Profile
Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant
Gone were the days when people gave little attention to what they wore for public functions.
One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.
At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.
Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.
This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.
One of such persons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.
Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.
“I was frustrated because I didn’t have anything to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my business,” she narrated to The Spectator.
“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal education at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving business,’ she indicated.
The old student of Ghana Secondary School, Koforidua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.
Adjoa, as she is affectionately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.
And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.
Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.
Despite the busy schedule with work, Adjoa, a mother of four, carefully plans her activities in order to meet the demands of family life as well.
“I prioritise my time, ensuring that I’m fully present in both my professional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allowing me to excel in both areas.”
As a result, she has become a mentor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.
Awards
Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.
Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertainment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.
She also collaborated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.
Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambassadors.
She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.
Challenges
Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.
Again, she was affected gravely by the high cost of production (ie materials, power, and accessories) which affects the cost of the final product.
Aspirations
Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.
She also want to continue advocating for the empowerment of women and children, using her platform to make a positive impact.
Education
She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneurship and Leadership Africa (WELA) Programme at the China Europe International Business School to learn how to position the brand for global success.
Hobbies
Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the countryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.
Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.
Advice
Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mastering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.
By Linda Abrefi Wadie
Every morning begins the same way for Edwina Anokye-Bempah, with quiet devotion. It is her grounding ritual, a moment of reflection and gratitude before she steps into the dynamic, often unpredictable world of real estate brokerage.
By the time she arrives at the office, she has already set the tone for her day. She reviews the previous day’s tasks, checks what was accomplished and what still needs attention, and then drafts a new to-do list. For her, success is rooted in deliberate planning, discipline, and the commitment to follow through.
Today, Edwina stands out as one of Ghana’s promising real estate brokers, but she is also clear about the distinctions within her field. While many people casually use the term ‘realtor,’ she is quick to explain that only professionals registered with the National Association of Realtors can claim that title.
“Since I am not registered with the association, I am a real estate broker,” she says. It is a role she embraces wholeheartedly, facilitating transactions, connecting buyers and sellers, and ensuring clarity and integrity at every step.
Her journey into the industry took shape at MeQasa, an online platform dedicated solely to real estate. The platform exposed her to developers, agents, and the complexities of property transactions. She worked closely with developers and observed one recurring problem: clients often complained about agents who failed to respond, follow up, or provide accurate information.
With her background in sales and marketing, Edwina felt naturally drawn to the field. It was an industry where she believed she could make a meaningful, positive impact. Real estate, she came to learn, is far more than brick and mortar. It is about helping people secure one of the most important investments of their lives. This understanding shapes every decision she makes.
One of the most challenging tasks in her work is qualifying clients.
“A serious buyer must be willing, ready and able,” she explains. When one of these three qualities is missing, the transaction is likely to stall or collapse entirely.
On the seller’s side, due diligence is equally critical. Ownership disputes, land fraud, and unclear documentation remain some of the biggest risks in Ghana’s real estate sector.
Edwina understands the weight of the responsibility she carries. “The money involved is huge. These are people’s lifetime savings. Most people buy one home or maybe two in their entire lives. You cannot afford to make a mistake.”
Working in what many describe as a male-dominated field has never intimidated her. With an MBA in Marketing and extensive experience in sales roles including a stint as an Account Manager in an advertising agency, she has grown comfortable handling clients, negotiating deals, and presenting herself with confidence.
“My gender has never discouraged me,” she says. “What matters is hard work and ensuring that the client’s needs were met.”
The only occasional challenge, she admits, was maintaining professional boundaries when some men attempt to be overly familiar. Her solution is simple: stay professional and do not over-familiarise yourself with clients.
Her educational journey started in Kumasi, followed by Yaa Asantewaa Girls’ Senior High School, where she studied Agricultural Science. She continued the same at the University of Ghana before pursuing her master’s degree. After university, she worked on her uncle’s poultry farm before moving into advertising. Later, her role at MeQasa finally opened the door to the career she had long been unknowingly preparing for.
Over the years, Edwina has built a reputation not only for competence but also for care. She recalls one client in particular, an older man relocating to Ghana with no family in the country. After helping him secure two homes, she became the closest person he could rely on. One evening at around 8 p.m., he called to say he felt unwell. Without hesitation, she drove to his home and rushed him to the hospital. Doctors later told her that any delay could have been fatal.
For Edwina, that moment affirmed that the job goes far beyond selling property. “It doesn’t end with the sale,” she says. “You have to look out for people.”
Her influence also extends to younger people observing her journey. She is known for her tenacity, her refusal to give up on clients or tasks, and her resilience in the face of challenges. Those who work around her learn to push forward regardless of setbacks.
