Features
Should you turn your hobby into a business?
…continued from previous edition
This question isn’t always a straightforward one. Although there’s a lot to be said for doing what you love, turning your hobby into a career means a lot of hard work and sacrifice. Here are some questions to ask yourself while you’re deciding:
Do I have the time to dedicate to starting a business?
Going from a hobby to a profession is often going to take some work. As we explore in our open step on making your hobby your job, it takes time, planning, and a fair slice of luck to get your venture off the ground. You need to determine whether or not you can dedicate enough time to starting a business.
Do I have the skills and know-how to make a living?
If your plan is to transition from pastime to profession, at least some of your income will need to come from your new business. You’ll need to be honest with yourself when assessing your abilities. Will customers pay for your product or service? And are you good enough to bring in a consistent source of income?
Can I balance a job and transitioning to a new career?
Often, a hobby becomes a side-hustle before it becomes a career. However, trying to balance the two can often be tiring. As well as working full-time, you’ll also need to plan your business, find potential clients, and practise your craft.
Am I prepared to lose a pastime?
Ultimately, turning your hobby into a business means that you might lose your hobby as a pastime. Instead, you’ll have to spend time doing it to make a profit. Although this can still be enjoyable for many, it can take the shine of it.
If you are going to monetise your hobby, you should make sure that you have other pursuits in your life that you do purely for pleasure and relaxation. Sometimes, by turning everything into a side hustle, you can end up burning out.
Tips for turning your hobby into a career
So, if you’re committed to making your pastime a professional endeavour and prepared for all that entails, you might be wondering where to get started. Of course, there are various ways you could go about it, and the below is just one such method:
- Start with a business plan
One of the best places to start if you’re trying to convert your hobby into a career is to come up with a solid business plan for your idea. We’ve got a detailed guide on writing a business plan, so we won’t go into too much detail here.
Your plan should give you the vision, structure, and strategy for how you’re going to make your hobby into a money-making venture. It will help you identify the strengths and weaknesses of what you offer, as well as analyse the market you’ll be entering. You can check out our guide on how to start a business for more information.
- Decide on your structure
One important decision to make fairly early on is what kind of structure your company will take. If you’re planning on being a freelancer and want the flexibility to make choices, you might consider registering as a sole trader. However, if you want to add credibility to your business and minimise your legal liability, a limited company could be a good option.
We’ve written in detail about business structure and registration, so it’s worth familiarising yourself with the various options available when you’re starting a business. And, of course, you can always start as a sole trader and build your way up to a corporate entity as time passes.
- Start building your brand
If you’re thinking about hobbies that make money, you’ve probably already got an idea of brands that you might aspire to. Thinking about your own branding is, therefore, a crucial step in making the leap to being self-employed.
You can learn more about market analysis and reaching your target customers in our full guide. You can take our course on strategic brand management to find out how to build your brand identity and strategy.
- Develop an online presence
Digital marketing will likely play a significant role in helping you shape your new business. Being able to access an online audience means you can advertise and sell your product or service.
Whether it’s through techniques such as SEO and Google Ads or creating a strong brand presence on social media sites such as Instagram, there are many ways you can get your name out there.
- Create a marketing strategy
This point really ties together the previous ones. To ensure that you’re making a concerted effort across your branding and marketing activities, creating a marketing strategy is essential.
This article can give you the direction you need when it comes to getting your brand established in your niche. It will outline your approach to advertising and sales, ensuring you spend your money in the right places.
- Reach new customers
One of the hardest things when transitioning from a hobby to a business is to find people willing to buy into your idea. Of course, branding, marketing and an online presence will all help with this. However, you’ll also need to think about other ways of reaching people.
Whether it’s networking events, getting involved in local projects, or asking for referrals from your existing customers, there are various ways you can expand your user base and build business relationships. If you’re trying to turn a profitable hobby into a profitable business, you’ll need to reach lots of people.
- Monitor your progress
When it comes to hobbies that make money and eventually become a business, there’s no defined timeline to work towards. You might start off having your hobby as a side hustle, gradually building towards a fully-fledged business. Or you might take the plunge all at once. However, keeping tabs on your progress is essential.
As part of your business plan, you’ll set goals for your business. You can then measure your progress towards these aims, analysing what’s working well and what needs improvement. In doing so, you can figure out how you want your business to grow or whether you want it to be just a hobby once again.
Final thoughts
Profitable hobbies certainly exist, and it’s possible to turn them into something more than a side-project. However, hobbies that make money often require a lot of time and dedication. Turning your hobby into a business involves risk and hard work, but it’s certainly an achievable goal.
THE state of feeling rejected, could be a terrifying experience especially for those who have become used to fame. If not properly addressed, it could lead to depression and the consequences, could be disastrous.
