Features
COVID-19 ‘locks down’ Accra New Town printing business
The name “Accra New Town” may suggest the area is a new settlement in the national capital but it is not.
The suburb dates back to many decades with an interesting history that deserves its separate spotlight.
If there is anything new about Accra New Town, it is definitely not the printing press business.
Like Abossey Okai is synonymous with vehicle spare parts, the vicinity is the hub of almost all printing needs from books, posters, invitation cards, t-shirts, branded souvenirs, banners, calendars and more.
Sight, smell and sounds
A cursory look is enough to confirm why it is the hub of printing; there are countless outlets of all magnitudes and ancillary businesses crowded along major streets there.
The sight and sound of printing machines, computer keyboards, cutting machines alongside the smell of ink and fresh paper, topped up with a display of beautifully designed banners and signages are characteristic of this area especially “High street”.
Things fall part
But in the last three months, COVID-19 pandemic has figuratively disconnected the power to the printing hub resulting in the temporal turning off of many printing machines.
The business is bearing the brunt of restrictions on social gatherings like weddings, funerals, churches, schools, workshops and other events, which has drastically declined the printing of invitation, programmes, flyers, exercise books, and souvenirs.
COVID-19 Restrictions
President Nana Addo Dankwa in March imposed various restrictions on social gatherings such as church, political party activities, as part of measures to curb the COVID-17 with only 25 expected to attend private funerals.
After weeks of economic meltdown, the restrictions were eased on May 31 with church, weddings, conferences, funeral expected to have not more than 100 people and adherence to social distance protocols.
As of June 12, the country had recorded 11,118 confirmed cases out of which 3,979 people had recovered with 48 succumbing to the virus.
Even though the restrictions have been eased some owners of printing houses in the town has it has not eased the pain suffered by the economic blow dealt the sector by the pandemic.
Impact
Many printing outlets at New Town have closed down. Those still open have either laid-off their staff or frozen their engagement until further notice. Clients do not walk in in their numbers. The industry is on ice.
Inkit Ghana Limited is one of the biggest signage and digital printing company in Accra New Town and Ken Sarfo, a staff, tells the Ghanaian Times that the pandemic has gravely affected business.
Before the pandemic, he said, the company could print about 10,000 different items within a day including 500 pieces of funeral booklets but now the company handles just about 100 in some days.
“There is virtually no business. Our business comes if there are social gatherings. So definitely the restrictions are having a great impact on the business” he said.
According to Mr Sarfo, the church was one of their biggest clients but due to the low key Easter celebration, they lost out on the printing of posters, banners and other advertising materials.
“By this time in an election year, we would have been printing a lot of party paraphernalia but there are no political activities. Jobs do not come”, he said adding that most clients who come in prefer softcopies of invitation cards and posters so they distribute on social media.
Electricity reliefs and MSME support
The Government has absorbed 50 per cent of the electricity bill for residential and commercial consumers, for three months, which began in April, as part of reliefs to support industry, enterprises and the service sector who have been hard hit by the impact of the restrictions to curb the pandemic.
Additionally, a GH₵1 billion Coronavirus Alleviation Programme (CAP) business support programme has been instituted to support Micro, Small and Medium Enterprises (MSMEs) with soft loans to survive the impact of the pandemic on their operations.
But according to Ebenezer Sarpong, a caretaker of an a printing press which he asked not to be named, all these measures were good but for the printing industry it would not soothe their pain because “ our business thrives on events, so if there are no events, we do not exist”.
He would not say how much his company has lost but indicated that the printing industry in general has lost millions of cedis.
Contribution to awareness creation
Kwame Boahen, a freelance designer called on the government to collaborate with graphic designers so they produce awareness creation materials adding that” it is through this collaboration that we could get something small to heal our wounds.”
Glimmer of hope
The sad tale of the industry’s woes was the same in other outlets the Ghanaian Times visited.
But one thing that ended most of the narrations of the interviewees was a prayer that the pandemic would be over before the last quarter of the year .
This is because they are still hoping to make money from intense political campaigns, weddings and funerals that usually define that time of the year.
“We hope and pray that God heals our land so life returns to normal”, Mr Sarfo of Inkit said.
Until this prayer is answered and all restrictions lifted, it appears the industry would remain locked down by COVID-19.
Source: Ghanaian Times
THE state of feeling rejected, could be a terrifying experience especially for those who have become used to fame. If not properly addressed, it could lead to depression and the consequences, could be disastrous.
When you are on top of your game in whatever profession you find yourself such that you become famous, a lot of people try to associate with you. The phone never ceases to ring and one is tempted to feel loved and very important.
