Entertainment
Glow Washing Powder unveils Abena Kyei Boakye as brand ambassador
AWARD-WINNING television personality Abena Kyei Boakye has been unveiled as the new brand ambassador for Glow Washing Powder, a Ghanaian-owned detergent brand.
The unveiling ceremony was held at the ESP Hotel in Labone, Accra, on Thursday evening.
Madam Sweetie Acquah, speaking at the ceremony on behalf of the Chief Executive Officer (CEO) of Glow Soaps & Detergents, Nana Akua Darkowaa, also known as Faustina Darko, said the company was committed to providing effective and affordable cleaning products while building a strong Ghanaian brand.
She said Abena’s appointment would help increase awareness of Glow Washing Powder and bring the product closer to consumers across the country.
She added that the company had been expanding its distribution network through retailers, direct sales and market activations.
In her acceptance remarks, Abena Kyei Boakye expressed excitement about the partnership.
“It is a pleasure to be here with you this evening. Indeed, today is more than an unveiling for me. It is the beginning of a beautiful partnership with a brand that understands something very important: when you look good, feel good and live clean, you glow differently,” she said.
She added that “for me, Glow is not just about washing clothes. It is about freshness, confidence and that beautiful feeling you get when your clothes are clean, bright and ready for the world.”
“Whether you are washing for yourself, your children or the whole family, remember one thing: Wash with Glow. Wear your confidence. And let yourself glow!” she said.
The ceremony was emceed by Joy Prime presenter Kpekpo Maxwell Justice (KMJ) and featured a comedy performance by Comedian Hogan.
In attendance were Kofi Okyere Darko, Director of Diaspora Affairs at the Office of the President, who congratulated both parties on the partnership, musician Nacee, Counsellor George Lutterodt, Ghana’s Most Beautiful star Belinda Fosua Amoah, and other personalities from the media and entertainment industry.
Abena Kyei Boakye’s appointment forms part of Glow’s strategy to increase visibility for its washing powder and expand its reach among Ghanaian consumers.
Glow Washing Powder is a laundry solution designed to remove stubborn stains without prolonged soaking or excessive scrubbing. It is described as tough on dirt yet gentle on clothes, making it suitable for everyday wear, workwear and school uniforms.
By Edem Mensah-Tsotorme
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GHANAIAN gospel heavyweight, Empress Gifty, has released a spirit-filled song titled “Sunsum Ndwom.”
The song, which is already making waves shortly after its release, is delivered in three parts, each carrying a powerful message.
The first part reflects on the mystery of Prophet Elijah, where people wondered who he was after he prayed and called down fire from heaven.
The second part centres on salvation, urging believers not to celebrate only power and miracles, but to celebrate the fact that their names are written in the Book of Life, because that is what lasts forever.
The third part celebrates the beauty of God’s healing power, a song originally composed by her late mother.
The gospel star is urging Ghanaians to stream the song on all platforms and encounter its powerful lyrics.
She also stressed the need to preserve Ghana’s traditional gospel sound, expressing hope that the new generation will embrace their heritage.
Empress Gifty further expressed appreciation to all stakeholders in the industry who have supported her career over the years.
By Edem Mensah-Tsotorme
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GHANAIAN media personality, Joyce Akumaa Dongotey-Padi, affectionately called Akumaa, has marked the 18th anniversary of her Mama Zimbi Foundation (MZF).
The event was held at the Broken Yoke Ministry International at Klagon in Accra.
Thousands of widows who benefited were taken through health education for good living, business enhancement, women empowerment and legal education, among others.
In addition, they were given water, cloth, rice, noodles, oil, Noko Fine Washing Powder and other toiletries.
Mrs Dongotey-Padi noted that there is land earmarked for vocational training and gari processing for those who are unemployed and would want to make ends meet.
Against that backdrop, she expressed appreciation to gospel musician Empress Gifty for supporting her with her Noko Fine Washing Powder and Verna Mineral Water.
According to her, it went a long way to put smiles on the faces of the widows.
Akumaa Mama Zimbi further said that if she looks back on how the journey started 18 years ago, she feels fulfilled in impacting thousands of lives.
According to her, this motivates her to do even more to put smiles on the faces of people.
The Mama Zimbi Foundation is an NGO committed to motivating, empowering and supporting widows and their children, as well as educating adolescents on their sexual and reproductive health.
By Edem Mensah-Tsotorme
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You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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