Entertainment
iShowSpeed Live Stream: A win for Ghana Tourism

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iShowSpeed, known in private life as Darren Jason Watkins Jr. is a 21-year-old American YouTube streamer known for unfiltered contents, games, and athleticism, among others.
Currently, he has over 50 million subscribers on YouTube, over 47 million subscribers on TikTok, 45 million on instagram and over eight million following on facebook and millions on other platforms like Snapchat, twitch as well as X
iShowspeed averages between 80 to 100 million views per post on TikTok, and largely his primary audience on these platforms are African Americans, europeans and Africans among others.
In 2024, Ghana’s tourism sector generated $4.82 billion, contributing significantly to the country’s Gross Domestic Product (GDP) after receiving about 1.2 million inbound tourists.
Interestingly, out of this number, America, Nigeria and the UK were our top three countries where most of our visitors came from.
America was number one with 137,862, followed by Nigeria with 111,581 and the UK, with 52,845 people.
This means that in a world where influence is a currency and visibility is a power which can be turned into wealth generation, Ghana must maximise every digital marketing opportunity which has the tendency to help consolidate the gains in these countries.
Millions could be pumped into different advertising ventures, but it would have been difficult to generate the earned media and organic conversation which the country is receiving from all over the world as a result of the live stream.
This postive reviews the country is receiving since the stream can be turned into bookings, visits, investments, employment and others from short, medium, to long term.
It is therefore not surprising that the stream has led to the Shea Butter Museum being fully booked till March 16, 2026.
We should not also lose sight of the fact that tourism goes beyond visiting. It includes spending in markets, hotel accommodation, transportation (flight, vehicle, and other forms), tourist sites, destination marketers, food and other industries in the value chain. These industries hugely benefit from tourism as the mother of other sectors.
Clearly, the country could leverage global visibility through the iShowSpeed lens and platforms, along with millions of reviews from content creators worldwide, to build significant equity.
This could be turned into a soft power, to introduce our tourism assets, among others, to the rest of the world.
It must be noted that this visit is hinged on tourism marketing through digital media, which is crucial in today’s world of advertising for future growth.
By Edem Mensah-Tsotorme
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Entertainment
Miss Ghana teams up with André Ayew, urge school children to prioritise education

Former Black Stars captain, André Dede Ayew, has called on school children to take their education seriously and look out for one another, saying they hold the future of Ghana in their hands.
Ayew made the remarks on Friday, July 10, during the Miss Ghana Foundation’s nationwide youth mentorship programme held at Martey Tsuru Presbyterian JHS in Accra.
More than 300 pupils took part in sessions focused on patriotism, empathy, resilience, and civic responsibility.
The footballer said he accepted the invitation from the Foundation’s Chairperson, Inna Patty, Esq., because he believes in initiatives that help shape the next generation.
“You are the future of Ghana. You need to take your studies seriously, be smart, work hard and care for one another. A strong nation is built when its people love and support each other,” he told the pupils.
Ayew also emphasized the link between education and good character.
“School is important, but being human and understanding other people is even more important. I see the next presidents, ministers, footballers and leaders sitting here today. The future of our nation is in your hands, so you must be willing to work hard,” he added.
The event was part of the Miss Ghana Foundation’s ‘Beauty with a Purpose’ initiative.
Contestants for Miss Ghana 2026 also addressed the students, encouraging them to embrace empathy, patriotism, resilience, and compassion as they grow into responsible citizens.
The programme received support from award-winning actress Jackie Appiah, who donated cartons of bottled water and soft drinks, while A1 Bread provided refreshments for the children.
Inna Patty thanked Ayew for his participation and said the Foundation will extend the youth mentorship programme to all 16 regions to instill positive values in Ghana’s next generation.
This year’s Miss Ghana pageant marks its 69th edition and is themed: ‘Empowering Women, Enduring Legacy.’
By Edem Mensah-Tsotorme
Entertainment
Keche, Nero X, Kweku Bany, others for Ahanta Heritage Street Carnival

The heartbeat of Ahanta Heritage Month 2026 will echo through the streets of Agona Nkwanta on Sunday, July 26, as residents and visitors converge for what promises to be one of the biggest outdoor cultural and entertainment experiences in the Western Region.
Dubbed the ‘Ahanta Heritage Street Carnival,’ the event will combine music, culture, entrepreneurship and community celebration in an atmosphere designed to showcase the vibrancy of the Ahanta people while creating opportunities for local businesses and creative talents.
Hosted by the Member of Parliament for Ahanta West Constituency, Mavis Kuukua Bissue, the carnival forms part of the broader Ahanta Heritage Month celebrations aimed at promoting the constituency’s rich cultural identity and strengthening community participation.
Beginning at 2:00 p.m. in Agona Nkwanta, the event will feature an exciting Vendors Market alongside electrifying live stage performances from some of Ghana’s most celebrated entertainers, including Keche Global, Nero X, Kweku Bany and Hyndy.
Organisers say the carnival has been deliberately designed to go beyond entertainment. The Vendors Market will provide a platform for entrepreneurs, artisans, food vendors and small businesses to showcase their products and services while connecting directly with hundreds of patrons expected to attend. It is expected to stimulate local commerce and demonstrate how cultural festivals can contribute meaningfully to economic development.
The event also reflects the broader vision of Ahanta Heritage Month, which seeks to preserve the history of the Ahanta people while creating modern opportunities through tourism, enterprise and the creative economy. As part of the celebrations, participants will also have the opportunity to engage in activities that celebrate Ahanta’s heritage and deepen appreciation for its historical significance.
With an impressive line-up of performers, an energetic street atmosphere and a marketplace that celebrates local enterprise, the Ahanta Heritage Street Carnival is expected to attract music lovers, families, tourists and members of the Ahanta diaspora from across Ghana.
For many, it will be more than an afternoon of entertainment; it will be an opportunity to celebrate identity, support local businesses and experience the warmth, creativity and resilience of the Ahanta people.
On Sunday, July 26, Agona Nkwanta will not simply host a carnival; it will become a living showcase of Ahanta’s heritage, where culture meets commerce, history inspires the present, and music brings an entire community together.





