Entertainment
Lamar Berko: Translating love for jewellery into big business
Growing up, Ghanaian entrepreneur Lamar Berko had a love for jewellery which has endured till today and has seen him become a top jeweller.
Lamar, who is based in the UK, runs LB Jewellers which caters to clients from around the world.
In an interview recently, he indicated that coming from humble beginnings, he was self-motivated and that has pushed him to success in the jewellery industry.
“Motivation I believe was just me. I say that because as a young boy I loved jewellery, fashion is an integral part of me. My uncle trusted me to sell his watch that I was fascinated about. Though he didn’t believe I could sell it because it was expensive, I did.
“From then, he gave me more watches to sell. I realised I had to expand, so I used social media to promote my business,” he said.
According to Lamar Berko, building the LB Jewellers brand has not been an easy journey. “Building the brand till now has been a lot of hard work, burning the midnight oil, humility, honesty and the fear of God.”
Speaking on how he is making it as an African in such a global industry, Lamar Berko said, “Though I have never been about race it was interesting to find out most people would rather purchase from others even though they know your product is good because you are new in the industry.
“It was very disheartening to find out people did not want to believe in my brand. And it’s not just me, it happens to a lot of new business owners. I decided not to let the system define me or my future. So I pushed, I invested in advertising and I made sure my quality and service was beyond what people were used to,” he said.
While the people who patronise his jewellery seem to be mainly successful people, Lamar said he does not have preferences when it comes to his clientele.
“I am not biased when it comes to my clients, I am very open. My clients mostly find me. I believe successful people seek to have the best things in life. They work hard for their money so they believe in quality and durability,” he stated.
The 28-year-old is an example of how when young people are trusted and encouraged, they can do great things.
Lamar is of Ghanaian descent and has already started extending a hand to help with the development of the youth in Ghana.
He is a supporter and main sponsor of Ghana’s Greengen FC. His main focus is to unearth and promote young talents to become great.
He concluded that LB Jewellers is passionate about Africa and will continue to provide quality service to its growing clientele.
Source: graphic.com.gh
GHANAIAN gospel heavyweight, Empress Gifty, has released a spirit-filled song titled “Sunsum Ndwom.”
The song, which is already making waves shortly after its release, is delivered in three parts, each carrying a powerful message.
The first part reflects on the mystery of Prophet Elijah, where people wondered who he was after he prayed and called down fire from heaven.
The second part centres on salvation, urging believers not to celebrate only power and miracles, but to celebrate the fact that their names are written in the Book of Life, because that is what lasts forever.
The third part celebrates the beauty of God’s healing power, a song originally composed by her late mother.
The gospel star is urging Ghanaians to stream the song on all platforms and encounter its powerful lyrics.
She also stressed the need to preserve Ghana’s traditional gospel sound, expressing hope that the new generation will embrace their heritage.
Empress Gifty further expressed appreciation to all stakeholders in the industry who have supported her career over the years.
By Edem Mensah-Tsotorme
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GHANAIAN media personality, Joyce Akumaa Dongotey-Padi, affectionately called Akumaa, has marked the 18th anniversary of her Mama Zimbi Foundation (MZF).
The event was held at the Broken Yoke Ministry International at Klagon in Accra.
Thousands of widows who benefited were taken through health education for good living, business enhancement, women empowerment and legal education, among others.
In addition, they were given water, cloth, rice, noodles, oil, Noko Fine Washing Powder and other toiletries.
Mrs Dongotey-Padi noted that there is land earmarked for vocational training and gari processing for those who are unemployed and would want to make ends meet.
Against that backdrop, she expressed appreciation to gospel musician Empress Gifty for supporting her with her Noko Fine Washing Powder and Verna Mineral Water.
According to her, it went a long way to put smiles on the faces of the widows.
Akumaa Mama Zimbi further said that if she looks back on how the journey started 18 years ago, she feels fulfilled in impacting thousands of lives.
According to her, this motivates her to do even more to put smiles on the faces of people.
The Mama Zimbi Foundation is an NGO committed to motivating, empowering and supporting widows and their children, as well as educating adolescents on their sexual and reproductive health.
By Edem Mensah-Tsotorme
SKIP THE QUEUE, TAP THE NEWS
You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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