Sports
Every word of Carlos Queiroz’s unveiling press conference in Accra
Carlos Queiroz spoke to the press in Accra on Thursday during his official unveiling.
The Black Stars Head Coach addressed the Ghanaian media for the first time since his appointment last week.
He assessed the Black Stars squad and touched on topics including ego, team unity, and giving local players an opportunity in the squad for the 2026 FIFA World Cup.
Read the full transcript below.
On first words
My first words is to express my gratitude. It is an honour and a privilege for me to be here today. I know since I arrived, I start to feel that this is the soul of the black stars. Yesterday I saw and I feel the vibration and I start to realise that the soul of the Black Stars is huge. It is huge.
So that means that our dreams and expectations are also huge. I want to say that after the 8 national games and a couple of important competitions, this is the biggest challenge of all my life. And I am grateful for that.
I am grateful that I can promise again to the group that I will bring 40 years of my knowledge and experience. I am a coach for the differently generations and fortunately without my players I can’t do much. I have a symbolic record of years in the game in terms of international games. And I don’t know what I can say. I feel good about it. So, I trust and I believe that the support of my staff and the support of the board, the support of my players, the support of the friends and the fans, the special supporters, all together, with creation and with a lot of ambition, I believe and I trust that we can bring success. In a simple way, I can say to you, I am still ready.
On structure, discipline and control missing in current team
You know you mentioned something that is correct. We are running against the wind. We are running against time. But, as I said, in my experience and my expertise, and the support of the staff and especially the work of the staff, they are the most important people among all of us, especially our players. I’m very much confident that we can do it. Of course, this demands a lot of hard work, but in life, that was always my approach. You only have five choices. One, you can choose the easier way. If you choose the easier way, you cannot succeed in football. Or you can choose a way as we do now, what we did before. Seven days with the staff, observations, we used many moments in the report to assess where we stand in this moment. We cannot lie to ourselves.
On responsibility of the staff
Now it’s up to us to implement the programme to prepare our players for this event. So, I’m very much confident. Yes, sir, you are right. Because not only I trust myself and my staff but watching the group of players that have been there for hours, I am sure and I am confident and I believe that we can assemble a good team, a great team to perform on the pitch. Not always. And you also must have a little bit of imagination.
Not always a group of special talent players that can be on the pitch as a great team. This is exactly why I am very much confident because my goal and my target from today on, is to make our players understand that if we play together, we should be able to achieve great things as a team one day. Thank you very much.
On being a defensive oriented or attacking coach
My personal experience in the national team is not that thin, more than football or chess or basketball. The language that I know for myself, and this is what I’m sure the international team expects from me, it is the winning language. I am a winning coach. When you don’t have the ball, you have to fight for it.
You have to sacrifice; you have to sweat on the pitch to recover the ball as fast as possible in order to have more chances to build up opportunities and so on. So, after 43 years in the game, if you ask me things about how to win a game, I can probably tell you a couple of things. If I’m defensive or attacking, I leave these things for you because you are the best. With my players, I only know one thing, and it is, if we have the ball, we have to attack, If we don’t have the ball, we have to fight for it. That’s the rule of the game. Because, at the end, at the end, we win together.
On Ghana’s job being the most challenging in career
Yes, I said that this is the biggest challenge of my life. There are a lot of incremental things that I could talk about. First, to play for a tournament with a fantastic reputation and a prestigious role, it is always an honour. And, as you can see the responsibility is huge. Because all these people, they expect to win the game and enjoy and share the happiness of everyone. But it is the biggest challenge in the game because it is the next game. It is the next round game. With all the other games that I have played before, all my team, the first squad, we have already won, we have already won so I am not worried about that. For me, this is the biggest challenge because I must win the next game and because I enjoy the tournament. So that’s why it is the biggest challenge for me.
On readiness to stay beyond four-month contract
If I have to stay here for the rest of my life I will not leave.
