AWARD-WINNING television personality Abena Kyei Boakye has been unveiled as the new brand ambassador for Glow Washing Powder, a Ghanaian-owned detergent brand.

The unveiling ceremony was held at the ESP Hotel in Labone, Accra, on Thursday evening.

Madam Sweetie Acquah, speaking at the ceremony on behalf of the Chief Executive Officer (CEO) of Glow Soaps & Detergents, Nana Akua Darkowaa, also known as Faustina Darko, said the company was committed to providing effective and affordable cleaning products while building a strong Ghanaian brand.

She said Abena’s appointment would help increase awareness of Glow Washing Powder and bring the product closer to consumers across the country.

She added that the company had been expanding its distribution network through retailers, direct sales and market activations.

In her acceptance remarks, Abena Kyei Boakye expressed excitement about the partnership.

“It is a pleasure to be here with you this evening. Indeed, today is more than an unveiling for me. It is the beginning of a beautiful partnership with a brand that understands something very important: when you look good, feel good and live clean, you glow differently,” she said.

She added that “for me, Glow is not just about washing clothes. It is about freshness, confidence and that beautiful feeling you get when your clothes are clean, bright and ready for the world.”

“Whether you are washing for yourself, your children or the whole family, remember one thing: Wash with Glow. Wear your confidence. And let yourself glow!” she said.

The ceremony was emceed by Joy Prime presenter Kpekpo Maxwell Justice (KMJ) and featured a comedy performance by Comedian Hogan.

In attendance were Kofi Okyere Darko, Director of Diaspora Affairs at the Office of the President, who congratulated both parties on the partnership, musician Nacee, Counsellor George Lutterodt, Ghana’s Most Beautiful star Belinda Fosua Amoah, and other personalities from the media and entertainment industry.

Abena Kyei Boakye’s appointment forms part of Glow’s strategy to increase visibility for its washing powder and expand its reach among Ghanaian consumers.

Glow Washing Powder is a laundry solution designed to remove stubborn stains without prolonged soaking or excessive scrubbing. It is described as tough on dirt yet gentle on clothes, making it suitable for everyday wear, workwear and school uniforms.

By Edem Mensah-Tsotorme

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AWARD-WINNING highlife musician and songwriter Kofi Kinaata has called on the management of MobileMoney Fintech Ltd (MMFL) at the company’s head office in Accra as preparations for the 2026 edition of the Made in Taadi concert gather momentum.

The visit formed part of stakeholder engagements between MMFL and key players in Ghana’s creative industry, with discussions focusing on the growing relationship between music, technology and financial inclusion.

Receiving the musician, the Chief Executive Officer (CEO) of MMFL, Mr Shaibu Haruna, described Kofi Kinaata as a credible brand whose influence and connection with the Ghanaian public complemented the company’s efforts to promote financial inclusion.

“We are proud to have you here, and for me, the association with you is very credible,” he said.

Mr Haruna explained that although MMFL operated primarily as a technology company, its broader objective was to use technology to expand access to financial services and promote economic empowerment among Ghanaians.

He noted that effective communication remained essential to ensuring that people understood and adopted the company’s various financial products and services.

According to Mr Haruna, the partnership with Kofi Kinaata was therefore mutually beneficial and could contribute to efforts aimed at improving the financial well-being of Ghanaians.

He also commended the ‘Susuka’ hitmaker for using his music to address social issues and said he looked forward to attending the Made in Taadi concert in December.

Kofi Kinaata expressed appreciation to the management of MMFL for the warm reception and continued support for his brand and projects.

He said the relationship went beyond commercial interests, stressing that it provided an opportunity for both parties to contribute to society through financial literacy and community engagement.

“It’s an honour for me. What excites me is that we are not just doing payments; we are making an impact. The people are willing to listen, and they believe in us,” Kinaata said.

He pledged to use his influence and music to promote financial responsibility, digital literacy and economic empowerment among Ghanaians.

The Made in Taadi concert, held annually in Takoradi, has become one of the major events on Ghana’s entertainment calendar, attracting thousands of music lovers to the Western Regional capital.

The event provides a platform for celebrating Ghanaian music, culture and heritage while bringing together artistes, businesses and fans.

By Linda Abrefi Wadie

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