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Stitching Technical, Vocational skills to greatness …The inspiring story of Mrs Joyce Neenekwor Pechi-Anim

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For many years, Technical and Vocational Education and Training (TVET) was perceived as an option for people who were not academically inclined.
However, as society evolves, vocational skills have become an important driver of economic growth, creating jobs and empowering people to build successful enterprises.
One woman demonstrating the power of vocational skills is Mrs Joyce Neenekwor Pechi-Anim, Founder and Chief Executive Officer of Joycelyn Fit Fashion, Cake and Décor, popularly known as JFit, in Koforidua.
With more than 26 years’ experience in fashion design, cake artistry, catering, event decoration, planning and vocational training, Mrs Pechi-Anim has built a thriving enterprise serving government institutions, corporate organisations and individuals across the Eastern Region and beyond.

Her journey began at age 18 after she completed her training at St Annie’s Vocational Institute at Nuaso.
Encouraged by Mr Alfred Yaw Kissi, then Eastern Regional Secretary of the Ghana National Tailors and Dressmakers Association (GNTDA), she moved to Koforidua at age 21 to pursue her dream.
But success did not come wrapped in a ribbon.
She first operated from the porch of her rented apartment at Koforidua-Ada. As customers increased, she began searching for a shop. A grateful client promised to provide one but Joyce had to wait and repeatedly follow up for seven months before the promise was fulfilled.
The shop she eventually received was small, but her ambition was not.
She continued sewing, took on apprentices and built a reputation for creativity, discipline and, above all, keeping her word.
“If I tell you to come for your dress at 7 a.m. on Thursday, I mean it. By the time clients come, it is ready,” she told The Spectator in an interview.
That simple principle of punctuality became one of the hallmarks of her business.
Her passion for empowering others also grew.
Through her vocational school, Mrs Pechi-Anim has trained more than 300 apprentices, about 100 of whom are now established in fashion, hospitality and the creative industries in Koforidua, Accra, Nkawkaw, Krobo Odumase and beyond.
Never content to remain in one lane, she ventured into cake artistry in 2016, enrolling at Flora Cakes and Décor for nine months. She later expanded into event decoration, planning and catering.
She later pursued other vocational courses in Ghana and Lagos.
Her portfolio included major assignments such as the decoration of the late Dr Omane Boamah’s one-week celebration in Koforidua, Eastern Expo 2026 and the Eastern Regional Hospital’s centenary celebration.
Her work has earned her more than 30 awards and certificates of honour, including Outstanding Woman CEO of the Year, 2025, presented to her by the Ghana Art Choice and Business Industry in June 2026,
Beyond business, Mrs Pechi-Anim has held leadership positions, including National Vocational Training Institute (NVTI) Examiner, Secretary for the Ghana National Tailors and Dressmakers Association (GNTDA) from 2000 to 2010, and currently, Treasurer. She is also a Council Member of the Ghana National Chamber of Commerce and Industry.
She attributed her success to discipline, hard work, creativity and excellent customer service, while encouraging young people to acquire skills and use social media to market their talents.
Yet, behind the accolades was a woman who knows the difficult side of entrepreneurship.
She recalled apprentices stealing work materials, customers refusing to pay outstanding balances after events and others attempting to damage her reputation by portraying her services as too expensive.
Through all these challenges, she said discipline, hard work, integrity and excellent customer service have kept her moving.
For Mrs Pechi-Anim, vocational education is no longer a second choice.
“I have nurses and other salaried workers coming to learn skills to build careers and support themselves financially,” she said.
She revealed that she has a dream to build a much bigger vocational school, where she would train young children from age three upwards to enable them acquire vocational skills at a tender age.
She believes that would help them to use the skill to support themselves financially throughout their lives to supplement their academic goals.
She, therefore urged parents to support children who show interest in vocational training rather than forcing them into careers they do not enjoy.
She also advised young people to acquire a skill and use technology to their advantage.
In an era dominated by social media, she encouraged the youth to showcase their work online instead of using the platforms solely for entertainment.
She revealed that she used social media to market JFit and has embraced Artificial Intelligence (AI) tools to improve her work.
Married to Mr Richard Pechi-Anim since 2009 and a mother of three, Mrs Pechi-Anim believed her story demonstrated that success can be stitched together, one skill, one client and one determined step at a time.
She called on the government to create platforms for successful people in the TVET sector to share their stories and inspire others.
For her, the sewing machine that once sat on a humble porch has become more than a tool. It has been an instrument of enterprise, empowerment and hope.
From Ama Tekyiwaa Ampadu Agyeman, Koforidua
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Seeing beyond sight … Ayisha Ibrahim’s journey