When a disaster strikes and the fame or the money which was the source of the attraction fades away, the circle of friends and fans begin to shrink and the phone will start to stop ringing until the call stops voting completely.
You will be shocked at how people you considered friends, will no longer be calling you or pay casual visits as they used to. You will begin to notice that messages you leave after calling them and not getting a response are not replied to and that is when you begin to know who your true friends are.
One of the most popular movie stars was an actress called Sharon Stone. In an interview with one of the media houses that was published, she spoke about how people who should have come around to encourage her in her moment of depression, shunned her. The calls stopped coming.
This is what the Bible admonishes that the arm of flesh will fail you and therefore we should put our trust in God. It could be a very frightening experience and can easily lead to depression.
Human nature being what it is, people will want to get close if things are okay. Everybody wants to associate themselves with interesting things, famous people, rich people etc for mainly selfish reasons.
We need to develop the habit of putting our trust in God and relying less on human beings. The lesson we have to take along in life is that, no one marries his or her enemy so how come people who took vows that they will love each other become so hostile to each other that they want to go their separate ways in life? Such is the reality of life.
It is therefore prudent for people to recognise that, life is full of uncertainties and so there is the need to prepare your mind for uncertainties so that when they occur, they do not disorganise your mental sanity.
A lot of people have experienced situations where people who they could have sworn will never betray their trust have disappointed them when they were through challenging moments.
If there is one thing famous people should desire, it should be the ability to identify who are true friends are. Countless stories abound regarding incidence of celebrities who have lost their shine and their wives divorcing them soon after.
It is sometimes useful as a famous or rich person to sign a prenuptial agreement before marriage to safeguard or protect yourself from any future unpleasant surprises.
People can be very pretentious these days, it goes both ways. There is this real life story where a man married a divorced wealthy woman and convinced her to sell her house so they could build a new one together, with the excuse that people are gossiping that he is being housed by a woman.
The woman agreed and they put up a new building. After a few years the man asked for a divorce, only for the woman to realise that the land on which the building was situated, was bought in the man’s name.
This can drive a person insane, if you are not mentally tough and this happens to you. When people hear that you are homeless, a lot of your so-called friends will stop calling, so that you do not become a burden on them.
By Laud Kissi-Mensah
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‘But, er …. I don’t even know your name’.
‘Paul. Paul Allotey. I’m Sarah, by the way. Paul, why don’t you leave me here, since this is the last important thing I’m doing today’.
‘Okay. Now Sarah. I was just thinking. You will be here at the cafe for about an hour. By then it will be about twelve thirty. Then, you would be thinking of buying yourself some lunch, to eat here or to take home. So if you would please allow me, I will take you to one of the nicest eating places in town, and after you have sorted that one out, then I can drop you home. Just that one errand, then I won’t bother you again’.
‘You are not bothering me at all. You are being very kind to me. And I just realised you are a mind reader too. The last item on my agenda was lunch’.
‘I’m so glad I appeared at your doorstep, just in time’.
‘Okay. Now Paul, since you say the cafe is a comfortable place, let’s go in together, and you can do your work while I get my application done’.
‘Okay, Sarah. Thanks. Let’s go’.
We got back in the car at eleven forty-five.
‘So where are we going, Paul?’
‘To Royalty restaurant. It’s a twenty minute drive away’.
‘So, do you enjoy your job?’
‘Most certainly. I won’t change it, not even to be President. And am I right to say that you are preparing to enter the university?’
‘That’s my plan. I hope it works’.
‘It will, if you are determined, and disciplined. You look very much like a disciplined person’.
‘Thank you very much’.
We arrived at Royalty in twenty-five minutes, ‘You are joining me for lunch, Paul’.
‘Thanks for the honour, Sarah. But the bill is on me’.
‘Aren’t you taking on too much for one day?’
‘I never do anything that is bigger than me, Sarah’.
Over the next hour and a half, we discussed fashion, local and international politics, and sports, as we ate and relaxed. Finally, he drove me to the shop.
‘I will never forget you, Paul’.
‘I’m glad to have been helpful. But if you don’t mind, I’ll say it again, your husband is extremely lucky. You are really beautiful’.
‘Thanks again. But do you mind if I call you sometime in the future?’
‘Certainly not. Let me write it here. I will not ask for your number, for obvious reasons. But I will be looking forward to hearing from you. And hopefully, I will see you next month, when I call to drop your bill’.
‘Okay Paul. See you then’. What a lovely day, I said to myself as I opened the front door. I closed the shop and got home by seven. I went straight to the bedroom, stood in the mirror and took a good look at myself. ‘You are a very beautiful woman, Sarah. Never forget that’. I will not forget that, again.
