News
The Macallan introduces redesigned whisky collections to Ghanaian market
The Macallan, one of the world’s most acclaimed single malt Scotch whisky brands, on Monday, April 21, 2026 unveiled a redesigned visual identity for its Double Cask and Sherry Oak Collections at an event held in Accra, marking the Ghanaian leg of its Timeless Collection launch across West Africa.
The occasion, held at the Gallery 1957 in Kempinski Hotel Accra under the dress code ‘Timeless Elegance’, brought together forty guests, a purposefully assembled mix of Ghanaian socialites, tastemakers and trade partners, for an evening of guided tasting, product education and brand storytelling.
It was the first major brand activation by The Macallan on Ghanaian soil in this period of portfolio renewal and sets the tone for a deeper engagement with Ghanaian consumers going forward.
The redesign, which follows the brand’s Nigerian debut in Lagos on 17 April, represents what The Macallan describes as a brand evolution rather than a departure, a deliberate and thoughtful update that enhances how consumers interact with the brand while leaving the whisky entirely unchanged.
The new packaging was developed in collaboration with internationally recognised graphic designer David Carson.
Key design features include a bottle silhouette inspired by the curved roof of The Macallan Distillery in Speyside, a retained triangular shoulder label now explicitly referencing Spain’s Sherry Triangle, and revised rear labels carrying cask origin symbols to help consumers better understand the flavour profiles of individual expressions.
Commenting on the significance of the launch, Hammed Adebiyi, Senior Brand Manager for West and Central Africa at Edrington, stated,
“The Timeless Collection launch is an exciting moment for The Macallan in West Africa. It reflects our commitment to evolving thoughtfully while staying true to the heritage and craftsmanship that define the brand.”
He added that “For consumers, trade partners, and whisky enthusiasts, the new visual identity offers a clearer, more engaging way to experience the portfolio without altering the exceptional whisky they have come to know and trust.”
The redesign also incorporates several sustainability considerations.
The packaging is fully recyclable, with foiling, plastic and unnecessary glass weight all reduced. Advanced anti-counterfeit measures and individual QR codes on each bottle further strengthen product integrity in the market.
The Macallan has emphasised throughout the rollout that the whisky itself has not been altered. The Double Cask Collection retains the smooth, balanced profile shaped by both European and American sherry-seasoned oak casks, while the Sherry Oak Collection continues to express the depth and richness associated with European oak.
The Accra launch is the latest stop on a West African rollout that will continue across Abuja and Port Harcourt in Nigeria. For Ghana, the arrival of the Timeless Collection on the local market reflects the country’s growing stature as a destination for premium international brands and a rising consumer base that values craftsmanship, heritage and modern design in equal measure.
About The Macallan
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills.
It stands near Easter Elchies House, the Highland Manor built in 1700 which is The Macallan’s spiritual home and remains the heartbeat of The Macallan’s beautiful 485-acre Estate. Crafted wit
The Member of Parliament (MP) for Dome Kwabenya Constituency, Elikplim Akurugu, has donated assorted hampers and cash support to mothers at Taifa Polyclinic and Ga East Municipal Hospital as part of activities marking this year’s Mother’s Day celebration.
The donation, which targeted nursing and lactating mothers at the two health facilities, included assorted hampers and an amount of GH¢500 presented to the women in appreciation of their sacrifices, commitment to motherhood and contribution to nurturing children in society.
Interacting with the mothers during the visit, MP Akurugu commended them for their resilience and dedication to their families despite the challenges associated with motherhood.
She encouraged the women to continue showing love, care and discipline in raising their children to become responsible members of society.
The MP also urged expectant and nursing mothers to prioritise regular health checkups and adhere to medical advice to ensure the wellbeing of both mothers and their babies.
According to her, mothers play a vital role in national development and therefore deserve recognition and support for their efforts.
Some of the beneficiaries expressed gratitude to the Member of Parliament for the gesture, describing it as timely and thoughtful as the world celebrates mothers.
Health officials including some of the nurses at the facilities commended the MP for the initiative and called for continuous support towards maternal and child healthcare in the constituency.
During the visit to the Ga East Municipal Hospital, Madam Akurugu appealed to the Minister for Roads and Highways, Kwame Governs Agbodza, and the contractor working on the Ga East Hospital road to expedite work on the stretch due to its deteriorating condition.
According to the MP, the poor state of the road has become a major concern for residents and motorists, contributing to frequent accidents and in some cases loss of lives before patients are even able to access medical treatment at the hospital.
