation, the donation was particularly significant as it demonstrated empathy and social responsibility among young people.
As a non-governmental, non-profit organisation, AACT depends largely on donations, partnerships, and goodwill to sustain and expand its work. Current needs include a minibus for community-based social activities, expansion of its facility to accommodate more learners, sponsorship support for children from financially challenged families, and funding to scale autism awareness programmes nationwide.
Looking ahead, AACT envisions a Ghanaian society that is inclusive, informed, and supportive of persons with autism.
“Our goal is a Ghana where children with autism are accepted and supported,” Mr Grant said. “Every child has potential. All they need is understanding, opportunity, and care.”
By Esinam Jemima Kuatsinu
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If you found yourself in Tamale last weekend, you would have stepped into an atmosphere alive with colour, rhythm and memory. The maiden Northern Ghana FOTO Festival did not feel like a typical exhibition; it felt like a cultural awakening.
Between rows of tall white panels displaying hundreds of striking images, a cultural troupe danced their way through the space, their drumming rolling through the hall like a heartbeat. The dancers’ movements fluid, bold, traditional, created a living bridge between the past and the photographs surrounding them.
Not far from the performers, chiefs in their elegant traditional regalia paused thoughtfully before portraits capturing festivals, rituals and everyday life. This immersive scene set the tone for the Northern Ghana FOTO Festival, which opened in Tamale with a resounding call for cultural preservation through visual storytelling.
The event gathered photographers, cultural advocates, scholars and traditional leaders to celebrate the narratives, traditions and identities that shaped northern Ghana. Originally launched with a call for just 30 photographic entries, organisers were overwhelmed with more than 600 images submitted by over 60 contributors from across the five northern regions.
The range of submissions from seasoned photographers and emerging artists to passionate hobbyists formed a vivid collective portrait of the region’s past and present. The opening ceremony amplified the festival’s cultural spirit with traditional drumming, dancing and performances that reflected the rich heritage the exhibition sought to highlight.
Chairperson for the event, Prof. Elliot Haruna Alhassan, Pro Vice-Chancellor of the University for Development Studies (UDS), described photography as a crucial tool for documenting Ghana’s cultural evolution. He emphasised that visual storytelling is becoming indispensable in safeguarding customs, values and community memory.
The Guest of Honour and former Rector of Tamale Technical University, Prof. Salifu Asuro, praised the organisers for creating a platform that elevates the cultural identity of northern Ghana. He encouraged public and private institutions to support creative arts initiatives, noting their significant role in national development.
Traditional authorities played a central part in the ceremony. Representatives from the Gukpe Naa and Dakpemaa palaces including Naa Prof. Abdul-Rahaman Issahaku, Chief of Gbanyamle and senior faculty member at UDS, as well as the Chief of Bunbong, Uborr Wumbe Dawuni—commended the festival for fostering cultural continuity and encouraging younger generations to reconnect with their roots.
Speaking on behalf of the Northern Regional Director of the Ghana Tourism Authority, Mr Owusu-Boakye Frank, Senior Standard and quality assurance officer assured the Authority’s commitment to supporting cultural tourism. He stressed that visual storytelling, when harnessed effectively, has the potential to attract visitors, preserve cultural assets and strengthen community identity. He pledged the Authority’s collaboration in future editions to position northern Ghana as a vibrant hub for creativity and heritage.
One of the festival’s major highlights was a panel discussion on the theme: “Preserving Culture, History and Community through Visual Storytelling.” Chiefs, scholars and cultural experts explored the importance of visual documentation as a tool for intergenerational education, emphasising photography’s ability to create a timeless cultural archive.
Team Lead of Foto4Change and convener of the festival, Mr Geoffrey Buta, said the initiative seeks to strengthen cultural conservation efforts through photography. “Our forebears relied on oral tradition to preserve history,” he noted. “Today, visual storytelling enables us to continue that work in a more permanent and accessible form.”
Mr Buta announced plans to transform the festival into a rotational exhibition that will travel across northern Ghana, giving more communities access to the growing visual archive. He added that the event would be institutionalised as an annual celebration of culture, research and artistic dialogue.
The displayed photographs captured festivals, landscapes, portraits, rituals and everyday life offering a colourful, honest and layered view of northern Ghana’s cultural richness. Organisers expressed optimism that with sustained institutional support, the Northern Ghana FOTO Festival could evolve into a major cultural event capable of attracting both national and international attention, while preserving the heritage and stories that make the region unique.
By Spectator Reporter
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