Over the next several weeks, Martin and I had very little to do with each other. In the morning he ate his breakfast and after a shabby ‘I’m going’, he left. He came home around eight at the earliest, ate his dinner and, already soaked in beer, went off to sleep.
He spent the greater part of the weekends at the club house with his friends, playing tennis and partying. My mind was focused on furthering my education, so I didn’t complain to him, and didn’t bother to inform my parents about what was happening. I had decided that I would only take action if he lifted his hand against me again. I spent my free time reading all manner of interesting stuff on the internet, and chatting with my sister on WhatsApp.
One evening, he came home at about eight, rushed to the bedroom and rushed out. An envelope, obviously containing money, dropped out of his pocket, and I picked it up and followed him. I was going to call him and give it to him, but I noticed that there was a young woman in the car, so I went back in, counted it and put it in a drawer in the hall. He came back after some ten minutes.
‘Excuse me, I dropped an envelope containing money. You must have seen it’.
‘Yes, I saw it. Actually, I followed you, and was about to call you and hand it over to you when I realised that there was a woman in the car, so I came back in. I counted it. One thousand cedis.
‘Well let me have it. I have to be going’.
‘I will let you have it if you will tell me who the woman in the car is, and why you are going to give her that amount of money’.
‘Listen, if you waste my time, I will teach you a lesson you will never forget. Give me the money now!’
‘Here’s what we will do, Martin. I know you will give money to her anyway, so I will give it to you, if you will withdraw the threat you just issued. But I want you to know that I will be taking some steps from tomorrow. Things are getting out of hand’.
‘Okay, I’m sorry I threatened you. Can you please give me the money’. I handed it over to him, and he ran out’.
The following morning, I waited for him to finish having breakfast, and told him I wanted to have a word with him urgently.
‘You better be quick. You know I’m going to work’.
‘Well, I want to inform you that I will inform my parents, and your parents, about the situation in this house. As I said yesterday, things are getting out of hand. You spend most of your time drinking. You get drunk every evening, and through the weekend. And you are also spending your time and money on a prostitute’.
‘How dare you? One more stupid word from you …’
‘Am I lying, Martin? You have just started life, yet you are behaving like a rich, elderly man who has already seen his children through university, and can afford a life of fun. As I said, I’m going to inform our parents. Maybe your parents can straighten you out before it is too late’.
‘Look, we can talk this evening. It’s nothing like what you are saying’. He walked away, shocked.
That evening, I was expecting to have a meaningful discussion with him, but his mother called early in the evening to offer me some ‘advice’. Her son had called to say that certain developments at home were disturbing him so much that they were beginning to affect his work.
And, ‘as a loving mother to her daughter’, she was advising me to submit to my husband, and support him in prayer, and not ‘drive him from home’. Men would always be men, and she was telling me ‘from experience’ that no matter how much time Martin stayed away from home, he would always come home to me.
She had been a young wife before, so she understood the challenges I was facing. So I could be assured that if I followed her advice, all would be well. And, of course, she didn’t allow me to tell my side of the story.
Martin came home very late, and very drunk. And from the next morning, he carried on as before. With some hesitation, I called my dad and told him all that had gone on.
‘Well, my daughter. I’m not going to say “I told you so”. I was only trying to protect you. So here’s what we’ll do. Continue doing the best you can, and try not to give him any excuse to harm you, but if things continue to deteriorate, I will take you back.
A couple of days later, my cousin Dinah arrived in Accra from Brussels, having completed her medical course. With Martin’s agreement, I went to Koforidua and spent a couple of days. I spent most of the time chatting about her experiences in the US, but we also discussed my relationship with Martin, and she endorsed Dad’s decision to take action if Martin’s behaviour did not change after two weeks Elaine informed Mom and Dad. We endorsed Dad’s decision to take action if there was no change in two weeks.
Dinah returned with me to Takoradi. Her plan was to spend a couple of weeks, and return to Accra to be posted. I called Paul Allotey, and asked if he would meet her for lunch and, if possible, show her some interesting spots. Delighted, he suggested that we meet at Royalty the next day.
I told Martin about it, to remove any possibility of future disagreement over ‘going out with men’.
‘It’s fine with me’, he said, ‘if, of all the people who could show your sister round this town, you chose a borla man. Doesn’t that indicate the kind of person you are?’
‘ First of all, Martin’, I’ve spoken to him a few times, and he comes across as a decent guy, so I think it is rather unfortunate that you are writing him off when you don’t know him’.
By Ekow de Heer
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