The Chief Executive Officer (CEO) of Avonsige, Augustina Ayinemi, has launched the Gem Collections for the festive season.

The designs are made for the sophisticated woman who wants to make a fashion statement at any event.

However, the everyday woman can step out in these stylish outfits to make a mark.

By Linda Abrefi Wadie

KPALANGA-INSPIRED fashion designs took centre stage in Tamale during the launch of the ‘Fugu Wednesday Wear’ initiative by the National Investment Bank PLC.

The Tamale-based fashion brand SNIKIA NEWLUK showcased a collection of modern outfits made from traditional Fugu fabric, presenting creative designs that blended Northern Ghana’s iconic smock with contemporary fashion styles.

Models walked the runway in uniquely tailored outfits that highlighted the versatility of Kpalanga, a modern interpretation of the traditional Fugu designed to appeal to younger generations and professionals.

Speaking on the side-lines of the event, the founder of SNIKIA NEWLUK said the brand aims to modernise Northern Ghanaian fashion while preserving its cultural identity.

The event formed part of activities marking the launch of the National Fugu Wednesday initiative, which encourages Ghanaians to wear locally made smocks every Wednesday to promote Ghanaian culture and support the local fashion industry.

From Geoffrey Kwame Buta, Tamale