Features
Consider when starting a business
Everyone can own a business because we are in a world of limitless opportunities — those we create ourselves and others that we chance on from time to time.
It is a beautiful thing when a woman is empowered financially. It is, therefore, important that every woman makes an effort to create or start something that will give her financial liberation.
Today, I share with you the path I followed to become a fashion retail owner and a social activist. Read through and see if you can adapt any of the tips or fine-tune them to suit your personal needs.
Passion
Before embarking on any business journey, one would have to be honest about the passion behind the establishment of the business. It is the beginning of how one feels about the whole business idea.
Certainly, there are lots of up and downs in starting and running a business so one would have to be ‘super passionate’ about what they intend to start. Don’t just wake up and do it because you think everyone is doing it or because you have some loose money. Ask yourself if you’re indeed passionate what you want to start.
Business idea
A good business idea could make a successful business. Your business idea can be what a lot of people are already doing already but it does not matter. Make sure you are willing to start and make the idea you have stand out from the rest. Get a brand name. Your brand name is what you will be identified with. Your brand name is what you will use to advertise your business, the products you sell or the services you offer.
Your brand name must be one that resonates with your target audience and one that can be identified easily. The brand name must symbolise what you do. Your brand name should stand out and must be on top of people’s minds. You can discuss or brainstorm this till you arrive at a suitable brand name.
Build a team or go solo
My Kuburah Diamonds Boutiq is solely run by me, my sales and delivery personnels . But my Zango Women Livelihood & Empowerment Programme has a team — a group of skilful and resourceful empowered women who come together to make it a successful project.
Therefore, If you eventually decide on what to do, decide if the business is something you can ran yourself or whether you will need a complete team.
Look for suppliers or vendors
If you are planning to start trading in skincare products, you need to know who and where to get your raw materials and packages. If it is clothes or accessories, find out who are you buying from?
Again, you’ll have to be concerned about t the source and the quality of the supplies you procure.
Register your business
Note that, as you are thinking of the business and brand name, a thousand and one people are also thinking along the same line so you have to act smart.
It is important to register your business formally at the appropriate quarters so someone does not go ahead of to claim ownership of your business name. Smartness is a good characteristic of a successful business person.
Grow your business
If you are truly passionate about starting a business, trust that doing all the things you will need to grow that business will come naturally and you will do it effortlessly regardless the set backs.
Here, you can grow it by introducing it to people close to you, family and friends, these are the first word of mouth ambassadors of our business. Subsequently introduce your business at places you go and the event you attend.
Carry your business fliers or portfolio around, drop business cards and fliers at front desk and reception if possible. Speak to people, introduce your business. Open a social media business page, invest in advertising or if you have the power to grow it organically, you can do that also.
I wish you all the best.
[The writer is the Founder of Kuburah Diamonds Foundation]
By Adiza Kuburah
I experienced something on Monday, June 15, that really frustrated me. I had to go to the ministries but I could not get up early that day so I decided to pick a taxi and get to the Tuba Junction.
When I got there I realised that Traffic had built up from the Toll Booth towards Accra. After a while I got a Taxi and it was when we got to a certain spot on the road, that I realised why there was a traffic jam.
There is a short stretch of the road where each time it rains heavily, loose material run down the hill onto the road, blocking one side of the road. Vehicles from Kasoa to Accra are then forced to move into one of the lanes of those going towards Kasoa from Accra.
The two lane road from Accra to Kasoa becomes a single carriage way. That was the reason for the traffic jam from the toll booth onwards.
This has been a perineal problem and yet, no permanent solution has been found till date. The area falls under Ga South and even though, a new MCE has taken over, the technocrats are still there and so the problem is not new to them.
There is therefore no excuse for the inability of the Ga South Metropolitan Assembly to resolving the problem on that stretch of the road. Apart from the Ga South Metropolitan Assembly, another institution that must be held accountable is the Ghana Highways Authority.
The Highways Authority cannot say they are unaware of this issue. The fact that the problem falls within the area of responsibility of the Ga South Assembly, does not relieve the Ghana Highways Authority, of their responsibility of ensuring that our highways are maintained in a motorable state at all times.
A collaboration between the Ghana Highways Authority and The Ga South Municipal Assembly is required for a permanent resolution of the problem.
There was another traffic jam at a place called Atala about 250 metres to the traffic light at Old Barrier as a result of an issue similar to the one close to the toll booth, that I talked about earlier.
When we got to Weija junction, we encountered another traffic jam. The cause of this jam was a bad condition of road about 80 metres from the traffic light at Ga South Hospital heading towards Accra.
Due to the bad nature at that section of the road, vehicles are compelled to slow down resulting in a traffic jam stretching all the way to Weija Junction.
I started wondering if that short stretch of road cannot be sorted on one Sunday when traffic is usually light. When we got to the traffic light at Odorkor, there was another issue.
When the traffic light shows green, there is a slow down because there is a big pothole or should I say manhole in the outer lane, right at the traffic light. Vehicles in the outer lane are compelled to swerve into the second lane thereby causing a traffic to slow down and resulting in a traffic jam.
It is very important to take into account the effect of traffic jam on the national economy. If we are able to assess the value of the loss to the economy of the nation, I believe the issue of traffic jam will be prioritised.
Imagine persons working at various Government Organisations like Registrar General’s Department, Ghana Ports and Habours Authority, Ghana Revenue Authority, CEPS etc. and lives at Kasoa and whose job is to collect revenue for the state and is held up in traffic.
Just imagine the effect their lateness to work will have on the economy if you consider the delays in say clearing of goods at the port and as a result traders cannot sell their goods for government to generate the required taxes.
Let us deal with the traffic jams on our streets to promote economic growth. God bless.
By Laud Kissi-Mensah
Mortality is an inherent aspect of life, a universal experience that has sparked philosophical, theological, and scientific inquiry throughout human history.
This article aims to provide a comprehensive and nuanced exploration of mortality, acknowledging the complexity of the topic and the diverse perspectives surrounding it.
The biological imperative
From a biological standpoint, death is a natural part of the life cycle. It serves as a mechanism for the evolution of species, allowing for the passing on of genetic material and the adaptation to environmental changes.
Evolutionary perspective: Death allows for the recycling of resources, promoting the survival and adaptation of species.
Life span and senescence: Cellular aging and the limitations of biological systems contribute to mortality.
Philosophical and existential perspectives
Existentialism: Emphasises individual freedom and responsibility in the face of mortality.
Meaning and purpose: The finite nature of life can prompt individuals to seek meaning and purpose.
The human condition: Mortality is a fundamental aspect of the human experience, shaping our perceptions and values.
Cultural and spiritual views
Afterlife and spirituality: Many cultures and religions believe in an afterlife or spiritual continuation.
Rituals and mourning: Cultural practices surrounding death reflect the significance of mortality in human experience.
Legacy and remembrance: The impact of one’s life can transcend mortality.
Ethical considerations
End-of-life care: Ethical debates surround issues like euthanasia, assisted dying, and palliative care.
Quality of life: Balancing the value of life with the quality of life is a complex ethical issue.
Resource allocation: Societal decisions about healthcare and resource distribution involve considerations of mortality.
Psychological impact
Grief and loss: The experience of mortality can evoke profound emotional responses.
Fear and anxiety: The awareness of mortality can lead to existential anxiety.
Appreciation and gratitude: Recognising mortality can foster appreciation for life.
Conclusion
Mortality is a multifaceted aspect of human existence, influencing how we live, relate, and find meaning. Understanding and acknowledging mortality can prompt deeper reflections on life and our place in the world.
By Robert Ekow Grimmond-Thompson
