Entertainment
Lamar Berko: Translating love for jewellery into big business
Growing up, Ghanaian entrepreneur Lamar Berko had a love for jewellery which has endured till today and has seen him become a top jeweller.
Lamar, who is based in the UK, runs LB Jewellers which caters to clients from around the world.
In an interview recently, he indicated that coming from humble beginnings, he was self-motivated and that has pushed him to success in the jewellery industry.
“Motivation I believe was just me. I say that because as a young boy I loved jewellery, fashion is an integral part of me. My uncle trusted me to sell his watch that I was fascinated about. Though he didn’t believe I could sell it because it was expensive, I did.
“From then, he gave me more watches to sell. I realised I had to expand, so I used social media to promote my business,” he said.
According to Lamar Berko, building the LB Jewellers brand has not been an easy journey. “Building the brand till now has been a lot of hard work, burning the midnight oil, humility, honesty and the fear of God.”
Speaking on how he is making it as an African in such a global industry, Lamar Berko said, “Though I have never been about race it was interesting to find out most people would rather purchase from others even though they know your product is good because you are new in the industry.
“It was very disheartening to find out people did not want to believe in my brand. And it’s not just me, it happens to a lot of new business owners. I decided not to let the system define me or my future. So I pushed, I invested in advertising and I made sure my quality and service was beyond what people were used to,” he said.
While the people who patronise his jewellery seem to be mainly successful people, Lamar said he does not have preferences when it comes to his clientele.
“I am not biased when it comes to my clients, I am very open. My clients mostly find me. I believe successful people seek to have the best things in life. They work hard for their money so they believe in quality and durability,” he stated.
The 28-year-old is an example of how when young people are trusted and encouraged, they can do great things.
Lamar is of Ghanaian descent and has already started extending a hand to help with the development of the youth in Ghana.
He is a supporter and main sponsor of Ghana’s Greengen FC. His main focus is to unearth and promote young talents to become great.
He concluded that LB Jewellers is passionate about Africa and will continue to provide quality service to its growing clientele.
Source: graphic.com.gh
The biggest event on Ghana’s entertainment calendar is set for a night of honours, pomp, and pageantry.
It is a night where musicians who excelled during the year under review will be rewarded through the endorsement of the Telecel Ghana Music Awards Board, the Academy, and the general public.
The Grand Arena, the ideal venue for the 27th TGMA, will host a star-studded audience of musicians, media personalities, businessmen, politicians, actors, and footballers among others.
On this night, the most coveted prize is the Artiste of the Year (AOTY) category, which will see the crowning of a new king or queen of Ghana music.
Two heavyweights in the category, Stonebwoy and Sarkodie, have the opportunity to set an enviable record as the only artistes to win the coveted title for a third time.
Should they fall short, the opportunity shifts to Black Sherif and Diana Hamilton to equal the record of two wins, joining the elite ranks of past double-winners like VIP.
A win for Diana Hamilton, will set her up in a lonely journey at the top as the only gospel musician, to win the Artiste of the Year for the second time.
Alternatively, Wendy Shay could make her debut by winning the award for the first time. This would make her team up with Diana Hamilton as the only female artistes alive to hold the title. The late Ebony, won it posthumously in 2018.
If the title slips past them and falls to Medikal, he will also become a first-time winner, etching his name into the annals of Ghana music history.
Patrons can look forward to electrifying performances from a long list of confirmed artistes, including Black Sherif, Diana Hamilton, Piesie Esther, R2Bees, Medikal, Wendy Shay, Lasmid, Kofi Kinaata, Samini, and Fido, among others.
Beyond the ultimate prize, several other major categories are up for grabs, including Music Video of the Year, New Artiste of the Year, Gospel Artiste of the Year, Most Popular Song of the Year, and Songwriter of the Year.
By Edem Mensah-Tsotorme
The fourth edition of International AmoFest lived up to its promise on Saturday, May 2, delivering a vibrant “three-in-one” experience that left the audience at Alliance Française in Accra buzzing.
The night was a masterful blend of sound and stagecraft. Berima Amo, the visionary behind the festival, led an impressive lineup of performers, including Pedro Kastelijns, Martha Apini, Rudy Ray, and Lamisi.
Together, they showcased a fusion of global music and authentic Ghanaian Highlife, staying true to the festival’s mission of preserving Ghana’s original rhythmic soul.
Adding a unique layer to the evening, Uncle Ebo Whyte’s Roverman Productions took to the stage, blending theater with the night’s musical energy.
The experience concluded with a high-energy after-party, fulfilling Berima Amo’s goal of creating a truly immersive and memorable night.
Reflecting on the event’s purpose, Amo emphasised the need for intentionality in protecting Highlife.
He called on every Ghanaian, as well as government institutions, to actively foster an environment where the genre can thrive on the global stage.
The main event followed a successful educational outreach on April 24, where over 250 high school students participated in a Highlife workshop at the Centre for National Culture.
By Edem Mensah-Tsotorme
