Entertainment
Place value on your brand- MaxPraize advises gospel musicians
Ghanaian contemporary gospel artiste, MaxPraize has advised colleague gospel artistes to place some value on their brands in their dealings with the church.
According to him, building a solid brand with some value on the craft prevent a gospel artiste from being taken for granted by the church and any other organisation which engages their services.
He added that it would help curb the numerous unfortunate stories about how the church and others treated artistes after performing.
Speaking to The Spectator in an interview, MaxPraize said “When one invests, adds a touch and class to his or her talent, it attracts some level of respect and prevents poor treatment from people.
“You will be bought the way you sell yourself, in this industry people put value on brands a lot, so add knowledge and excellence to your talent,” he said.
He said that a better pre-arrangement was very important for every artiste, because it “spells out one’s worth and contributes to what an artiste receives after performing at a programme.”
According to him, an artistes should not fail to make a prior arrangement with a church, upon an invitation about his demands for a gig, and later blame the church for the low or no remuneration.
This notwithstanding, he acknowledged the contribution of the church in the building of artiste from the scratch but urged some of them to improve the treatment they gave to musicians after ministration.
Max Praize is set to release two new single, christened, “Spirit Life and Emmanuel.”
By Edem Mensah-Tsotorme
Organiser of Ghana Music Awards (GMA)-USA has honoured Founder of Reign House Chapel, Prophet Eric Boahen Uche, for his enormous support to the music industry.
GMA-USA, led by the Chief Executive Officer, Mr Denise Boafo, affectionately called Don, made the presentation on Sunday, October 12, at the Chapel.
Presenting the citation, Mr Boafo said Prophet Eric Boahen has been a support system for various sections of Ghana’s music ecosystem.
This, he said, has gone a long way to keep many gospel artistes in business regardless of challenges confronting the industry.
“This is in recognition of your remarkable contribution to the gospel music industry in Ghana and beyond,” he said.
He revealed that the Man of God substantially supported this year’s GMA-USA, a gesture which cannot be kept under the rug.
On his part, Prophet Eric Boahen expressed his appreciation to the organisers for the gesture.
According to him, the gesture was a motivation to him and others to continously support the cause of GMA-USA.
He charged the organisers to work assiduously to promote Ghana Music in the diaspora.
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Renowned Ghanaian music heavyweight, Empress Gifty, has dedicated her seven awards won in 2025 to President John Dramani Mahama.
The musician and her management, led by Edem Mensah-Tsotorme, together with her husband, Mr Hopeson Adorye, called on the President at the Jubilee House on Thursday, October 9, 2025.
Empress Gifty, in her remarks, said the visit was to officially congratulate the President, who has been a father figure for her for many years, and also update him on successes chalked in her career.
She thanked the President for his guidance over the years and promised to even do better in the years ahead, as she prepares to release her new song for the year.
The gospel musician also appealed to President Mahama to consider building a large seating auditorium for the creative arts industry.
She appealed to the President for a 10,000 to 30,000 large seating auditorium to improve the fortunes of the creative sector when it comes to events in the country.
This, she said, would go a long way to help the sector flourish and position the country for other international events in the future.
Additionally, she urged the President to ensure the creative sector gets substantial allocation in the next budget.
The President, on his part, thanked Empress Gifty, who he calls his daughter, and the team for the visit, expressing how proud he was of her growth.
Again, he charged her to continuously work even harder for more laurels.
President Mahama pledged his commitment to the growth of the creative arts industry, adding that with regard to a large seating auditorium for the space, he has received some designs and suggestions for a convention centre which are under consideration.
According to him, once suggestions were approved and issues of funding are addressed, this would serve a multipurpose function and host many activities throughout the year.
The President further pledged his unflinching support for the creative arts sector and assured of budgetary support in the years ahead.
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