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Neesa Atelier opens new retail outlet, unveils latest collection Dust & Raffia

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Some models in Neesa Atelier outfits
Some models in Neesa Atelier outfits

Fashion enthusiasts, shoppers, and industry stakeholders gathered at the A&C Mall at East Legon on Saturday as Ghanaian fashion brand, Neesa Atelier officially opened its newest retail outlet to unveil an exclusive capsule collection inspired by West Africa’s rich cultural heritage.

The launch, held as an intimate ‘Sip & Shop’ experience, marked a significant milestone for the growing fashion brand as it expanded its physical presence while showcasing its latest collection, Dust & Raffia.

The collection offers a creative exploration of the cultural links between Ghana and Mali, blending traditional craftsmanship with contemporary fashion design. Guests at the event were given a first look at the limited-edition pieces, which featured a hand-spun cord, raffia, jute, and Bogolan (mudcloth) elements.

According to the Creative Director of Neesa Atelier, Pamela Sarkodee, the collection celebrates the enduring connections among African communities and highlights the beauty of indigenous craftsmanship.

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“This collection celebrates the stories that connect us across borders. By bringing together Bogolan, raffia, jute, and cordwork, we wanted to create pieces that honour heritage while presenting a contemporary vision of African luxury,” she said.

Throughout the event, guests toured the new retail space, interacted with the collection, and enjoyed an exclusive shopping experience that included special in-store offers. The occasion also provided an opportunity for fashion lovers to engage with the brand’s vision of blending culture, creativity, and community.

The Dust & Raffia collection draws inspiration from the textures, symbols, and traditions that have connected Ghanaian and Malian communities over generations. Through the use of natural materials and handcrafted techniques, the collection seeks to preserve cultural narratives while presenting them through modern fashion.

The new A&C Mall outlet has been designed to provide customers with an immersive shopping experience, giving them access to Neesa Atelier’s signature collections as well as future releases within one of Accra’s leading retail and lifestyle destinations.

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Industry observers say the expansion reinforces Neesa Atelier’s growing reputation within Ghana’s fashion industry as a contemporary African brand committed to celebrating identity, heritage, and craftsmanship through innovative design.

The Dust & Raffia capsule collection is currently available for pre-order, with a wider public release expected in the coming weeks.

By Esinam Jemima Kuatsinu

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Empress Gifty releases “Sunsum Ndwom”

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Empress Gifty

GHANAIAN gospel heavyweight, Empress Gifty, has released a spirit-filled song titled “Sunsum Ndwom.”

The song, which is already making waves shortly after its release, is delivered in three parts, each carrying a powerful message.

The first part reflects on the mystery of Prophet Elijah, where people wondered who he was after he prayed and called down fire from heaven.

The second part centres on salvation, urging believers not to celebrate only power and miracles, but to celebrate the fact that their names are written in the Book of Life, because that is what lasts forever.

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The third part celebrates the beauty of God’s healing power, a song originally composed by her late mother.

The gospel star is urging Ghanaians to stream the song on all platforms and encounter its powerful lyrics.

She also stressed the need to preserve Ghana’s traditional gospel sound, expressing hope that the new generation will embrace their heritage.

Empress Gifty further expressed appreciation to all stakeholders in the industry who have supported her career over the years.

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By Edem Mensah-Tsotorme

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Akumaa marks 18th Anniversary of MZF, supports thousands of widows

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GHANAIAN media personality, Joyce Akumaa Dongotey-Padi, affectionately called Akumaa, has marked the 18th anniversary of her Mama Zimbi Foundation (MZF).

The event was held at the Broken Yoke Ministry International at Klagon in Accra.

Thousands of widows who benefited were taken through health education for good living, business enhancement, women empowerment and legal education, among others.

In addition, they were given water, cloth, rice, noodles, oil, Noko Fine Washing Powder and other toiletries.

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Mrs Dongotey-Padi noted that there is land earmarked for vocational training and gari processing for those who are unemployed and would want to make ends meet.

Against that backdrop, she expressed appreciation to gospel musician Empress Gifty for supporting her with her Noko Fine Washing Powder and Verna Mineral Water.

According to her, it went a long way to put smiles on the faces of the widows.

Akumaa Mama Zimbi further said that if she looks back on how the journey started 18 years ago, she feels fulfilled in impacting thousands of lives.

According to her, this motivates her to do even more to put smiles on the faces of people.

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The Mama Zimbi Foundation is an NGO committed to motivating, empowering and supporting widows and their children, as well as educating adolescents on their sexual and reproductive health.

By Edem Mensah-Tsotorme

SKIP THE QUEUE, TAP THE NEWS

You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.

Join our WhatsApp Channel: https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27

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