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iShowSpeed Live Stream: A win for Ghana Tourism

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A pictorial summary of where iShowSpeed visited(1)
A pictorial summary of where iShowSpeed visited(1)

iShowSpeed, known in private life as Darren Jason Watkins Jr. is a 21-year-old American YouTube streamer known for unfiltered contents, games, and athleticism, among others.

Currently, he has over 50 million subscribers on YouTube, over 47 million subscribers on TikTok, 45 million on instagram and over eight million following on facebook and millions on other platforms like Snapchat, twitch as well as X

iShowspeed averages between 80 to 100 million views per post on TikTok, and largely his primary audience on these platforms are African Americans, europeans and  Africans among others.


In 2024, Ghana’s tourism sector generated $4.82 billion, contributing significantly to the country’s Gross Domestic Product (GDP) after receiving about 1.2 million inbound tourists.

Interestingly, out of this number, America, Nigeria and the UK were our top three countries where most of our visitors came from.

America was number one with 137,862, followed by Nigeria with 111,581 and the UK, with 52,845 people.

This means that in a world where influence is a currency and visibility is a power which can be turned into wealth generation, Ghana must maximise every digital marketing opportunity which has the tendency to help consolidate the gains in these countries.

Millions could be pumped into different advertising ventures, but it would have been difficult to generate the earned media and organic conversation which the country is receiving from all over the world as a result of the live stream.

This postive reviews the country is receiving since the stream can be turned into bookings, visits, investments, employment and others from short, medium, to long term.

It is therefore not surprising that the stream has led to the Shea Butter Museum being fully booked till March 16, 2026.

We should not also lose sight of the fact that tourism goes beyond visiting. It includes spending in markets, hotel accommodation, transportation (flight, vehicle, and other forms), tourist sites, destination marketers, food and other industries in the value chain. These industries hugely benefit from tourism as the mother of other sectors.

Clearly, the country could leverage global visibility through the iShowSpeed lens and platforms, along with millions of reviews from content creators worldwide, to build significant equity.

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This could be turned into a soft power, to introduce our tourism assets, among others, to the rest of the world.

It must be noted that this visit is hinged on tourism marketing through digital media, which is crucial in today’s world of advertising for future growth.

By Edem Mensah-Tsotorme

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Medikal urges Ghanaian musicians to prioritise financial security

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Ghanaian rapper Medikal has advised musicians to focus on building financial security rather than relying mainly on awards, shows and public recognition.

According to him, the difficult situations some senior musicians face after years in the industry should serve as a lesson to younger artistes.

Medikal made the comments on TikTok while sharing his thoughts on an interview involving veteran Ghanaian musician DJ Barosky, whom he claimed is currently homeless in the United Kingdom.

He expressed surprise at the situation, noting that he grew up listening to and admiring some of the senior musicians who influenced his generation.

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“Bro, right now, social media, I know if you tell which one be real or what be fake,” Medikal stated, questioning the reality of what people see online.

He argued that musicians should make money and put proper financial plans in place while they are active in the industry.

“If you be artist for this country, you for make money, collect money, put certain things in place,” he said.

Medikal stressed that awards and performances were important but should not replace financial planning.

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He encouraged artistes to be careful with their relationships and to understand that the entertainment industry is largely driven by money.

According to him, even friendships can change when a person’s financial circumstances change.

He therefore urged musicians not to become discouraged by financial losses but to remain focused on creating wealth.

“Make money. If you lose money, still collect money,” he advised.

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Medikal said the experiences of older artistes should encourage current musicians to take their finances seriously and prepare for life beyond their peak years in the entertainment industry.

By: Jacob Aggrey

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Miss Tourism Ghana princesses dazzle patrons at Regional Costume & Talent Night show

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Miss tourism queens on the runway

It was a night of colour, culture and creativity as Miss Tourism Ghana successfully held its Regional Costume & Talent Night in Accra.

The event drew fashion lovers, culture enthusiasts, and proud supporters who came out to witness Ghana’s beauty queens represent their regions on one grand stage. 

From the moment guests stepped in, the atmosphere was electric, ushering,

Okra, Zabe, Gina, Akpe, Sela, Afia,Asher and Ajua into the auditorium to mesmerize patrons.

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The blistering night, commenced with a breathtaking regional costumes rocked by contestants that told stories of Ghana’s traditions from, african print, kente, smock, batakari, beads and other indigenous fabrics.

 Each outfit with beautiful local accessories to match was paired with confidence, poise, and pride.

The night then shifted gears into the talent segment. The audience was treated to powerful performances traditional dance, spoken word, fashion, singing, and drama all centered on promoting Ghana’s tourism and heritage.

The judges were stunned with the various displays and passed favorable commentaries encouraging the contestants to keep giving their all.

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 Patrons left with unforgettable moments, and the contestants delivered to their expectations.

Organisers of Miss Tourism Ghana congratulated all the amazing participants who took part and urged them to forged ahead strongly before the grand final.

They also, encouraged families and friends to keep their favourite in the competition through their campaigns and votes.

The search for Ghana’s next tourism ambassador is officially on, and the competition is getting tighter with each stage.

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Beyond the glamour, Miss Tourism Ghana continues to use the platform to market Ghana’s tourist sites, culture and hospitality to the world. 

The Regional Costume & Talent Night served as both entertainment and education, reminding Ghanaians of the beauty in our diversity.

By Edem Mensah-Tsotorme 

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