When you are on top of your game in whatever profession you find yourself such that you become famous, a lot of people try to associate with you. The phone never ceases to ring and one is tempted to feel loved and very important.
When a disaster strikes and the fame or the money which was the source of the attraction fades away, the circle of friends and fans begin to shrink and the phone will start to stop ringing until the call stops voting completely.
You will be shocked at how people you considered friends, will no longer be calling you or pay casual visits as they used to. You will begin to notice that messages you leave after calling them and not getting a response are not replied to and that is when you begin to know who your true friends are.
One of the most popular movie stars was an actress called Sharon Stone. In an interview with one of the media houses that was published, she spoke about how people who should have come around to encourage her in her moment of depression, shunned her. The calls stopped coming.
This is what the Bible admonishes that the arm of flesh will fail you and therefore we should put our trust in God. It could be a very frightening experience and can easily lead to depression.
Human nature being what it is, people will want to get close if things are okay. Everybody wants to associate themselves with interesting things, famous people, rich people etc for mainly selfish reasons.
We need to develop the habit of putting our trust in God and relying less on human beings. The lesson we have to take along in life is that, no one marries his or her enemy so how come people who took vows that they will love each other become so hostile to each other that they want to go their separate ways in life? Such is the reality of life.
It is therefore prudent for people to recognise that, life is full of uncertainties and so there is the need to prepare your mind for uncertainties so that when they occur, they do not disorganise your mental sanity.
A lot of people have experienced situations where people who they could have sworn will never betray their trust have disappointed them when they were through challenging moments.
If there is one thing famous people should desire, it should be the ability to identify who are true friends are. Countless stories abound regarding incidence of celebrities who have lost their shine and their wives divorcing them soon after.
It is sometimes useful as a famous or rich person to sign a prenuptial agreement before marriage to safeguard or protect yourself from any future unpleasant surprises.
People can be very pretentious these days, it goes both ways. There is this real life story where a man married a divorced wealthy woman and convinced her to sell her house so they could build a new one together, with the excuse that people are gossiping that he is being housed by a woman.
The woman agreed and they put up a new building. After a few years the man asked for a divorce, only for the woman to realise that the land on which the building was situated, was bought in the man’s name.
This can drive a person insane, if you are not mentally tough and this happens to you. When people hear that you are homeless, a lot of your so-called friends will stop calling, so that you do not become a burden on them.
By Laud Kissi-Mensah
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‘But, er …. I don’t even know your name’.
‘Paul. Paul Allotey. I’m Sarah, by the way. Paul, why don’t you leave me here, since this is the last important thing I’m doing today’.
‘Okay. Now Sarah. I was just thinking. You will be here at the cafe for about an hour. By then it will be about twelve thirty. Then, you would be thinking of buying yourself some lunch, to eat here or to take home. So if you would please allow me, I will take you to one of the nicest eating places in town, and after you have sorted that one out, then I can drop you home. Just that one errand, then I won’t bother you again’.
‘You are not bothering me at all. You are being very kind to me. And I just realised you are a mind reader too. The last item on my agenda was lunch’.
‘I’m so glad I appeared at your doorstep, just in time’.
‘Okay. Now Paul, since you say the cafe is a comfortable place, let’s go in together, and you can do your work while I get my application done’.
‘Okay, Sarah. Thanks. Let’s go’.
We got back in the car at eleven forty-five.
‘So where are we going, Paul?’
‘To Royalty restaurant. It’s a twenty minute drive away’.
‘So, do you enjoy your job?’
‘Most certainly. I won’t change it, not even to be President. And am I right to say that you are preparing to enter the university?’
‘That’s my plan. I hope it works’.
‘It will, if you are determined, and disciplined. You look very much like a disciplined person’.
‘Thank you very much’.
We arrived at Royalty in twenty-five minutes, ‘You are joining me for lunch, Paul’.
‘Thanks for the honour, Sarah. But the bill is on me’.
‘Aren’t you taking on too much for one day?’
‘I never do anything that is bigger than me, Sarah’.
Over the next hour and a half, we discussed fashion, local and international politics, and sports, as we ate and relaxed. Finally, he drove me to the shop.
‘I will never forget you, Paul’.
‘I’m glad to have been helpful. But if you don’t mind, I’ll say it again, your husband is extremely lucky. You are really beautiful’.
‘Thanks again. But do you mind if I call you sometime in the future?’
‘Certainly not. Let me write it here. I will not ask for your number, for obvious reasons. But I will be looking forward to hearing from you. And hopefully, I will see you next month, when I call to drop your bill’.
