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The growth of Blue Bloods in Africa

Globally, internet adoption has steadily increased over theyears, and Africa has not been left out. Quite the opposite. Thegrowing young population of the continent and uptake ofinternet and smartphone technology have driven the growthof various industries. According to the Global System forMobile Communications Association (GMSA), Africa will have120 million new mobile subscribers by 2023, reaching newheights of a total of 615 million, corresponding to 50 percentof the region’s population. This digital movement is openingup new possibilities that are giving new forms ofentertainment a chance to thrive, one of which is online sportsbetting. It is fair to say that in the past ten years, sportsbetting has emerged all over Africa, and is expected to growwith the digital economy of the world.

Picking up on trends popular in Europe and North America,and with Africa’s love for sports, it is fast becoming an onlinegaming continent. With accessibility increasing, the questionarises: what’s available and which companies are trusted topave the way for wins for the users?

BetKing’s Entry

No matter their culture, language, political persuasion, socialstatus, or race, people across the African continent have onething in common. The shared love for sports – especiallyFootball. Combine that with a population of 1.3billion people,of which around 70% are youths, and you get a highlydesirable market for sports betting operators. In February2018, BetKing launched in Africa, with its first office in Lagos,Nigeria with a solid mission – to create an efficient systemthat enables the quests of its Kings and Kingmakers byproviding the right technology, radical innovation, anduncompromising service to all customers while at the sametime drive as much impact within communities as possible.

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BetKing believes everyone is a king and this is reflected ineverything that makes up the brand; from the colours thatsymbolize royalty and wealth, to its excellent service deliverythat is specially designed for Kings and most importantly, anobjective to grow the Kingdom – one King at a time.

Within four years of operating in Africa, the company hasspread its tentacles to other countries in Africa includingEthiopia, Kenya, and just recently, Ghana. Currently servingmillions of customers across Africa, BetKing fast has become afavourite among punters across Africa – despite having accessto a plethora of other bookmakers.

So, what then, has accounted for BetKing’s success acrossAfrica, and to be the platform of choice?

Transforming lives through sports entertainment

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A look at the company’s activities would send a clear message–BetKing Cares. Across all markets, BetKing, unlike anyother business, is known as a company that providesentertainment for individuals but is also known forempowerment, transforming lives, and the positive impact thebrand brings to individuals and communities. The company’sgoal is to change the face of sports betting in Africa and indoing so, BetKing remains committed to initiatives thatimprove the conditions of the societies they operate. This hascome to life through various initiatives that cut across –entrepreneurship and employment, sports development, andenvironmental sustainability, to mention a few.

Under the company’s CSR initiative BetKing Cares, whichserves as the cornerstone of the organization’s commitment topositively affecting lives both within and outside of thecommunities it operates in over the past four years, BetKinghas made significant contributions to the socio-economictransformation of Nigeria, Kenya and Ethiopia. In Nigeria, thecompany rolled out a ‘Month of Good’ initiative designed topositively impact communities. Through collaborations withtwo well-known non-governmental organizations (NGOs) -Market Doctors and the African Clean-Up Initiative (ACI), thecampaign supported medical outreach impacting hundreds ofpeople in significant cities like Lagos, Ibadan, Abuja, Benin,Enugu, Port Harcourt, and Anambra, as well as beachfrontand drainage clean-up initiatives in some of these cities.

In 2020, the Ethiopian Premier League heralded a new era inEthiopian football with the backing of BetKing andMultiChoice. The investment and partnership aimed toprovide international exposure to the league by givingEthiopian football players a platform through which to putEthiopia on the world football map. In Kenya, BetKinginvested in the renovation of Dagoretti Youth CommunityCentre based in Nairobi’s Kawangware slums.

The Making of ‘Kings’ and ‘Kingmakers’

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BetKing’s agent network has enabled thousands of individualsto own their businesses and become their own boss. Theenterprise has enabled the youth amongst these fans to viewsports betting as a business rather than just a game. Thisopportunity creates direct & indirect employment incommunities and the ripple effect leaves a positive impact onthe economy. The agent network has proven invaluable for theyouths involved and most individuals have gone further totestify that the business has a positive impact on theirstandard of living, and soci0- economic well-being. Asidefrom giving thousands of youths the chance to work forthemselves, the company invests in ability building for itsnetwork of agents. A recent collaboration between BetKingand DSTV would offer new agents complimentary DSTVequipment and subscription which reduces setup costs anddrives customer engagement.

