Fashion
Ghana Goes Pink for Breast Cancer Awareness Month
This October, something special is happening in Ghana’s fashion scene. Everywhere you look—on the streets, in classrooms, at events—people are wearing pink. Not just for fun, but to express themselves.
From soft baby pink to bright fuchsia, the colour is showing up in dresses, shirts, sneakers, headwraps and even jewellery.
Young people especially are leading the trend. They are mixing pink with jeans, sneakers and African prints. Some wear pink to feel bold, others wear it to feel calm.
“Pink makes me feel soft but strong,” says Ama, a student in Accra. “It is my way of showing up with confidence.”
Local designers are also joining the wave. Some are creating pink-themed collections with flowing fabrics, playful cuts and bold patterns. Others are using recycled materials to make pink bags and accessories. It is not just about fashion – it is about creativity and pride.
Social media is buzzing with photos and hashtags like #GhanaGoesPink and #PinkMood. Friends are sharing their outfits, encouraging others to try something new. Even small shops are decorating their windows with pink fabrics and flowers.
This pink wave is more than a trend. It is a feeling. It is about joy, softness and standing out. In a world that can feel heavy, Ghana’s youth are using fashion to bring light. And this October, pink is the colour of self-love, style and togetherness.
By Beatrice Princess Kpeglah
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THE Fugu smock has gained acceptance in Ghana and other parts of the world. The outfit worn in multiple cultures is a popular choice for national events and cultural celebrations in Ghana.
The Minister of Tourism, Culture and Creative Arts, Madam Abla Dzifa Gomashie, has announced that every Wednesday be observed as Fugu day. This initiative was inspired by a photo of President John Dramani Mahama wearing a Fugu (traditional northern Ghanaian smock) during a state visit to Zambia.
Some Zambian social media users jokingly referred to the garment as ‘blouse’. Since then, individuals and corporate organisations have embraced the initiative, wearing the traditional outfit that symbolises strength, courage, and leadership.
By Linda Abrefi Wadie
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IN the grand halls of Ghana’s political stage, Vice President Jane Naana Opoku Agyemang has redefined what it means to dress for leadership.
Her fashion is not mere adornment, it is a deliberate statement of heritage, authority, and modern elegance.
At her swearing-in ceremony, she captivated the nation in an outfit designed by Ghanaian fashion icon Joyce Ababio. The ensemble was more than fabric; it was a tapestry of creativity, national pride, and symbolism.
By choosing a local designer, she underscored her commitment to Ghanaian artistry and the power of Made-in-Ghana fashion.
Her style identity blends regal African prints with tailored sophistication — flowing Kente-inspired gowns, structured jackets, and carefully chosen accessories to create a balance between authority and femininity.
Each outfit speaks a language of cultural pride, reminding the world that leadership can be both powerful and beautifully Ghanaian.
For young women watching, her fashion is aspirational. It says you can lead with intellect and grace, and you can wear your culture proudly.
