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Spotify announces multi-year investment for Ghana’s emerging artists through its Creator Equity Fund
Global streaming platform Spotify today announced a donation to Vibrate Space, a non-profit organization helping young Ghanaian music entrepreneurs with the tools and skills they need to thrive in the industry, from its Creator Equity Fund to support emerging artists in Ghana.
Vibrate Space, which is operated by Surf Ghana in Accra, is a community recording studio and music business programme, offering education, mentorship and space to young Ghanaian artists, so that they can create, connect and collaborate.
Spotify first partnered with Vibrate in September 2022 with a donation that facilitated the launch of the studio. Over the past six months, Vibrate has registered over 200 studio bookings, and hosted many more creators for events and classes.
To help Vibrate achieve its robust plans to grow and support the creative economy in Ghana, Spotify is making a sizeable donation from its Creator Equity Fund which will be administered over multiple years.
Speaking about the partnership, Phiona Okumu, Head of Music for Sub Saharan Africa (SSA) said, “Since Spotify’s arrival in Africa five years ago, we have worked to identify opportunities to support artists in ways that speak directly to each of our markets. The partnership with Vibrate allows us to continue supporting emerging artists and cultural entrepreneurs in Ghana in addition to the on-platform work we are doing in the country.”
The most recent donation was announced today at an event at Surf Ghana by Spotify’s Global Head of Artist and Audience partnerships Joe Hadley. “Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund we’re announcing a donation to the Vibrate Space in Accra, Ghana. They have been incredible partners to us; continually pouring into the local community and creating a space where artists can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate.”
The donation will be administered over multiple years, enabling the organisation to collaborate with and support even more aspiring young artists who seek to kick-start their careers.
Vibrate’s plans to use the additional funding for artist support include a festival at the space, to be held at the end of the year, supporting artists to put on their own events and establishing a youth hostel, where young people can find affordable, short term accommodation while also experiencing the collaborative and community aspects of Vibrate. The organisation is also looking to establish an artist in residency and exchange programme to fuel creativity, collaboration and cultural exchange, as well as a women’s programme aimed at supporting women’s growth in the industry. They also intend to expand their educational offerings, by extending their highly successful monthly masterclasses for another two years and introducing a three month instrument learning programme, starting with piano lessons and expanding into other instruments.
Supporting Emerging Artists
Founder and director of Surf Ghana, Sandy Alibo said: “
We are happy to be partnered with Spotify. They’re really supportive of the alternative scene and not every brand understands that. We work with young, and emerging artists and creators who are looking to make a mark in the music industry and Spotify is a brand that speaks to young people, and has played a significant role in taking African and Ghanaian music to the world.”
Spotify data shows that fans on Spotify are finding and listening to Ghanaian artists all around the world. For every stream in Ghana of a Ghanaian artist, there are 6 streams all around the world, with top international markets for Ghanaian artists including the USA, UK, Nigeria, Germany, the Netherlands, Canada and France.
A number of Ghanaian artists have been beneficiaries of Spotify programmes aimed at showcasing local artists on a global stage and increasing discoverability. These include Black Sherif, who is a Spotify RADAR artist, Amaarae, Moliy and Gyakie, have both been EQUAL Ambassadors and Kofee Bean is a Fresh Finds artist. Sincerely Accra, a Ghanaian podcast, was also named as one of 13 African podcasts to receive a share of Spotify’s 100,000 USD last year.
Managing Director for Spotify SSA Jocelyne Muhutu-Remy said, “Spotify is constantly seeking new and innovative ways to promote African music, and celebrate and support its creators. We see ourselves as a global platform with a local focus and we really drill down to understand what is happening across the continent, and how we can support both artists and users in those markets. Our partnership with Vibrate is one way that we are doing this in Ghana, but we have plans and projects in place to support artists both on and off platform across the region.”
The Vice Chancellor of the Pentecost University, Apostle Professor Kwabena Agyapong-Kodua, is advocating an intentional conversation about the development and education of the boy child in creating stronger families and societies.
According to him, the boy child must not be ignored in conversations on leadership, education, family stability and national transformation because they are key to national development.
“There is a reason why a boy child must not be denied opportunities like education; he is a future leader. When boys are trained well, society becomes safer and stronger,” he stated.