BetKing’s unique approach to customer experience and CSRefforts combined with its offer of the biggest odds-on majorleagues with exciting markets across several sports and virtualgames has powered its rapid growth in Africa in just fouryears.

The expansion to Ghana

BetKing’s agenda is not for Nigeria, Kenya and Ethiopia alone.BetKing is dedicated to changing the face of sports betting inthe whole of Africa – including Ghana. On August 6, 2022,BetKing officially launched in Ghana with a high-levelstakeholder event that presented an opportunity for the brandto reiterate its plans for the Ghanaian market. The Head ofPolicy for the Sports Ministry, Mohammed Sannie Adams, theCommissioner of the Gaming Commission of Ghana, PeterMireku, former Black Stars – Asamoah Gyan, John Paintsiland Samuel Kaffour; the media, and key players from thesports industry were all present at the event, which was heldat MultiChoice Ghana Limited.

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As seen in recent years, there is a unique opportunity andtalent in the country to grow Ghana into a world-class sportsecosystem and BetKing hopes to play a major role in thisjourney – with a more dedicated focus on youth. Sincedifferent markets, regions, and communities have differentneeds as opposed to a one size fits all approach, the company’sstrategy is to gain insights into communities in Ghana tounderstand what they need and how BetKing can supportthem. BetKing aims to reach underserved communities toguarantee inclusion for all. As part of the company’s plans,BetKing aims to develop entertainment centres while cateringto their needs and overall ensure value is delivered in animpactful and sustainable way.

Positively affecting communities and bringing excellentresponsible gaming & compliance standards stays BetKing’scollective commitment to sports fans across Ghana andbeyond – and helps ensure sports betting continues to be anexciting, engaging, entertaining, but most of all, impactful ifnot a life-changing experience.

By Gossy Ukanwoke, Managing Director forKingmakers 

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Features

Tears of Ghanaman, home and abroad

• Sikaman residents are more hospital to foreign guests than their own kin
• Sikaman residents are more hospital to foreign guests than their own kin

The typical native of Sikaman is by nature a hospitable creature, a social animal with a big heart, a soul full of the milk of earthly good­ness, and a spirit too loving for its own comfort.

Sikaman Palava
Sikaman Palava

Ghanaman hosts a foreign pal and he spends a fortune to make him very happy and comfortable-good food, clean booze, excellent accommoda­tion and a woman for the night.

Sometimes the pal leaves without saying a “thank you but Ghanaman is not offended. He’d host another idiot even more splendidly. His nature is warm, his spirit benevolent. That is the typical Ghanaian and no wonder that many African-Americans say, “If you haven’t visited Ghana. Then you’ve not come to Africa.

You can even enter the country without a passport and a visa and you’ll be welcomed with a pot of palm wine.

If Ghanaman wants to go abroad, especially to an European country or the United States, it is often after an ordeal.

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He has to doze in a queue at dawn at the embassy for days and if he is lucky to get through to being inter­viewed, he is confronted by someone who claims he or she has the power of discerning truth from lie.

In short Ghanaman must undergo a lie-detector test and has to answer questions that are either nonsensical or have no relevance to the trip at hand. When Joseph Kwame Korkorti wanted a visa to an European country, the attache studied Korkorti’s nose for a while and pronounced judgment.

“The way I see you, you won’t return to Ghana if I allow you to go. Korkorti nearly dislocated her jaw; Kwasiasem akwaakwa. In any case what had Korkorti’s nose got to do with the trip?

If Ghanaman, after several at­tempts, manages to get the visa and lands in the whiteman’s land, he is seen as another monkey uptown, a new arrival of a degenerate ape coming to invade civilized society. He is sneered at, mocked at and avoided like a plague. Some landlords abroad will not hire their rooms to blacks because they feel their presence in itself is bad business.

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When a Sikaman publisher land­ed overseas and was riding in a public bus, an urchin who had the impudence and notoriety of a dead cockroach told his colleagues he was sure the black man had a tail which he was hiding in his pair of trousers. He didn’t end there. He said he was in fact going to pull out the tail for everyone to see.

True to his word he went and put his hand into the backside of the bewildered publisher, intent on grab­bing his imaginary tail and pulling it out. It took a lot of patience on the part of the publisher to avert murder. He practically pinned the white mis­creant on the floor by the neck and only let go when others intervene. Next time too…

The way we treat our foreign guests in comparison with the way they treat us is polar contrasting-two disparate extremes, one totally in­comparable to the other. They hound us for immigration papers, deport us for overstaying and skinheads either target homes to perpetrate mayhem or attack black immigrants to gratify their racial madness

When these same people come here we accept them even more hospi­tably than our own kin. They enter without visas, overstay, impregnate our women and run away.

