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The Macallan introduces redesigned whisky collections to Ghanaian market
The Macallan, one of the world’s most acclaimed single malt Scotch whisky brands, on Monday, April 21, 2026 unveiled a redesigned visual identity for its Double Cask and Sherry Oak Collections at an event held in Accra, marking the Ghanaian leg of its Timeless Collection launch across West Africa.
The occasion, held at the Gallery 1957 in Kempinski Hotel Accra under the dress code ‘Timeless Elegance’, brought together forty guests, a purposefully assembled mix of Ghanaian socialites, tastemakers and trade partners, for an evening of guided tasting, product education and brand storytelling.
It was the first major brand activation by The Macallan on Ghanaian soil in this period of portfolio renewal and sets the tone for a deeper engagement with Ghanaian consumers going forward.
The redesign, which follows the brand’s Nigerian debut in Lagos on 17 April, represents what The Macallan describes as a brand evolution rather than a departure, a deliberate and thoughtful update that enhances how consumers interact with the brand while leaving the whisky entirely unchanged.
The new packaging was developed in collaboration with internationally recognised graphic designer David Carson.
Key design features include a bottle silhouette inspired by the curved roof of The Macallan Distillery in Speyside, a retained triangular shoulder label now explicitly referencing Spain’s Sherry Triangle, and revised rear labels carrying cask origin symbols to help consumers better understand the flavour profiles of individual expressions.
Commenting on the significance of the launch, Hammed Adebiyi, Senior Brand Manager for West and Central Africa at Edrington, stated,
“The Timeless Collection launch is an exciting moment for The Macallan in West Africa. It reflects our commitment to evolving thoughtfully while staying true to the heritage and craftsmanship that define the brand.”
He added that “For consumers, trade partners, and whisky enthusiasts, the new visual identity offers a clearer, more engaging way to experience the portfolio without altering the exceptional whisky they have come to know and trust.”
The redesign also incorporates several sustainability considerations.
The packaging is fully recyclable, with foiling, plastic and unnecessary glass weight all reduced. Advanced anti-counterfeit measures and individual QR codes on each bottle further strengthen product integrity in the market.
The Macallan has emphasised throughout the rollout that the whisky itself has not been altered. The Double Cask Collection retains the smooth, balanced profile shaped by both European and American sherry-seasoned oak casks, while the Sherry Oak Collection continues to express the depth and richness associated with European oak.
The Accra launch is the latest stop on a West African rollout that will continue across Abuja and Port Harcourt in Nigeria. For Ghana, the arrival of the Timeless Collection on the local market reflects the country’s growing stature as a destination for premium international brands and a rising consumer base that values craftsmanship, heritage and modern design in equal measure.
About The Macallan
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills.
It stands near Easter Elchies House, the Highland Manor built in 1700 which is The Macallan’s spiritual home and remains the heartbeat of The Macallan’s beautiful 485-acre Estate. Crafted wit
Medical Doctor and dietician, Dr Bernice Korkor Asare, has urged women to take greater responsibility for their lifestyle choices, particularly their eating habits and levels of physical activity, to help reduce their risk of developing breast cancer.
According to her, although, some breast cancer risk factors, such as family history and certain reproductive factors, may not be within an individual’s control, lifestyle choices offer an opportunity for people to take preventive action.
She made this known during a talk on the topic: “Role of diet in breast cancer prevention” organised by Times Ladies Association of the New Times Corporation, publishers of The Ghanaian Times and The Spectator, in Accra on Thursday.
The event themed “Breast Cancer Awareness- Promoting Early Detection, Healthy Eating and Prevention.” 
She noted that having a risk factor did not automatically mean a person would develop breast cancer, but could increase the likelihood of developing the disease compared with someone without that particular risk factor.
“Having close relatives who have had breast cancer, particularly a mother, sister or daughter, may increase the risk, although not everyone with a family history will develop the disease,” Dr Asare opined. Read More.
By Adizatu K. Munkaila
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A group of compassionate friends from Innovation Gospel Impact last Friday visited the management, teachers and learners of the Street Academy in Accra.
The visit was to interact to get a deeper insight into the operations of the Academy that houses hundreds of street and underprivileged children and find ways to support them.
The team was led by Rev. Dr Isaac Apenteng Yeboah, a former Director for West African Mailbox Club and Director for Prisons Support Foundation, and Rev. Dale Sutherland from Washington DC.
The call, according to the visitors was occasioned by reports about the struggles of the Academy despite the occasional support it enjoys from individuals and some corporate entities.
Briefing them, the Founder and Executive Director of the Academy, Dr Ataa Lartey, thanked them for the concern showed, indicating that “this is a major boost for both teachers and learners; knowing that their plight is known by people outside their premises.”
According Dr Lartey, the Academy had planned to undertake a number of project to enhance teaching and learning and also procure facilities for the children with keen interest in sports but had to shelve those plans for lack of finance.
He told the team that their biggest concerns were the monthly utility bills that takes a toll on their finances.
“We have a piece of land we planned to turn into an astro turf pitch to train the younger ones whose interests lies in making a career out of football, however, we have been unable to commence because there is no money now,” he said.
Dr Lartey expressed gratitude to the teachers who have dedicated their lives to training these children, rather than going for well-paying jobs and hoped that with time, their conditions of engagement would improve.
Moved by the plight of the Academy, the group donated a cash amount of Gh₵3,000 to settle its water bills.
They described as unfortunate the conditions of learners and teachers of the Academy and pledged to continuously support their operations to realize the dream to build a better future for the unfortunate children.
The group offered to support the school with its monthly utility bills, feeding and staff allowance and urged the Academy staff to remain in constant touch with them.
The Street Academy is located at the Accra Art Center and offers brilliant but needy the chance to pursue their educational dreams by enrolling them in public schools with others offered training in sports and cultural activities.
By Spectator Reporter
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