News
Women encouraged to gain technical knowledge in media work
The Creative Director and Founder of Cedar Femme (CeFem) Media, Regina Odigie-Olatayo, has urged women in the media to gain technical knowledge in the field.
She said women who acquire technical knowledge within the media landscape have the opportunity of securing better jobs while embarking on entrepreneurial ventures in the media industry.
She said this at the maiden edition of the (CeFeM) Media Skills for HER Initiative held in Accra last week Friday.
The programme is a free training workshop aimed at empowering young women in Africa with essential media production skills.
The programme is focused on addressing the gender gap in Africa’s media industry by providing hands-on training in smartphone media production, filmmaking, digital marketing, video production, photography, lighting, sound production, business of media, communication, and drone piloting.
It is also designed to foster digital literacy, economic independence, and gender equality through practical experience.
Ms Odigie-Olatayo identified a significant gap in operational media skills among women, saying many women were unaware of the opportunities available behind the scenes.
She stated that her own challenges in media production motivated her to create this initiative to empower more women to venture into operational media roles.
“The Media Skills for HER Initiative is not just a workshop but a movement to open women’s minds to the vast opportunities in media.
“Women have long been relegated to limited roles in front of the camera, but this initiative aims to change that by highlighting the numerous possibilities behind the camera,” Mrs Odigie-Olatayo added.
Ms Odigie-Olatayo stated that these skills could lead to economic independence and entrepreneurial ventures, enabling women to produce their own content, create films, and build media businesses.
Touching on the programme, Ms Odigie-Olatayo said the comprehensive curriculum ensures participants gain confidence and competence to enter and excel in the media industry.
She said due to the success of the workshop, it would be held bi-monthly, in an attempt to reach more young women across the country and other African countries, saying the programme had attracted participants from beyond Ghana.
“The workshop’s success has prompted plans to hold it bimonthly, expanding its reach to more young women across Ghana and other African countries because it also attracted participants from beyond Ghana, making it a Pan-African event,” she said.
Ms Odigie-Olatayo therefore called for support from individuals and corporate organisations to sustain and expand the programme.
By Raissa Sambou
The Ghana Tourism Development Company, GTDC, under the leadership of Prof.Kobby Mensah has launched GTDC Campus Tourism Office at the University of Ghana.
The initiative aims to promote educational and domestic tourism by providing structured campus tour experiences showcasing key heritage sites, including the Archaeology Museum and the School of Performing Arts.
It will also offer students their first travel experience across the continent and inculcate in them love to visit Ghana’s heritage sites.
Addressing the gathering at the launch yesterday, the Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, described tourism as a vehicle for education and heritage preservation, stressing that the sector must inspire citizens to value and protect national culture for future generations.
The minister highlighted tourism’s connection to disciplines such as history, the arts, economics and environmental science.
The minister further noted that the private sector is the engine of tourism economy, adding that the engines require fuel, which is talents.” by investing in these young people today, you are securing the quality, the innovation and competitiveness of our own industry for tomorrow.
She added that the establishment of the office represents a deliberate investment in the intellectual capital of the country.
The GTDC boss, Prof.Kobby Mensah, said,”at GTDC, we believe that if our tourism has to be sustainable, we have to promote domestic tourism and a very big part of it is getting students to appreciate tourism and helping them to organise tours.”
He added that the University of Ghana itself is a huge heritage site which must be explored.
Prof.Kobby Mensah noted that the initiative, which is one of many to be established across the country, is a joint partnership between GTDC and University of Ghana.
The Vice Chancellor of the University, Prof.Nana Aba Appiah Amfo, said the University is a custodian of heritage which goes beyond the structures and welcomed the establishment of the first Campus Tourism Office.
She was optimistic that the office would be put to good use to achieve the intended purpose.
The launch brought together Stakeholders reaffirming their commitment to nurturing future tourism and hospitality professionals.
By Edem Mensah-Tsotorme
Ghana has officially accepted an invitation to serve as Guest Country at Burkina Faso’s 22nd National Culture Week in Bobo-Dioulasso from April 22 to May 2, 2026.
The invitation was extended by Burkina Faso’s Minister of Communication, Culture, Arts and Tourism, Gilbert Noël Ouédraogo, accompanied by the Ambassador of Burkina Faso to Ghana, H.E. David Kabré.
Receiving the delegation, Abla Dzifa Gomashie reaffirmed Ghana’s commitment to deepening cultural diplomacy and strengthening historic ties between the two nations.
She noted that the festival will create opportunities for young creatives, expand exhibition platforms and promote commercial exchange within the creative sector.
The event will feature cultural performances, a community village and gastronomy fair, an arts market, literary engagements, and a craft and trade fair.
Ghana’s participation is expected to further strengthen bilateral relations between John Dramani Mahama and Ibrahim Traoré, while fostering collaboration within the creative ecosystems of both countries.