“If a deal doesn’t go as expected, you don’t look back. You find a way.”
Beyond real estate, Edwina serves as an interpreter in her church, a role that dramatically boosted her confidence. What began with trembling legs has evolved into a boldness that reflects in her public speaking and client interactions. She credits her growth to God, her senior pastor, her mother, siblings, friends, and her dedicated team — “an amazing circle,” she calls them.
Today, she is also a partner in a showroom business dealing in vanity units, sanitary wares, and tiles, an extension of her real estate insight and experience.
For young people aspiring to join the industry, her advice is clear: “Learn the industry beyond selling. Understand transactions, build strong relationships, and always do your due diligence.”
For Edwina Anokye-Bempah, real estate is more than business; it is trust, service, and impact, one client at a time.
By Esinam Jemima Kuatsinu
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From the age of five, Daniel Nana Kwesi Kakra Debrah has lived a life surrounded by rhythm, harmony, and the quiet pulse of music. Growing up in a home where instruments filled corners and rehearsals were as normal as conversation, Daniel’s first teachers were not in formal classrooms—they were the sounds, movements, and discipline he absorbed from his father, a committed church musician.
Ironically, music was not Daniel’s first dream. Like many young boys, he once hoped to become a professional footballer. But an injury from a school match left him unable to walk for three months, forcing him to retire that ambition. What seemed like a tragedy at the time became the turning point that aligned him with the path he was always meant to follow.
Daniel’s earliest musical expression began in church. As a boy in Sunday School, he eagerly ‘pounded’ the drums, quickly becoming known as the child who never missed an opportunity to play. Even in Senior High School (SHS), although many of his classmates were unaware of his talent, he continued practising quietly until completing school in 2005.
After SHS, Daniel joined a church music class with the intention of growing as a drummer, but one moment changed everything. Watching a bass guitarist perform stirred something in him. Drawn to the deep, steady tones of the bass, he persuaded a friend to teach him the basics. With no instrument of his own, Daniel practised at home using a broken guitar for more than eight months.
Then destiny intervened. The church’s lead bassist was suddenly suspended, and Daniel stepped in voluntarily during an evening service. That temporary voluntary act became permanent as he was asked by the then Music Director to fill in the gap. From that point, he embraced the bass guitar fully—a decision that defined the rest of his life.
Around 2006, Daniel made a life-changing decision to take his craft seriously. He began practising for hours on end, sometimes up to eight hours a day, often without food, locked away from family and friends, perfecting techniques and expanding his creativity. While others assumed he was outdoors socialising, Daniel was indoors sharpening his gift.
His breakthrough came in 2007 when he performed in the TV3 Bands Alive competition. The exposure, applause, and feedback confirmed his dream: “music was not just a passion; it was his calling,” he said.
With time, Daniel moved confidently into the professional space. He performed at studio sessions, live concerts, weddings, church events, and high-profile national programmes. His talent, discipline, and reliability earned him a reputation that continues to attract respected gospel artistes.
Today, he works closely with Daughters of Glorious Jesus, Chris Apau, and Israel Ofori, who have been of immense help to his career ministry. He also collaborates with several ministries and offers support with musical arrangements, live performances, and studio recordings.
Beyond the stage, Daniel sees himself as a mentor. Many young musicians reach out to him, some visiting in person, others calling for guidance. Whether through hands-on training or virtual coaching, he is always ready to teach. For Daniel, music is not just technique; it is character, discipline, and values. He believes a musician must carry integrity both on and off stage.
Like many musicians in Ghana, Daniel has faced challenges with delayed payments and broken agreements. These experiences have taught him to value professionalism. He now insists on part payment upfront and charges more for his services, a decision grounded in self-respect and fairness.
Daniel’s journey in music has been shaped by various individuals who have supported him at different stages of his career. He acknowledged Opoku Agyeman Sanaa, Kofi Ennin, Andrew Klu, Mr. Samuel Abbey, Mr. Samuel Sarpong Agyei, Paul Quartey, Mr. Nene Emmanuel, and Mr. Isaac Asiedu, saying that their belief in him continues to inspire his journey.
Daniel’s work is guided by his Christian faith. He sees music as ministry, not merely entertainment. Off stage, he is a devoted family man—a husband and father of two, a boy and a girl, who have also started playing musical instruments. During his leisure time, he listens to music, or plays football and action video games.
Through his acts of service and unwavering determination, Daniel continues to inspire others, proving that when passion meets integrity, ordinary men impact the lives of others.
By Esinam Jemima Kuatsinu
