Entertainment
Di Asa season 4 launched
Atinka TV has launched season 4 of television reality show for plus size women, dubbed Di Asa with some changes as a result of coronavirus pandemic.
As part of the measures to fight COVID-19, there is going to be two weeks isolation and testing of the 40 contestants who would be selected after a nationwide audition.
Activities for this year’s season dubbed, “Staying Safe through Entertainment” include cooking contest, cultural day, talent night among others.
Speaking at the launch which took place at the IKA Hall at the Atinka Media Village(AVM), last Friday, Deputy Managing Director of AVM, Mr Kingsley Nsiah-Poku, said, but for the COVID-19 restrictions, the event would have taken place in April.
According to him, even though the restrictions had been eased, they would adhere to the various protocols put in place by World Health Organisation (WHO) and Ghana Health Service (GHS).
He said that the competition was not only about dance, but healthy living and economic empowerment of women and indicated that the show had in the past won acolades from many accredited organisations, given cash and other prizes to beneficiaries, as well as confidence to plus size women.
He said the prizes for this edition included a saloon car, mini truck, and a tricycle among other items.
Mr Nsiah-Poku thanked Nana Amo Tobin, the Chairman of the Tobinco Group of Companies, the brainchild of this reality show and sponsors for their unflinching support.
Producer of the programme, Mr.Afrifa Peasah said there had been changes this time round as a result of COVID-19, as such the events would not be held at market places, but in communities and at conference centres across the country.
He said all the 16 regions would be visited starting from towns like Oda, Koforidua, Bolgatanga, Wale Wale, Tamale, Bole, Sunyani Goaso, Kejetia, Konongo, sefwi Woaso, Sekondi, Swedru, Kasoa, Dambai, and Aflao among others.
Finally, the audition team would come to Accra, and visit places like Chorkor, Mallam Atta Dome, Kaneshie among others to wrap up the process for the commencement of the main show.
He said that as part of the innovations introduced in this season, the morning shows of the TV Station, would be held at settings, where they would organise the competition across the country to offer a different opportunity to members of the communities.
By Edem Mensah-Tsotorme
Accra is set this weekend as Porials Pitch 2026 makes its highly anticipated return—an event that has rapidly evolved from a social media-driven concept into one of the country most influential retail gatherings.
Set for Saturday, April 18, 2026, at Accra Mall (Ghud Park), the festival will open its doors at 8:00 AM, drawing a mix of bargain hunters, young entrepreneurs, and lifestyle enthusiasts eager to experience what has become a defining moment on Accra’s commercial calendar.
Dulcie Boateng—entrepreneur, influencer, and CEO of Dulcie Porium—whose ability to mobilize audiences both online and offline continues to reshape the local retail landscape. Often dubbed Ghana’s “Snapchat Queen,” Boateng has leveraged her digital influence into tangible economic impact, with Porials Pitch standing as a prime example.
More Than a Market
While at first glance the event may appear to be a conventional pop-up market, Porials Pitch has steadily carved out a niche as a hybrid of commerce, culture, and community engagement. This year’s edition will feature 100 vendors, offering a curated blend of vintage pieces, emerging fashion brands, beauty products, and mainstream goods—many at discounted prices reaching up to 50 percent.
The Business Behind the Buzz
Perhaps the most telling indicator of the event’s momentum lies behind the scenes. Vendor slots for the 2026 edition reportedly sold out in just two minutes, generating approximately GH¢600,000—a figure that speaks not only to demand but also to the growing confidence in influencer-led commerce within Ghana.
A Reflection of a Changing Retail Culture
As Ghana’s urban consumer culture continues to evolve, events like Porials Pitch 2026 highlight a broader shift toward experience-driven retail—where shopping is no longer just transactional but social and immersive.
With free entry and an open invitation to the public, this weekend’s gathering is expected to draw significant crowds, reinforcing Accra’s reputation as a hub for innovation in commerce and youth-driven enterprise.
Whether viewed as a marketplace, a cultural event, or a case study in modern entrepreneurship, Porials Pitch 2026 is poised to once again capture the city’s attention—and its spending power.
Guinness Ghana has announced a new annual prize package for winners of the Album/EP of the Year category at the Telecel Ghana Music Awards (TGMA), as part of efforts to support the country’s music industry.
The company said beginning from the 27th edition of the awards, the winner of the category will receive a GH¢100,000 cash prize, funding support for a music video for their next project, and a curated album listening experience.
According to Guinness Ghana, the initiative is aimed at promoting creative excellence and contributing to the growth of Ghana’s music ecosystem.
Head of Media and Partnerships at Guinness Ghana, Yaa Amoah-Owusu, said the category represents the highest level of artistic work in the industry.
“The Album/EP of the Year category represents the pinnacle of artistic expression — body of work, storytelling, and sonic identity. This package is Guinness Ghana’s way of recognising excellence and investing in the future of the artist and the industry at large,” she stated.
She added that the company’s support goes beyond recognition on awards night, as it seeks to create long-term value for artistes and the wider creative sector.
Guinness Ghana, a long-time partner of the awards scheme, noted that the initiative will also help increase visibility and audience engagement for the winning artiste’s future projects.
The nominees for the Album/EP of the Year category include Black Sherif for Iron Boy, Stonebwoy for Torcher, Gyakie for After Midnight, Medikal for Disturbation II, Wendy Shay for Ready, and Kweku Smoke for Walk With Me.
Head of Public Events and Communications at Charterhouse, Robert Klah, welcomed the initiative, describing it as timely support for the music industry.
“This is an important intervention from Guinness Ghana. It aligns with our commitment to celebrate and elevate Ghanaian music, while also creating tangible support for artistes,” he said.
He added that the move highlights the importance of albums and EPs as lasting creative works.
The announcement comes ahead of the 27th Telecel Ghana Music Awards, organised by Charterhouse, with Telecel as headline sponsor, media partnership from TV3, and support from Guinness Ghana.
Guinness Ghana Breweries PLC is one of the country’s leading beverage companies and continues to support arts, culture, and community development in Ghana.
By: Jacob Aggrey