‘Okay Paul. See you then’. What a lovely day, I said to myself as I opened the front door. I closed the shop and got home by seven. I went straight to the bedroom, stood in the mirror and took a good look at myself. ‘You are a very beautiful woman, Sarah. Never forget that’. I will not forget that, again.
Over the next several weeks, Martin and I had very little to do with each other. In the morning he ate his breakfast and after a shabby ‘I’m going’, he left. He came home around eight at the earliest, ate his dinner and, already soaked in beer, went off to sleep.
He spent the greater part of the weekends at the club house with his friends, playing tennis and partying. My mind was focused on furthering my education, so I didn’t complain to him, and didn’t bother to inform my parents about what was happening. I had decided that I would only take action if he lifted his hand against me again. I spent my free time reading all manner of interesting stuff on the internet, and chatting with my sister on WhatsApp.
One evening, he came home at about eight, rushed to the bedroom and rushed out. An envelope, obviously containing money, dropped out of his pocket, and I picked it up and followed him. I was going to call him and give it to him, but I noticed that there was a young woman in the car, so I went back in, counted it and put it in a drawer in the hall. He came back after some ten minutes.
‘Excuse me, I dropped an envelope containing money. You must have seen it’.
‘Yes, I saw it. Actually, I followed you, and was about to call you and hand it over to you when I realised that there was a woman in the car, so I came back in. I counted it. One thousand cedis.
‘Well let me have it. I have to be going’.
‘I will let you have it if you will tell me who the woman in the car is, and why you are going to give her that amount of money’.
‘Listen, if you waste my time, I will teach you a lesson you will never forget. Give me the money now!’
‘Here’s what we will do, Martin. I know you will give money to her anyway, so I will give it to you, if you will withdraw the threat you just issued. But I want you to know that I will be taking some steps from tomorrow. Things are getting out of hand’.
‘Okay, I’m sorry I threatened you. Can you please give me the money’. I handed it over to him, and he ran out’.
The following morning, I waited for him to finish having breakfast, and told him I wanted to have a word with him urgently.
‘You better be quick. You know I’m going to work’.
‘Well, I want to inform you that I will inform my parents, and your parents, about the situation in this house. As I said yesterday, things are getting out of hand. You spend most of your time drinking. You get drunk every evening, and through the weekend. And you are also spending your time and money on a prostitute’.
‘How dare you? One more stupid word from you …’
‘Am I lying, Martin? You have just started life, yet you are behaving like a rich, elderly man who has already seen his children through university, and can afford a life of fun. As I said, I’m going to inform our parents. Maybe your parents can straighten you out before it is too late’.
‘Look, we can talk this evening. It’s nothing like what you are saying’. He walked away, shocked.
That evening, I was expecting to have a meaningful discussion with him, but his mother called early in the evening to offer me some ‘advice’. Her son had called to say that certain developments at home were disturbing him so much that they were beginning to affect his work.
And, ‘as a loving mother to her daughter’, she was advising me to submit to my husband, and support him in prayer, and not ‘drive him from home’. Men would always be men, and she was telling me ‘from experience’ that no matter how much time Martin stayed away from home, he would always come home to me.
She had been a young wife before, so she understood the challenges I was facing. So I could be assured that if I followed her advice, all would be well. And, of course, she didn’t allow me to tell my side of the story.
Martin came home very late, and very drunk. And from the next morning, he carried on as before. With some hesitation, I called my dad and told him all that had gone on.
‘Well, my daughter. I’m not going to say “I told you so”. I was only trying to protect you. So here’s what we’ll do. Continue doing the best you can, and try not to give him any excuse to harm you, but if things continue to deteriorate, I will take you back.
A couple of days later, my cousin Dinah arrived in Accra from Brussels, having completed her medical course. With Martin’s agreement, I went to Koforidua and spent a couple of days. I spent most of the time chatting about her experiences in the US, but we also discussed my relationship with Martin, and she endorsed Dad’s decision to take action if Martin’s behaviour did not change after two weeks Elaine informed Mom and Dad. We endorsed Dad’s decision to take action if there was no change in two weeks.
Dinah returned with me to Takoradi. Her plan was to spend a couple of weeks, and return to Accra to be posted. I called Paul Allotey, and asked if he would meet her for lunch and, if possible, show her some interesting spots. Delighted, he suggested that we meet at Royalty the next day.
I told Martin about it, to remove any possibility of future disagreement over ‘going out with men’.
‘It’s fine with me’, he said, ‘if, of all the people who could show your sister round this town, you chose a borla man. Doesn’t that indicate the kind of person you are?’
‘ First of all, Martin’, I’ve spoken to him a few times, and he comes across as a decent guy, so I think it is rather unfortunate that you are writing him off when you don’t know him’.
By Ekow de Heer
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