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About half of foreigners in this country do not have valid resident permits and was not a bother until recently when fire was put under the buttocks of the Immigration Service

In fact, until recently I never knew Sikaman had an Immigration Service. The problem is that although their staff look resplendent in their green outfit, you never really see them any­where. You’d think they are hidden from the public eye.

The first time I saw a group of them walking somewhere, I nearly mistook them for some sixth-form going to the library. Their ladies are pretty though.

So after all, Sikaman has an Immi­gration Service which I hear is now alert 24 hours a day tracking down illegal aliens and making sure they bound the exit via Kotoka Interna­tional. A pat on their shoulder.

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I am glad the Interior Ministry has also realised that the country has been too slack about who goes out or comes into Sikaman.

Now the Ministry has warned foreigners not to take the country’s commitment to its obligations under the various conditions as a sign of weakness or a source for the abuse of her hospitality.

“Ghana will not tolerate any such abuse,” Nii Okaija Adamafio, the Interior Minister said, baring his teeth and twitching his little moustache. He was inaugurating the Ghana Refu­gee and Immigration Service Boards.

He said some foreigners come in as tourists, investors, consultants, skilled workers or refugees. Others come as ‘charlatans, adventurers or plain criminals. “

Yes, there are many criminals among them. Our courts have tried a good number of them for fraud and misconduct.

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It is time we welcome only those who would come and invest or tour and go back peacefully and not those whose criminal intentions are well-hidden but get exposed in due course of time.

This article was first published on Saturday March 14, 1998

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 Decisions have consequences

 In this world, it is always important to recognise that every action or decision taken, has consequences.

It can result in something good or bad, depending on the quality of the decision, that is, the factors that were taken into account in the deci­sion making.

The problem with a bad decision is that, in some instances, there is no opportunity to correct the result even though you have regretted the decision, which resulted in the un­pleasant outcome.

This is what a friend of mine refers to as having regretted an unregreta­ble regret. After church last Sunday, I was watching a programme on TV and a young lady was sharing with the host, how a bad decision she took, had affected her life immensely and adversely.

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She narrated how she met a Cauca­sian and she got married to him. The white man arranged for her to join him after the marriage and process­es were initiated for her to join her husband in UK. It took a while for the requisite documentation to be procured and during this period, she took a decision that has haunted her till date.

According to her narration, she met a man, a Ghanaian, who she started dating, even though she was a mar­ried woman.

After a while her documents were ready and so she left to join her husband abroad without breaking off the unholy relationship with the man from Ghana.

After she got to UK, this man from Ghana, kept pressuring her to leave the white man and return to him in Ghana. The white man at some point became a bit suspicious and asked about who she has been talking on the phone with for long spells, and she lied to him that it was her cousin.

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Then comes the shocker. After the man from Ghana had sweet talked her continuously for a while, she decided to leave her husband and re­turn to Ghana after only three weeks abroad.

She said, she asked the guy to swear to her that he would take care of both her and her mother and the guy swore to take good care of her and her mother as well as rent a 3-bedroom flat for her. She then took the decision to leave her hus­band and return to Ghana.

She told her mum that she was re­turning to Ghana to marry the guy in Ghana. According to her, her mother vigorously disagreed with her deci­sion and wept.

She further added that her mum told her brother and they told her that they were going to tell her hus­band about her intentions.

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According to her, she threatened that if they called her husband to inform him, then she would commit suicide, an idea given to her by the boyfriend in Ghana.

Her mum and brother afraid of what she might do, agreed not to tell her husband. She then told her hus­band that she was returning to Ghana to attend her Grandmother’s funeral.

The husband could not understand why she wanted to go back to Ghana after only three weeks stay so she had to lie that in their tradition, grandchildren are required to be present when the grandmother dies and is to be buried.

She returned to Ghana; the flat turns into a chamber and hall accom­modation, the promise to take care of her mother does not materialise and generally she ends up furnishing the accommodation herself. All the promises given her by her boyfriend, turned out to be just mere words.

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A phone the husband gave her, she left behind in UK out of guilty conscience knowing she was never coming back to UK.

Through that phone and social media, the husband found out about his boyfriend and that was the end of her marriage.

Meanwhile, things have gone awry here in Ghana and she had regretted and at a point in her narration, was trying desperately to hold back tears. Decisions indeed have consequences.

NB: ‘CHANGE KOTOKA INTERNA­TIONAL AIRPORT TO KOFI BAAKO INTERNATIONAL AIRPORT’

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