Entertainment
Beyoncé & Shatta Wale collaboration: A good omen for Ghana music industry
There are some many opportunities, be it tangible and intangible which come with music collaboration on a global stage, and there is no doubt that collaboration with an international artiste has the tendency to increase bandwidth of listening audiences and throw more spotlight on an artiste as well as industry.
Music collaboration is when two or more creative artistes come together to produce a musical project.
There is no denying the fact that the recent collaboration between American superstar Beyoncé and Ghana’s Shatta Wale is a huge achievement and a good omen for the country’s music industry.
The release of the official trailer for her upcoming film “Black is King” featuring Ghanaian dancehall star, Shatta Wale has received millions of streams across various digital music platforms in the world.
The new film which premiered internationally on July 31 was inspired by her soundtrack for Disney’s reboot of “The Lion King” and a visual album of her soundtrack “The Lion King: The Gift”.
Beyoncé had earlier stated that by this visual album, “I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy,” she said.
Against this backdrop, we take a critical look at some of the benefits which could be derived from this collaboration.
Tapping different ideas and opportunities
There are many facets of the music industry, comprising music producers, singers, songwriters, audio engineers, videographers, photographers, video vixens, music marketers and media among others.
If you take a look at the trajectory surrounding the project, the featuring of Shatta Wale has led to other crop of professionals in the music industry seal deals and performs other functions in the making of the music video, and tapping of complementary skills and ideas to improve their professional knowledge.
Subsequently, this would lead to facilitation of other deals with its far reaching effect on others in the music ecosystem for the years to come, since the job done would serve as reference point for recommendations.
Finally, it would open more collaborative opportunities with other artistes in the future, by urging others to push beyond their limit and aim higher.
Increased digital reach
This will certainly lead to massive rise in online streaming, social media profiling of Shatta Wale, and subsequently a spill-over effect on Ghana’s music industry.
Social Media plays an important role in promoting artistes work, which increases music sales, licensing opportunities, greater recognition and surge credibility.
This is because the global media platforms who have and would continue to review the project will mention Shatta Wale and where he is coming from, which is a good omen for the country’s music industry.
The leaders of the music industry in the country could take advantage and leverage on the feat chalked to attract other deals to improve the fortunes of the industry.
Expansion of Ghana’s industry network
Certainly, Ghana’s music industry can gain life-long friends from the global music scene and incredible memories, as well as future gigs outside the country.
This is because, an international collaboration of such magnitude could be an avenue to widen an industry’s network, by attracting other investors and record deals.
Many people in the music ecosystem will benefit from this collaboration in many ways considering the huge numbers and level of exposure Beyonce’ commands.
Artistes generosity
Though top artistes in the country have collaborated with upcoming musicians in times past and in recent days, this collaboration would rekindle that and even take it a notch higher.
For an international superstar to collaborate with artistes who have not attained her status will rekindle the level of generosity among local actors.
“Thank you My Queen for believing in my talent and giving me a platform to share my good message to the world…God will forever bless you,” Shatta Wale wrote in her appreciation message to Beyoncé.
This shows such artistic generosity can go a long way to positively impact the lives of others.
Every industry survives largely on such generosity because those at the top help those at the bottom to climb up the ladder through such collaboration in the industry at large.
Such gestures ensure there are a crop of new artistes to take the baton at any point in time.
In all, kudos to Shatta Wale and his team for making Ghana proud and lifting the bar to motivate others.
By Edem Mensah-Tsotorme
Entertainment
The DebbyQueen Talk Show returns with Powerful New Seasons from today
The highly anticipated DebbyQueen Talkshow is set to premiere Season 5 this month on Lifestyle TV, promising viewers an even deeper dive into the inspiring, emotional, and transformative stories that have made the show a must-watch across Africa.
For global viewers, episodes will be available on the DebbyQueen TV YouTube Premium, Instagram, and Facebook, featuring exclusive behind-the-scenes content.
Hosted by the charismatic and insightful Mrs. Deborah Borketey-Tackie (DebbyQueen), the talkshow has built a reputation for its raw, unfiltered conversations with some of Africa’s most influential personalities. From entrepreneurs and activists to artists and change-makers, each episode delivers powerful life lessons, vulnerability, and motivation.
