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Neesa Atelier opens new retail outlet, unveils latest collection Dust & Raffia

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Some models in Neesa Atelier outfits
Some models in Neesa Atelier outfits

Fashion enthusiasts, shoppers, and industry stakeholders gathered at the A&C Mall at East Legon on Saturday as Ghanaian fashion brand, Neesa Atelier officially opened its newest retail outlet to unveil an exclusive capsule collection inspired by West Africa’s rich cultural heritage.

The launch, held as an intimate ‘Sip & Shop’ experience, marked a significant milestone for the growing fashion brand as it expanded its physical presence while showcasing its latest collection, Dust & Raffia.

The collection offers a creative exploration of the cultural links between Ghana and Mali, blending traditional craftsmanship with contemporary fashion design. Guests at the event were given a first look at the limited-edition pieces, which featured a hand-spun cord, raffia, jute, and Bogolan (mudcloth) elements.

According to the Creative Director of Neesa Atelier, Pamela Sarkodee, the collection celebrates the enduring connections among African communities and highlights the beauty of indigenous craftsmanship.

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“This collection celebrates the stories that connect us across borders. By bringing together Bogolan, raffia, jute, and cordwork, we wanted to create pieces that honour heritage while presenting a contemporary vision of African luxury,” she said.

Throughout the event, guests toured the new retail space, interacted with the collection, and enjoyed an exclusive shopping experience that included special in-store offers. The occasion also provided an opportunity for fashion lovers to engage with the brand’s vision of blending culture, creativity, and community.

The Dust & Raffia collection draws inspiration from the textures, symbols, and traditions that have connected Ghanaian and Malian communities over generations. Through the use of natural materials and handcrafted techniques, the collection seeks to preserve cultural narratives while presenting them through modern fashion.

The new A&C Mall outlet has been designed to provide customers with an immersive shopping experience, giving them access to Neesa Atelier’s signature collections as well as future releases within one of Accra’s leading retail and lifestyle destinations.

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Industry observers say the expansion reinforces Neesa Atelier’s growing reputation within Ghana’s fashion industry as a contemporary African brand committed to celebrating identity, heritage, and craftsmanship through innovative design.

The Dust & Raffia capsule collection is currently available for pre-order, with a wider public release expected in the coming weeks.

By Esinam Jemima Kuatsinu

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Medikal urges Ghanaian musicians to prioritise financial security

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Ghanaian rapper Medikal has advised musicians to focus on building financial security rather than relying mainly on awards, shows and public recognition.

According to him, the difficult situations some senior musicians face after years in the industry should serve as a lesson to younger artistes.

Medikal made the comments on TikTok while sharing his thoughts on an interview involving veteran Ghanaian musician DJ Barosky, whom he claimed is currently homeless in the United Kingdom.

He expressed surprise at the situation, noting that he grew up listening to and admiring some of the senior musicians who influenced his generation.

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“Bro, right now, social media, I know if you tell which one be real or what be fake,” Medikal stated, questioning the reality of what people see online.

He argued that musicians should make money and put proper financial plans in place while they are active in the industry.

“If you be artist for this country, you for make money, collect money, put certain things in place,” he said.

Medikal stressed that awards and performances were important but should not replace financial planning.

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He encouraged artistes to be careful with their relationships and to understand that the entertainment industry is largely driven by money.

According to him, even friendships can change when a person’s financial circumstances change.

He therefore urged musicians not to become discouraged by financial losses but to remain focused on creating wealth.

“Make money. If you lose money, still collect money,” he advised.

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Medikal said the experiences of older artistes should encourage current musicians to take their finances seriously and prepare for life beyond their peak years in the entertainment industry.

By: Jacob Aggrey

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Miss Tourism Ghana princesses dazzle patrons at Regional Costume & Talent Night show

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Miss tourism queens on the runway

It was a night of colour, culture and creativity as Miss Tourism Ghana successfully held its Regional Costume & Talent Night in Accra.

The event drew fashion lovers, culture enthusiasts, and proud supporters who came out to witness Ghana’s beauty queens represent their regions on one grand stage. 

From the moment guests stepped in, the atmosphere was electric, ushering,

Okra, Zabe, Gina, Akpe, Sela, Afia,Asher and Ajua into the auditorium to mesmerize patrons.

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The blistering night, commenced with a breathtaking regional costumes rocked by contestants that told stories of Ghana’s traditions from, african print, kente, smock, batakari, beads and other indigenous fabrics.

 Each outfit with beautiful local accessories to match was paired with confidence, poise, and pride.

The night then shifted gears into the talent segment. The audience was treated to powerful performances traditional dance, spoken word, fashion, singing, and drama all centered on promoting Ghana’s tourism and heritage.

The judges were stunned with the various displays and passed favorable commentaries encouraging the contestants to keep giving their all.

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 Patrons left with unforgettable moments, and the contestants delivered to their expectations.

Organisers of Miss Tourism Ghana congratulated all the amazing participants who took part and urged them to forged ahead strongly before the grand final.

They also, encouraged families and friends to keep their favourite in the competition through their campaigns and votes.

The search for Ghana’s next tourism ambassador is officially on, and the competition is getting tighter with each stage.

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Beyond the glamour, Miss Tourism Ghana continues to use the platform to market Ghana’s tourist sites, culture and hospitality to the world. 

The Regional Costume & Talent Night served as both entertainment and education, reminding Ghanaians of the beauty in our diversity.

By Edem Mensah-Tsotorme 

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