There is something disarming about watching Madam Ayisha Ibrahim move around her home in Wa.
She walks confidently through the hallway, pauses to point out something and continues the conversation with the ease of someone familiar with every corner of her surroundings.
There is no drama in her movements and no attempt to make her blindness the centre of attention.
Her home is also the site of Sky Limit Preparatory School, the private school she established in 2014 and continues to manage even after retirement.
For a woman who lost her sight as a young girl, the ordinary business of moving through life has long been accompanied by a determination to remain independent, productive and useful.
“I am a proud, visually impaired woman,” she declares.
It is a simple statement that captures much about Ayisha Ibrahim Jinsung. She does not deny her blindness. What she rejects is the idea that it should define her.
Born in Wa on November 25, 1964, Ayisha was not born blind. As a child, she attended a regular public school and was considered a bright pupil. Her academic performance was strong enough for her to skip classes, moving from Primary One to Primary Three and later from Primary Four to Primary Six.
But problems with her left eye had already begun.
At the time, specialist medical care was not readily available. The condition, locally described as “nimbi bulli”, was later understood to have been cataract. Despite treatment, her sight continued to deteriorate.
After completing Middle Form Four in 1976, she moved to Tamale to stay with an uncle. While attending a vocational school, her condition worsened. Even threading a needle had become difficult.
She was eventually admitted to hospital, where she spent about seven months. Doctors later concluded that she would become blind.
For the young Ayisha, it was a painful turning point. But a social welfare officer encouraged her to continue her education, advice she decided to take.
In 1978, arrangements were made for her to attend a school for the blind to learn Braille. Her parents initially resisted, but by early 1979, they allowed her to go.
That decision changed the course of her life.
After learning Braille for a year, Ayisha proceeded to secondary education and later entered teacher training. She became a teacher and continued studying while working.
She eventually obtained a diploma and degree from the University of Education, Winneba, and later completed a master’s degree in Educational Administration and Management in 2009.
Her career progressed from teaching to management. In 2018, she applied for a directorship position in the Ghana Education Service, passed the selection process and became a Deputy Regional Director before being appointed District Director of Education for Wa East in 2019. She retired on November 25, 2024.
But one of the most difficult moments in her career came in 2013, when she applied to head the School for the Blind where she was teaching.
Although she qualified and received an appointment letter, she says she was later told that, because she was a Muslim, she could not head the Methodist School for the Blind. The position eventually went to another person.
“I wasn’t happy,” she recalls.
Some advised her to leave or take the matter to court. She chose to stay.
“I was there because of the children,” she explains. “And the place wasn’t mine.”
She continued working and supporting the students, many of whom had become attached to her through a reading club she established.
The club, inspired by an International Readers Association conference she attended in Uganda, encouraged children to read twice a week. Since many books were in print rather than Braille, she enlisted sighted teachers to read to the students.
With support from KPMG and the Ghana Blind Union, the initiative expanded, and one of the students eventually wrote a book.
For Ayisha, reading was a way of widening the children’s world.
Her commitment to children was matched by her advocacy for persons with disabilities.
In 2000, she became involved with Action on Disability and Development and helped establish a radio programme on disability issues. At the time, she recalls, public understanding of disability was limited, and persons with disabilities often faced insensitive attitudes.
She later rose through the leadership of the Ghana Blind Union, serving as regional secretary, coordinator of the women’s wing, national honorary treasurer and vice president before becoming national president in 2014-the first blind woman to hold the position. She served until 2022.
Among the milestones she cherishes are becoming the first blind person she knows of to serve as a district director of education and the first blind woman she knows of to obtain a degree from the School for the Blind.
Yet, beyond the titles, Ayisha remembers the people who helped her along the way.
She speaks fondly of her late sister, a teacher who supported her education, and her father, who treated his children equally and encouraged her schooling.
Marriage came later in life. After turning down several proposals because she was not ready to settle simply because someone was interested, Ayisha eventually married at 50.
She has no biological children and believes she may have entered menopause before marriage. But she does not describe her life by what she lacks.
Many of the blind students she taught call her “mother”. Her husband’s children also call her mother, and she treasures the relationship they share.
Today, retirement has not slowed Ayisha down.
She established Sky Limit Preparatory School in 2014, and the school has grown from a creche to junior high school. She proudly recalls two sets of pupils achieving 100 per cent results in their final examinations.
Now she hopes to add more classrooms and eventually develop the school into a boarding or secondary school.
“It is a risk,” she says. “I could have started it and failed. But I risked and God supported me. And I’m going to risk again.”
Ayisha cooks, cleans, washes, reads and enjoys drama and country music, including songs by Dolly Parton. She describes herself as sociable and patient.
To her, blindness does not take away ordinary human experiences, ambitions or dignity.
From Naziru Alhassan, Wa
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Entertainment
Dierre Doors names King Promise as Brand Ambassador for Ghana campaign

Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.
The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.



“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.
Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.
The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.







