Entertainment
iShowSpeed Live Stream: A win for Ghana Tourism
iShowSpeed, known in private life as Darren Jason Watkins Jr. is a 21-year-old American YouTube streamer known for unfiltered contents, games, and athleticism, among others.
Currently, he has over 50 million subscribers on YouTube, over 47 million subscribers on TikTok, 45 million on instagram and over eight million following on facebook and millions on other platforms like Snapchat, twitch as well as X
iShowspeed averages between 80 to 100 million views per post on TikTok, and largely his primary audience on these platforms are African Americans, europeans and Africans among others.
In 2024, Ghana’s tourism sector generated $4.82 billion, contributing significantly to the country’s Gross Domestic Product (GDP) after receiving about 1.2 million inbound tourists.
Interestingly, out of this number, America, Nigeria and the UK were our top three countries where most of our visitors came from.
America was number one with 137,862, followed by Nigeria with 111,581 and the UK, with 52,845 people.
This means that in a world where influence is a currency and visibility is a power which can be turned into wealth generation, Ghana must maximise every digital marketing opportunity which has the tendency to help consolidate the gains in these countries.
Millions could be pumped into different advertising ventures, but it would have been difficult to generate the earned media and organic conversation which the country is receiving from all over the world as a result of the live stream.
This postive reviews the country is receiving since the stream can be turned into bookings, visits, investments, employment and others from short, medium, to long term.
It is therefore not surprising that the stream has led to the Shea Butter Museum being fully booked till March 16, 2026.
We should not also lose sight of the fact that tourism goes beyond visiting. It includes spending in markets, hotel accommodation, transportation (flight, vehicle, and other forms), tourist sites, destination marketers, food and other industries in the value chain. These industries hugely benefit from tourism as the mother of other sectors.
Clearly, the country could leverage global visibility through the iShowSpeed lens and platforms, along with millions of reviews from content creators worldwide, to build significant equity.
This could be turned into a soft power, to introduce our tourism assets, among others, to the rest of the world.
It must be noted that this visit is hinged on tourism marketing through digital media, which is crucial in today’s world of advertising for future growth.
By Edem Mensah-Tsotorme
Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
Ms Angel Adjei-Yeboah has been crowned winner of the maiden edition of the Miss Teen Western pageant, emerging top at a colourful grand finale held on May 23, 2026.
She beats off keen competition from a pool of talented contestants to secure the crown, with Alberta Yaaba Ackah finishing as first runner-up, Edith Nico placing second runner-up, Margaret Yaa Ankomah as third runner-up, and Cindy Anderson Bondzie as fourth runner-up.
The grand finale marked the climax of weeks of intensive grooming, cultural exposure and community engagement activities by the contestants, organised by Carilex Productions.
Before the finals, contestants undertook a cultural and educational tour to the Bisa Abrewa Museum in Nkontompo, Sekondi-Takoradi, as part of efforts to enrich their understanding of Ghana’s history and identity.
Madam Princess Antwi, Chief Executive Officer of Carilex Productions, described the maiden edition as a success, noting that it had laid a strong foundation for nurturing talent while also creating awareness about drug abuse and HIV/AIDS.
“This maiden edition has been a remarkable journey, and we are proud of how far these young ladies have come. It has never been just about beauty, but about building confidence, discipline, and a strong sense of identity,” she said.
According to Madam Antwi, the pageant seeks to raise a new generation of young leaders who are grounded in Ghanaian values and prepared to contribute meaningfully to national development.
“These young girls are the future, and through this platform, we are equipping them with the knowledge, confidence and voice to make a difference in their communities and beyond,” she stated.
Ms Adjei-Yeboah is expected to champion initiatives focused on youth development, education, and cultural promotion as part of her reign.
The Miss Teen Western pageant seeks to provide a platform for young girls to discover their potential, build confidence, and contribute meaningfully to society. –GNA
Ms Angel Adjei-Yeboah has been crowned winner of the maiden edition of the Miss Teen Western pageant, emerging top at a colourful grand finale held on May 23, 2026.
She beats off keen competition from a pool of talented contestants to secure the crown, with Alberta Yaaba Ackah finishing as first runner-up, Edith Nico placing second runner-up, Margaret Yaa Ankomah as third runner-up, and Cindy Anderson Bondzie as fourth runner-up.
The grand finale marked the climax of weeks of intensive grooming, cultural exposure and community engagement activities by the contestants, organised by Carilex Productions.
Before the finals, contestants undertook a cultural and educational tour to the Bisa Abrewa Museum in Nkontompo, Sekondi-Takoradi, as part of efforts to enrich their understanding of Ghana’s history and identity.
Madam Princess Antwi, Chief Executive Officer of Carilex Productions, described the maiden edition as a success, noting that it had laid a strong foundation for nurturing talent while also creating awareness about drug abuse and HIV/AIDS.
“This maiden edition has been a remarkable journey, and we are proud of how far these young ladies have come. It has never been just about beauty, but about building confidence, discipline, and a strong sense of identity,” she said.
According to Madam Antwi, the pageant seeks to raise a new generation of young leaders who are grounded in Ghanaian values and prepared to contribute meaningfully to national development.
“These young girls are the future, and through this platform, we are equipping them with the knowledge, confidence and voice to make a difference in their communities and beyond,” she stated.
Ms Adjei-Yeboah is expected to champion initiatives focused on youth development, education, and cultural promotion as part of her reign.
The Miss Teen Western pageant seeks to provide a platform for young girls to discover their potential, build confidence, and contribute meaningfully to society. –GNA
Entertainment1 week agoBig Ghun and Doreen Avio record massive turnout as Scarlett Unveiled auditions draw over 300 actors
- News5 days ago
University of Ghana launches UGA Network App to reconnect global alumni community
- News5 days ago
UG professor calls for responsible behavior from Ghanaians during the rainy season to prevent malaria
