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The Macallan introduces redesigned whisky collections to Ghanaian market
The Macallan, one of the world’s most acclaimed single malt Scotch whisky brands, on Monday, April 21, 2026 unveiled a redesigned visual identity for its Double Cask and Sherry Oak Collections at an event held in Accra, marking the Ghanaian leg of its Timeless Collection launch across West Africa.
The occasion, held at the Gallery 1957 in Kempinski Hotel Accra under the dress code ‘Timeless Elegance’, brought together forty guests, a purposefully assembled mix of Ghanaian socialites, tastemakers and trade partners, for an evening of guided tasting, product education and brand storytelling.
It was the first major brand activation by The Macallan on Ghanaian soil in this period of portfolio renewal and sets the tone for a deeper engagement with Ghanaian consumers going forward.
The redesign, which follows the brand’s Nigerian debut in Lagos on 17 April, represents what The Macallan describes as a brand evolution rather than a departure, a deliberate and thoughtful update that enhances how consumers interact with the brand while leaving the whisky entirely unchanged.
The new packaging was developed in collaboration with internationally recognised graphic designer David Carson.
Key design features include a bottle silhouette inspired by the curved roof of The Macallan Distillery in Speyside, a retained triangular shoulder label now explicitly referencing Spain’s Sherry Triangle, and revised rear labels carrying cask origin symbols to help consumers better understand the flavour profiles of individual expressions.
Commenting on the significance of the launch, Hammed Adebiyi, Senior Brand Manager for West and Central Africa at Edrington, stated,
“The Timeless Collection launch is an exciting moment for The Macallan in West Africa. It reflects our commitment to evolving thoughtfully while staying true to the heritage and craftsmanship that define the brand.”
He added that “For consumers, trade partners, and whisky enthusiasts, the new visual identity offers a clearer, more engaging way to experience the portfolio without altering the exceptional whisky they have come to know and trust.”
The redesign also incorporates several sustainability considerations.
The packaging is fully recyclable, with foiling, plastic and unnecessary glass weight all reduced. Advanced anti-counterfeit measures and individual QR codes on each bottle further strengthen product integrity in the market.
The Macallan has emphasised throughout the rollout that the whisky itself has not been altered. The Double Cask Collection retains the smooth, balanced profile shaped by both European and American sherry-seasoned oak casks, while the Sherry Oak Collection continues to express the depth and richness associated with European oak.
The Accra launch is the latest stop on a West African rollout that will continue across Abuja and Port Harcourt in Nigeria. For Ghana, the arrival of the Timeless Collection on the local market reflects the country’s growing stature as a destination for premium international brands and a rising consumer base that values craftsmanship, heritage and modern design in equal measure.
About The Macallan
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills.
It stands near Easter Elchies House, the Highland Manor built in 1700 which is The Macallan’s spiritual home and remains the heartbeat of The Macallan’s beautiful 485-acre Estate. Crafted wit
The Vice Chancellor of the Pentecost University, Apostle Professor Kwabena Agyapong-Kodua, is advocating an intentional conversation about the development and education of the boy child in creating stronger families and societies.
According to him, the boy child must not be ignored in conversations on leadership, education, family stability and national transformation because they are key to national development.
“There is a reason why a boy child must not be denied opportunities like education; he is a future leader. When boys are trained well, society becomes safer and stronger,” he stated.
Apostle Prof. Agyapong-Kodua made the remark at a forum organised by the Church of Pentecost Schools Outreach Ministry in Accra to observe the International Day of the Boy Child observed on May 16.
It was held in collaboration with the Pentecost Men’s Ministry and the Ghana Education Service (GES), and under the theme: ‘Flourish and Thrive: Investing and Unleashing Boys for Strong Families and Communities.’
Leading the discussion, the Pentecost University Vice Chancellor warned that poor mentorship, declining in education, harmful social media influences and emotional neglect have made a lot of young boys vulnerable.
With a lot of the attention switching to the girl child, the boy child, he said was confronted with many challenges including violence, substance abuse, educational decline, emotional neglect and the absence of positive role models.
According to Apostle Prof. Agyapong-Kodua, he noted that boys were turning to social media for direction due to the absence of fathers and mentors to help shape their lives.
“If we are not intentional, social media will mentor our children for us. We are not saying they should not use social media, but they should be guided to access the right information to excel in life,” he stated.
Prof. Agyapong-Kodua urged society to encourage boys to become creators of technology rather than mere consumers.
Contributing, Madam Gifty Asiedu, Director of the Girls’ Education Unit at the GES Headquarters, said the service remained committed to ensuring that no child was left behind, adding that, “supporting the boy child should not come at the expense of progress made in girl-child education.”
“If you focus intentionally on one gender and neglect the other, you create a societal problem,” she underlined.
She said the GES had observed some decline in boys’ retention in school, although the gap between boys and girls was not yet too wide.
“Over the years, attention has been focused on the girl child and we have seen the benefits. However, data now show that the statistics concerning the boy child continue to decline,” she indicated.
She explained that the service was implementing gender-responsive education to ensure that classroom teaching addressed the needs of both boys and girls equally.
Elder Barima Acheampong Sarpong II, Deputy Director of the Pentecost Men’s Ministry and Chief of Asante Asaman in the Ashanti Region, said society needed to critically examine the plight of boys.
“As we celebrate the International Day for the Boy Child, I urge every man to identify one boy child, find out how he is doing and dedicate some time to mentoring him,” he explained.
The programme, attended by educators, church leaders and policymakers, was the second edition following a partnership initiated last year between the Schools Outreach Ministry, the Pentecost Men’s Ministry and the GES.
It sought to improve school enrolment, completion rates and learning outcomes among boys so they could grow into responsible men who would build strong families and communities.
By Esinam Jemima Kuatsinu
Candidates that wrote the 2026 Basic Education Certificate Examination (BECE) in Ho Municipality are hopeful of obtaining good grades to make everyone especially their parents and the Regional Minister proud.
The candidates said they had so far sat the examination with focus and integrity after a call from Mr James Gunu, Regional Minister to avoid examination malpractice saying, they expected great performance upon release of results.
Mr Gunu, at the start of this year’s BECE delivered the message during a monitoring visit to some centres in the municipality including Ho Kpodzi EP Basic A School, Mawuli School, Mawuko Girls Senior High School (SHS), and Kabore School.
He urged the candidates to rely on hard work and discipline, warning that shortcuts could jeopardise their future.
“Stay focused and give your best in this year’s BECE – your determination and hard work will pay off. Avoid shortcuts and examination malpractice; integrity matters just as much as success,” he said.
The Minister, accompanied by the Ho Municipal Chief Executive, the acting Volta Regional Director of Education, and the Ho Municipal Director of Education, encouraged candidates to view the exam as a foundation for their academic journey and to celebrate responsibly after the final paper, commending parents, guardians, teachers, and officials of the Ghana Education Service for their support in preparing the candidates.
Candidates at some of the centres Ghana News Agency visited, echoed the call for honesty and high standards.
At Kabore School, Ms Francisca Atsu of Sokode Lokoe MA Basic School said, “The Regional Minister was here earlier to speak to us and also to encourage us. We’ve done our best. I assure him that we will make him and our parents proud.”
At Taviefe SHS Centre, Ms Valentina Sakpla of Taviefe R.C Basic School added, “We are expecting good results to make everyone proud and for our own good.”
Mr David Dotse, Supervisor at Kabore School, hosting 11 schools, with a standby ambulance on site to cater for any health emergency, reported smooth proceedings. –GNA
