The new Editor of The Spectator, Mr Emmanuel Amponsah, says he will adopt an enterprising editorial culture to make it possible for the newspaper to appropriately inform, educate, entertain and inspire readers, so as to attract wider readership to rake in more revenue.

“The return to profitability to cope with the changing trends in the media landscape means The Spectator will be using creative and innovative approach to enhance consumer satisfaction experience, and loyalty,” he said.

Mr Amponsah was speaking on Monday in an interaction with the Editorial staff of this paper in Accra about what he plans to do to turn around the fortunes of the weekly newspaper.

He said in view of the thirst of people for quality news, and also their desire for exclusive stories, “there is the need to fill this vacuum in the newspaper to catch the eye of readers.”

The Editor said an aspect of life that was of great interest to readers, which The Spectator was going to aggressively pursue, was social-related matters in their various dimensions.

Amongst others, Mr Amponsah said the weekly newspaper would focus in-depth on the performance of various business entities in the country to catch the eye of readers.

“Dealing with business issues as well as highly social and human-interest stories will make The Spectator stand the chance of capturing the attention of a substantial number of readers and help rake in more revenue,” he said.

Mr Amponsah said that he intended making The Spectator venture big into digital/online media with in-depth analyses of credible news to capture more consumers, particularly the youth, who have acquired high taste for online news.

He noted that introducing attractive products and services would be of great interest to vendors, readers and other stakeholders, adding that, “with the needed support and cooperation from all of us, the sky will be the limit.”

Until his appointment, Mr Amponsah, who is a Ghana Institute of Journalism (GIJ) graduate with more than 32 years experience in journalism, was the Deputy Editor of the Ghanaian Times, the flagship newspaper of the New Times Corporation (NTC).

Before assuming the role of Deputy Editor three years ago, Mr Amponsah was the Business Editor of the Ghanaian Times, where his job responsibilities involved selecting and analysing business and finance news for publication in the Ghanaian Times.

Prior to that, he was in charge of the Sports Desk of the Ghanaian Times and doubled as a columnist (The Watchdog) for the erstwhile Evening News.

A product of GIJ and Saint Thomas Aquinas Secondary School, both in Accra, Mr Amponsah’s areas of interest include sports, business/finance and environment.

He has attended a number of national and international conferences and tournaments, and written extensively on global and local events bordering on various fields of human endeavour.

The Board of the New Times Corporation (NTC) appointed him the new Editor of The Spectator, the weekly newspaper of the NTC on Monday, November 2, 2020.

He took over from Mrs Tina Aforo, who retired from the company in August, 2018.

By Edem Mensah-Tsotorme