On things that need to improve
What I have to do now is to make an honest and accurate assessment of every step in terms of the qualities of the players that we have. We have to know every step. We know exactly what we need for the next couple of sessions and the next game. And based on the conclusions that were made, the second part is to make the right decisions in the right way.
And there is a difference that exists in the game. We have to be sure that we bring the right players to do the right thing. There is a difference in football, in coaching, between a good decision and the right decision. The only thing now that needs to happen is to study and analyse everything that is related to the past in order to improve the legacy of the biggest club of all time.
They come out, they wear it up, and we are proud of them, and we want to be sure that they make all the fans proud of them.
On target
What I can tell you is that from day one to the last day, we want to make it. Our goal, our target at this moment is to be ready to start the first day and get to the concert against Panama. That’s the first step of our journey in Europe.
On the energy players transform since he took over
Honestly, I have been in contact with the players, with the coaches, with the players in the team. I am not really sure about the feelings that they have about the position that we are in. We train every day to win. We train every day to be strong and win for the country and for the people. And I have a strong belief. I have a strong belief in my experience. A group of my technical team will operate locally and there is a group of members of the staff that will also operate abroad. And here, we want to try to gather all the information and make the final decision.
On creating a winning atmosphere
It is my belief, and this is what I believe in all national teams that I work with, Portugal, South Africa, Egypt, Qatar, the duty of a national team coach is to have their hands in the present and their eyes in the future. So, I want to say it is the duty of a national team programme. It is not only to manage my way to get the best results in the present, but also to create a heritage, a dynasty, a dynasty of players that after the World Cup in the United States, we know which generation will come in 2028, 2030, 2032. At this moment, I have to put 99.9% of my attention to the results and success of the World Cup. I wish God will give me the blessing to write the best results for the better in the present. And therefore, if it happens as I expect, I will be very happy and glad to give my contribution to the state and explain how I believe one national team must guarantee its legacy and its progress. I think that this country, as every country you already know in the world, has a huge, enormous potential. This is a country of footballers.
Ghana is a country of footballers. I believe that the day Ghana will be able to manage the present and the future in this way like I said, this country will not only be a country of footballers, but it will also be a country of champions.
On local players
First of all, nobody owns the national team. That’s the point that must be clear. Nobody owns the national team. But the players, they dream to represent the country. It is our job to give them a fair and right position. That’s why in this short period of time, I started with the federation, was organising local players because I didn’t want to go to the finals of the national team without having the opportunity to see them, to deal with them and analyse them. So, again, I thought it is to be sure that the ones that represent us are the ones that they really deserve to be there. For me, the national team, it is a heart without equals, without God. Inside the heart can only be the players that deserve to be there. And the moment you open the door and you ask for people to come in and help, that’s why they do have the people that they deserve to be. So, this is the way that I do it.
Of course, we know that the international footballers, a lot of them. And it is also my responsibility to make sure that the players that I select are the people with the right spirit.
GFA COMMUNICATIONS
The national U-17 female team, the Black Maidens, have arrived in Rabat from their pre-camp base in Casablanca to begin their campaign at the 2026 FIFA U-17 Women’s World Cup.
The team will open their Group C fixtures against Norway on Sunday, October 18, at the Mohammed VI Football Complex. They will then face Brazil on Thursday, October 22, before wrapping up the group stage against Canada on Saturday, October 24.
During their two-week training camp in Casablanca, the technical team tested the squad’s readiness with two international friendlies against China and Kenya.
The Black Maidens are returning to the global showpiece after missing the last edition, aiming to build on a proud record that includes a bronze medal in 2012 and three quarter-final appearances.
The team is expected to hold its first training session in Rabat on Wednesday as it puts finishing touches to preparations for the opener against Norway.
By Edem Mensah-Tsotorme
IN modern football, the final whistle doesn’t signal the end of the show; it signals the intermission.
