Entertainment
Twitter partners Afrochella 2021
Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
Organiser of Ghana Music Awards (GMA)-USA has honoured Founder of Reign House Chapel, Prophet Eric Boahen Uche, for his enormous support to the music industry.
GMA-USA, led by the Chief Executive Officer, Mr Denise Boafo, affectionately called Don, made the presentation on Sunday, October 12, at the Chapel.
Presenting the citation, Mr Boafo said Prophet Eric Boahen has been a support system for various sections of Ghana’s music ecosystem.
This, he said, has gone a long way to keep many gospel artistes in business regardless of challenges confronting the industry.
“This is in recognition of your remarkable contribution to the gospel music industry in Ghana and beyond,” he said.
He revealed that the Man of God substantially supported this year’s GMA-USA, a gesture which cannot be kept under the rug.
On his part, Prophet Eric Boahen expressed his appreciation to the organisers for the gesture.
According to him, the gesture was a motivation to him and others to continously support the cause of GMA-USA.
He charged the organisers to work assiduously to promote Ghana Music in the diaspora.
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Renowned Ghanaian music heavyweight, Empress Gifty, has dedicated her seven awards won in 2025 to President John Dramani Mahama.
The musician and her management, led by Edem Mensah-Tsotorme, together with her husband, Mr Hopeson Adorye, called on the President at the Jubilee House on Thursday, October 9, 2025.
Empress Gifty, in her remarks, said the visit was to officially congratulate the President, who has been a father figure for her for many years, and also update him on successes chalked in her career.
She thanked the President for his guidance over the years and promised to even do better in the years ahead, as she prepares to release her new song for the year.
The gospel musician also appealed to President Mahama to consider building a large seating auditorium for the creative arts industry.
She appealed to the President for a 10,000 to 30,000 large seating auditorium to improve the fortunes of the creative sector when it comes to events in the country.
This, she said, would go a long way to help the sector flourish and position the country for other international events in the future.
Additionally, she urged the President to ensure the creative sector gets substantial allocation in the next budget.
The President, on his part, thanked Empress Gifty, who he calls his daughter, and the team for the visit, expressing how proud he was of her growth.
Again, he charged her to continuously work even harder for more laurels.
President Mahama pledged his commitment to the growth of the creative arts industry, adding that with regard to a large seating auditorium for the space, he has received some designs and suggestions for a convention centre which are under consideration.
According to him, once suggestions were approved and issues of funding are addressed, this would serve a multipurpose function and host many activities throughout the year.
The President further pledged his unflinching support for the creative arts sector and assured of budgetary support in the years ahead.
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