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Thousands thrilled at Swedru Fancy Dress Festival

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Agona Swedru came alive this yuletide as Fancy Dress Festival delivered another splendid festive season to spectators from all over the country and abroad.

 The annual festival sees children and adults wear colourful outfits and masks and dance to brass band tunes in the spirit of joyful celebration in unity.

Four main masquerade groups at Agona Swedru, namely Hide & Seek, New Edition, Nobles and Red Indians, competed to encourage improvement in the tradition.

According to Nash Fiifi Eyison, the lead organiser, “it is a social project that sought to reduce social vices such as teenage pregnancy, substance abuse, small crimes whilst boosting positive image and social inclusion of the community.”

This year’s edition commenced with activities like, general clean up, football gala, Quiz Competition, Candlelight procession and the main event held on December 25 at the Swedru Sports Stadium hosting over 6,000 people.

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At the end, Hide & Seek Group was declared winners for their creativity, costume, dancing and discipline.

SFDF was powered by Sterling-GP limited, Ringworld, Pompous & Damat Media and sponsored by MTN.

By Edem Mensah-Tsotorme

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Bia Dela hosts exclusive listening Party for new single ‘Jesus’

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Budding Ghanaian Reggae Gospel artiste Bia Dela is set to host an exclusive listening party for her upcoming single titled ‘JESUS’.

The event is slated for Friday, September 25, at 3:00 PM at the Sunlodge Hotel in Accra.

At the ceremony, Bia Dela will open up about her music journey, her faith, career, and the inspiration behind her unique Reggae Gospel sound.

She is expected to share her experiences as a musician, her transition into Reggae Gospel, the message behind her music, and what fans should expect from the new single.

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According to the artiste, she is optimistic that ‘JESUS’ will make a significant impact in the gospel space and beyond.

Bia Dela says she believes she has what it takes to contribute immensely to the growth of the Ghanaian music industry.

The song will be available on all digital stores after the exclusive listening.

By Edem Mensah-Tsotorme

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Dierre Doors names King Promise as Brand Ambassador for Ghana campaign

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Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.

The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.

The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.

“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.

Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.

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King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.

The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.

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