This season’s release marks a bold step forward for the show, featuring enhanced storytelling, new segments, and even more gripping interviews. Mrs. Borketey-Tackie has curated a lineup of guests whose journeys, filled with struggle, resilience, and triumph, will leave audiences inspired and empowered.
From Pascal Amanfo (award-winning film director) to Whitney Boakey-Mensah (women’s health advocate), Mrs. Mary Amoah (an autistic mother’s journey), Atinganma Talata (an Endometriosis survivor), each guest will share untold stories of setbacks and comebacks.
Focus on Youth & Entrepreneurship, with Africa’s next generation in mind, the show will feature young innovators, startup founders, and thought leaders sharing practical advice on business, leadership, and overcoming adversity.
This season’s production is proudly supported by an impressive roster of leading brands, reflecting the show’s growing influence and commercial appeal.
La-Palm Royal Beach Hotel, the venue sponsor, takes center stage as the headline sponsor.
Other major sponsors include HM Life Mixture reinforcing its commitment to health and wellness, Wilmar Africa producers of Frytol cooking oil, JAMAA Detergent, and Fortune Spread showing support towards entrepreneurship and youth empowerment.
Bel-Aqua Mineral Water and Bel Beverages serve as the official hydration partners, ensuring premium refreshments for guests and crew. Ghandour Cosmetics enhances the glamour with professional beauty services.
Additional supporting partners include our fabric sponsors: Mabelina Fabrics, Trinity Kente, Lana Fabrics, Fabric Lot Gh. Ahlai Maadai Enterprise and Hair sponsors: Hair Logistics Gh, Look Afriq, and Hairytales.
The culinary experience is elevated by EzyGrab Gh. and Randa Cakes & More as the official food sponsors for the crew and guests.
Additional support comes from Soul Impact Family Production, the lighting and stage partner, Akenteng Furniture, providing sofas for the set, and Sweet Aroma Print, in charge of all branding and print materials.
Thanks to the backing of these premium sponsors, the show has undergone significant upgrades in production.
The set design at La Palm Royal Beach Hotel exudes sophistication, featuring multi-camera cinematic techniques that rival international talkshows. The inclusion of professional makeup stations by Vendajules Slay World, Glorigels World, KL Makeover and Amy’s Ethicon ensures host and guests look their best.
The DebbyQueen Talkshow has become more than just a TV program, it’s a cultural movement. By blending authentic African storytelling with universal themes of resilience, the show has captured audiences beyond Ghana, including viewers in Sierra Leone, Liberia, South Africa, Canada, and the diaspora.
Media analysts praise its unique approach where vulnerability meets empowerment and its ability to spark meaningful conversations about success, mental health, and personal growth.
“This season is about truth, transformation, and triumph,” says Mrs. Deborah Borketey-Tackie.
“We are not just sharing stories, we are changing mindsets. Whether you are an entrepreneur, a dreamer, or someone looking for hope, these episodes will speak to you,” she concluded
Entertainment
Nana Jesse releases prayer song from Upper Room Experience concert
Kumasi-based gospel singer Nana Jesse, known in showbiz circles as Sylvester Gyasi, has released a prayer song from the Upper Room Experience Concert.
The song, titled ‘let your will be my will’, reflects Nana Jesse’s heartfelt surrender to God, expressing his dependency on divine guidance.
Through soul-stirring lyrics and a harmonious chorus, he and his accompanying musicians declared their submission to God’s will, reaffirming their trust in His direction.
Released on Friday, May 30, the song is already resonating with listeners, gaining more views on YouTube within days of its debut.
Fans have praised its uplifting message and the rich blend of voices that bring the prayer to life.
‘Let your will be my will’ was carefully arranged by Nana Jesse, Nana Kofi Junior, and Moses Boadu, ensuring a powerful and spiritually enriching experience for all.
With its heartfelt lyrics and inspiring melodies, it is set to bless many across different walks of life, offering a reminder of faith, surrender, and divine purpose.
The official song is available now on YouTube.
By Linda Abrefi Wadie
