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Campaign to confront ignored crisis of sexual abuse launched
INNOVA DDB Ghana, in collaboration with Family Renaissance International (FRI) and 3Music TV, has launched a national campaign aimed at confronting the long-ignored crisis of sexual abuse within families and dismantling the culture of silence that allows it to thrive.
The initiative, dubbed ‘Call Them Out,’ was unveiled on Thursday at the Accra High School as part of activities marking the International Day of the Child, a global observance dedicated to children’s rights and protection.
For decades, many Ghanaian families have prioritised preserving their public image over safeguarding victims, especially when abuse is perpetrated by relatives or trusted family friends. The new campaign seeks to reverse this entrenched norm by encouraging communities to speak up, support survivors and demand accountability.
The Chief Executive Officer of the Ninani Group, Mr Joel Nettey, described familial sexual abuse as a generational issue that has survived through silence. “It’s been with us for a long time; the only problem is we don’t speak about it in Ghana, it’s time for somebody to call them out,” he said.
Rev Mrs Catherine Onwioduokit, Founding President of FRI, said the initiative was timely and necessary. The culture of secrecy, she said, has long enabled abuse to go unchecked. She urged victims not to feel too intimidated to report and that social media has helped to keep the issue in the public eye, signaling a shift from denial to responsibility.
Ms Audrey Quaye, Creative Director at Innova DDB, explained that the campaign goes beyond awareness creation. She explained that the campaign would feature phone-based support systems accessible through a dedicated landing page, downloadable educational resources and a network of counsellors ready to assist victims.
At a panel discussion, participants highlighted the urgent need for public awareness, effective reporting systems and comprehensive support for survivors. The panelist were Dr Delasy Kwami Gbekor of Lucca Health and Twelve in Twelve LBG, Ethel Obeng-Treve, Clinical Psychologist and Executive Director of Fafanto Psych, and Ophelia Awinboma Azure, Co-founder of the Centre for Public Health Development Initiative.
They outlined the manipulative tactics abusers deploy, the trauma survivors endure and the crippling stigma that deters victims from seeking help. They encouraged students to remain vigilant, support peers and serve as advocates for early reporting and accountability.
By Esinam Jemima Kuatsinu
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The Ghana Tourism Development Company Limited (GTD) in collaboration with the Department of Organisation and Human Resource Management, University of Ghana Business School (UGBS) has marked the 2026 World Safety Day Celebration in Accra.
The event held on Tuesday, April 28, 2026 at the Cedi Conference Centre, Legon was under the theme “Good Psychosocial Working Environment: A Pathway to Thriving Workers and Strong Organizations.”
The day is observed globally to promote safe and healthy working conditions and to raise awareness about both physical and psychological risks at the workplace.
The event formed part of efforts by stakeholders to deepen national conversations on workplace safety, particularly the growing concern about psychosocial well being.
In his keynote address, the Minister for Labour, Jobs and Employment, Dr Abdul Rashid Hassan Pelpuo stressed that workers must not be treated as machines but as human beings with dignity, rights and families.
He explained that unsafe work environments marked by fear, harassment, intimidation and excessive pressure reduce productivity and weaken organisations.
He noted that although physical hazards such as faulty equipment and unsafe buildings remain a concern, psychological risks including excessive workload, bullying, job insecurity and toxic communication are equally dangerous and must be addressed.
According to him, psychological hazards are real, measurable and preventable, and should be treated with the same urgency as physical risks.
He maintained that safe and healthy working conditions are not a luxury but a fundamental right that supports productivity and social justice.
Dr Pelpuo further stated that the government remains committed to strengthening occupational safety and health systems, adding that worker wellbeing is a core responsibility of leadership and not a public relations issue.
He urged employers to create environments where dignity is protected, and workers are empowered to speak without fear.
The Dean of University of Ghana Business School, Prof Ernest Y Tweneboah Koduah noted that the school is committed to shaping a better world of work that is equitable, productive and sustainable.
He announced that the school has secured accreditation from the Ghana Tertiary Education Commission to introduce a programme in organisational health and safety.
He explained that gaps in workplace safety in Ghana are linked to weak enforcement, underreporting and limited professional training.
He added that the new programme will equip graduates with the skills to prioritise employee wellbeing as a key organisational responsibility.
Prof Tweneboah Koduah urged organisations to assess psychosocial risks, invest in human resource capacity and create environments where workers can openly discuss mental health concerns.
He emphasised that collaboration between academia and industry is essential to addressing workplace safety challenges.
Delivering remarks on behalf of the Vice Chancellor, the Registrar of the University of Ghana, Emelia Naa Kwantsua Agyei Mensah described the event as historic, noting that it is the first time the university is marking the global observance.
She explained that the focus on psychosocial wellbeing reflects current realities in the world of work.
She stated that employee health, including mental and emotional wellbeing, directly affects productivity, morale and institutional performance.
Mrs Agyei Mensah added that the university is committed to creating a safe and supportive environment for staff and students, beyond minimum legal requirements.
She called on leaders to reflect on the kind of workplaces they create and to prioritise the wellbeing of employees.
CEO of the GTDC, Prof Kobby on his part noted that its participation aligns with its commitment under the Riyadh Declaration, which calls on member states to improve infrastructure and public safety, as well as enhance services, transport, connectivity and accessibility.
He indicated that the company intends to use the platform to highlight Ghana’s readiness to implement the declaration, with a strong focus on worker safety and wellbeing as a foundation for sustainable tourism development.
The event brought together policymakers, academics, industry players and students to discuss strategies for improving workplace safety and promoting healthier work environments across the country.
By: Jacob Aggrey
The Minister for Energy, John Abdulai Jinapor, has praised engineers and technical teams working to restore electricity after a fire at the Akosombo Substation disrupted power supply.
He said this after visiting the facility on Monday night to assess ongoing repair works following the incident, which affected the control room and caused the loss of more than 1,000 megawatts of power to the national grid.
During the visit, he interacted with engineers and technicians who have been working continuously under difficult conditions to restore operations.
He said he was impressed by their dedication, courage, and professionalism despite the challenges.
The minister commended the teams for their resilience and sacrifice, noting that their efforts reflect a strong sense of duty and commitment to national service.
He assured them of the government’s full support as they continue with the restoration work.
He also assured the public that authorities are doing everything possible to restore stable electricity supply as soon as possible.
By: Jacob Aggrey