In an emotional appeal, Madam Akurugu knelt and pleaded with the roads minister to treat the road project as an emergency to help protect lives and ease transportation challenges for residents and patients who use the facility.
She called for immediate intervention to ensure the road is completed and made safe for public use.
By: Jacob Aggrey
The Member of Parliament (MP) for Dome Kwabenya Constituency, Elikplim Akurugu, has come to the aid of a constituent identified as Bintu at Dome Pentecost after a severe leg condition nearly claimed her life.
According to the MP, news of Bintu’s deteriorating condition was brought to her attention after reports emerged that one of her legs had badly rotten, leaving her in critical condition and in urgent need of medical care.
Madam Akurugu immediately intervened and facilitated her admission to the Ga East Municipal Hospital where doctors began treatment to save her life.
Following medical examination and treatment, doctors reportedly advised that the affected leg had to be amputated to prevent further complications and save her life, a decision the MP supported after consultations with the medical team.
The surgery was subsequently carried out successfully, leading to an improvement in Bintu’s condition.
Speaking during a visit to Bintu’s residence, Madam Akurugu revealed that beyond paying her hospital bills and ensuring she received proper medical attention, she had also taken steps to improve her living conditions.
According to the MP, Bintu had been living in a deteriorated and partially collapsed structure at Dome, making life extremely difficult and unsafe for her recovery.
As part of the intervention, the MP fully renovated the house and upgraded it to a modern living standard.
The renovation included furnishing the home and providing essential facilities such as a bathroom, toilet and other household necessities to ensure Bintu could live comfortably and with dignity.
Madam Akurugu also donated foodstuff and an undisclosed amount of cash to support Bintu’s upkeep and recovery process.
The MP further pledged to continue supporting Bintu throughout her lifetime, stressing that vulnerable persons within the constituency deserved care, compassion and dignity.
As part of activities marking this year’s Mother’s Day celebration, Madam Akurugu surprised Bintu with the newly renovated home after she was discharged from the hospital, describing the gesture as a way of giving her a fresh start in life following her recovery.
She noted that the intervention formed part of her commitment to improving the welfare of constituents facing hardship and medical challenges.
Residents and some community members who witnessed the gesture commended the MP for the support and described the intervention as life changing for the beneficiary.
By: Jacob Aggrey Dome Kwabenya MP pays hospital bills of constituent on the verge of death; renovates her home to modern standard
The Member of Parliament (MP) for Dome Kwabenya Constituency, Elikplim Akurugu, has come to the aid of a constituent identified as Bintu at Dome Pentecost after a severe leg condition nearly claimed her life.
According to the MP, news of Bintu’s deteriorating condition was brought to her attention after reports emerged that one of her legs had badly rotten, leaving her in critical condition and in urgent need of medical care.
Madam Akurugu immediately intervened and facilitated her admission to the Ga East Municipal Hospital where doctors began treatment to save her life.
Following medical examination and treatment, doctors reportedly advised that the affected leg had to be amputated to prevent further complications and save her life, a decision the MP supported after consultations with the medical team.
The surgery was subsequently carried out successfully, leading to an improvement in Bintu’s condition.
Speaking during a visit to Bintu’s residence, Madam Akurugu revealed that beyond paying her hospital bills and ensuring she received proper medical attention, she had also taken steps to improve her living conditions.
According to the MP, Bintu had been living in a deteriorated and partially collapsed structure at Dome, making life extremely difficult and unsafe for her recovery.
As part of the intervention, the MP fully renovated the house and upgraded it to a modern living standard.
The renovation included furnishing the home and providing essential facilities such as a bathroom, toilet and other household necessities to ensure Bintu could live comfortably and with dignity.
Madam Akurugu also donated foodstuff and an undisclosed amount of cash to support Bintu’s upkeep and recovery process.
The MP further pledged to continue supporting Bintu throughout her lifetime, stressing that vulnerable persons within the constituency deserved care, compassion and dignity.
As part of activities marking this year’s Mother’s Day celebration, Madam Akurugu surprised Bintu with the newly renovated home after she was discharged from the hospital, describing the gesture as a way of giving her a fresh start in life following her recovery.
She noted that the intervention formed part of her commitment to improving the welfare of constituents facing hardship and medical challenges.
Residents and some community members who witnessed the gesture commended the MP for the support and described the intervention as life changing for the beneficiary.
By: Jacob Aggrey