The Top five European Leagues (Premier League, La Liga, Bundesliga, Serie A, and Ligue 1) have mastered a brutal truth of the digital age: you don’t just sell the match; you sell the marathon.
By weaponising transfer window tension, season reviews, and microscopic highlight reels, they’ve turned 90 minutes of sport into a 24/7/365 content vortex.
Meanwhile, back home, the Ghana Premier League (GPL) is haemorrhaging relevance not because the talent isn’t there but because the storytelling is dead.
The Football Association’s apathy is only rivalled by its hypocrisy.
The European Blueprint: Selling the ‘Appetite’
Why do fans tune into a random mid-table La Liga clash on a Friday night? Because they’ve been primed. Across the summer, broadcasters and clubs drip-feed ‘transfer sagas’ like high-stakes soap operas.
Will the star leave? Who is the mystery medical? This tension creates a parasocial investment that transcends the pitch.
Paired with this are season-review documentaries and hyper-curated game highlights tailored for TikTok, Instagram, and YouTube. These aren’t just goal clips; they are tactical breakdowns, sideline theatrics, and VAR controversies packaged into digestible and emotional bites.
This strategy has inflated broadcasting rights to astronomical sums (the Premier League’s recent domestic deal hit £6.7 billion).
They know that if you feed the audience year-round, they will binge-watch when it matters.
The GPL Vacuum: No Sponsor, No Story
Now, overlay this blueprint onto the Ghana Premier League. It is a stark, barren contrast.
The league is poorly run, lacking a headline sponsor to give it financial muscle or marketing prestige. Without that corporate backing, the media machine grinds to a halt.
The transfer market, which should be the peak of offseason intrigue, is a ghost town. We hear about signings, but the transfer fee is universally undisclosed.” We only get the contract length.
This kills the narrative. In Europe, a €100 million move generates weeks of debate; in Ghana, a move generates a one-line social media post, devoid of gravity. Fans cannot gauge ambition, nor can they measure a club’s financial muscle.
Most damningly, there are no reviews from the broadcasting rights holders. No glossy season-compilation DVDs. No weekly magazine shows dissecting past campaigns to build hype for the next.
The Broadcasting Right Holders (BRHs) treat the GPL as an obligation to air live, not as an IP to monetize through content. The league goes dormant the moment the trophy is lifted.
And the FA? They seem unconcerned. There is no strategic blue • A scene from the Ghana Premier League print to pump these ‘stuffs’ into the digital ecosystem. They treat the league’s media output like an afterthought, ignoring that a lack of online noise equals a lack of bums on seats.
The Black Stars Paradox: The Hypocrisy of Production
Here is the crushing irony that exposes the FA’s priorities. When the Black Stars assemble for a World Cup qualifier or an AFCON match, the narrative flips overnight.
Suddenly, the budget for proper camera operators and videographers appears from thin air. We get cinematic drone shots, multi-angle slow-motion replays, tunnel cams, and emotional post-match interviews.
Every moment, every tackle, every save, every passionate fan in the stands is captured in vivid, broadcast-ready quality. The national team gets the full ‘European treatment.’
This reveals a devastating double standard. The FA treats the Black Stars as the sole marketable asset, forgetting that the GPL is the engine room that produces these stars.
By diverting all production value to the national team while starving the domestic league of visual prestige, they are cannibalizing their own foundation.
The Verdict
You cannot build a football culture on national team fixtures alone.
Europe thrives because they understand that content is the currency of fandom.
Until the Ghana FA secures a headline sponsor, enforces transparent transfer disclosures (to fuel debate), and mandates that broadcasting partners produce engaging season reviews and highlight packages, the GPL will remain a hidden gem rather than a sparkling crown.
The players are there. The passion is there. But if the FA continues to save its best camera angles for the Black Stars while leaving the Premier League in the dark, they aren’t just failing the clubs; they are starving the very appetite they desperately need to feed
By Leslie Agyemang