Apostle Prof. Agyapong-Kodua made the remark at a forum organised by the Church of Pentecost Schools Outreach Ministry in Accra to observe the International Day of the Boy Child observed on May 16.
It was held in collaboration with the Pentecost Men’s Ministry and the Ghana Education Service (GES), and under the theme: ‘Flourish and Thrive: Investing and Unleashing Boys for Strong Families and Communities.’
Leading the discussion, the Pentecost University Vice Chancellor warned that poor mentorship, declining in education, harmful social media influences and emotional neglect have made a lot of young boys vulnerable.
With a lot of the attention switching to the girl child, the boy child, he said was confronted with many challenges including violence, substance abuse, educational decline, emotional neglect and the absence of positive role models.
According to Apostle Prof. Agyapong-Kodua, he noted that boys were turning to social media for direction due to the absence of fathers and mentors to help shape their lives.
“If we are not intentional, social media will mentor our children for us. We are not saying they should not use social media, but they should be guided to access the right information to excel in life,” he stated.
Prof. Agyapong-Kodua urged society to encourage boys to become creators of technology rather than mere consumers.
Contributing, Madam Gifty Asiedu, Director of the Girls’ Education Unit at the GES Headquarters, said the service remained committed to ensuring that no child was left behind, adding that, “supporting the boy child should not come at the expense of progress made in girl-child education.”
“If you focus intentionally on one gender and neglect the other, you create a societal problem,” she underlined.
She said the GES had observed some decline in boys’ retention in school, although the gap between boys and girls was not yet too wide.
“Over the years, attention has been focused on the girl child and we have seen the benefits. However, data now show that the statistics concerning the boy child continue to decline,” she indicated.
She explained that the service was implementing gender-responsive education to ensure that classroom teaching addressed the needs of both boys and girls equally.
Elder Barima Acheampong Sarpong II, Deputy Director of the Pentecost Men’s Ministry and Chief of Asante Asaman in the Ashanti Region, said society needed to critically examine the plight of boys.
“As we celebrate the International Day for the Boy Child, I urge every man to identify one boy child, find out how he is doing and dedicate some time to mentoring him,” he explained.
The programme, attended by educators, church leaders and policymakers, was the second edition following a partnership initiated last year between the Schools Outreach Ministry, the Pentecost Men’s Ministry and the GES.
It sought to improve school enrolment, completion rates and learning outcomes among boys so they could grow into responsible men who would build strong families and communities.
By Esinam Jemima Kuatsinu
Candidates that wrote the 2026 Basic Education Certificate Examination (BECE) in Ho Municipality are hopeful of obtaining good grades to make everyone especially their parents and the Regional Minister proud.
The candidates said they had so far sat the examination with focus and integrity after a call from Mr James Gunu, Regional Minister to avoid examination malpractice saying, they expected great performance upon release of results.
Mr Gunu, at the start of this year’s BECE delivered the message during a monitoring visit to some centres in the municipality including Ho Kpodzi EP Basic A School, Mawuli School, Mawuko Girls Senior High School (SHS), and Kabore School.
He urged the candidates to rely on hard work and discipline, warning that shortcuts could jeopardise their future.
“Stay focused and give your best in this year’s BECE – your determination and hard work will pay off. Avoid shortcuts and examination malpractice; integrity matters just as much as success,” he said.
The Minister, accompanied by the Ho Municipal Chief Executive, the acting Volta Regional Director of Education, and the Ho Municipal Director of Education, encouraged candidates to view the exam as a foundation for their academic journey and to celebrate responsibly after the final paper, commending parents, guardians, teachers, and officials of the Ghana Education Service for their support in preparing the candidates.
Candidates at some of the centres Ghana News Agency visited, echoed the call for honesty and high standards.
At Kabore School, Ms Francisca Atsu of Sokode Lokoe MA Basic School said, “The Regional Minister was here earlier to speak to us and also to encourage us. We’ve done our best. I assure him that we will make him and our parents proud.”
At Taviefe SHS Centre, Ms Valentina Sakpla of Taviefe R.C Basic School added, “We are expecting good results to make everyone proud and for our own good.”
Mr David Dotse, Supervisor at Kabore School, hosting 11 schools, with a standby ambulance on site to cater for any health emergency, reported smooth proceedings. –GNA
