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Serene Insurance unveils corporate cloth for staff
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Serene Insurance staff in the new cloth
Serene Insurance, a member of the First Sky Group and a leading general insurance company, has unveiled a corporate cloth for staff.
The move was to reinforce the company’s strategic brand influence and identity.
The Chief Executive Officer (CEO) of the company, Mrs. Mercy Naa Koshie Boampong, said the new cloth was a significant milestone in the company’s journey.
She explained that the new corporate cloth was a symbol of unity and identity to project a sense of professionalism, adding that “it is an important activity to enhance recognition of Serene Insurance’s brand identity”.
“It underpins our desire to remain professional and comfortable at the same time, and as a marketing instrument, enforces our consistency and sense of unity, belonging and team identity.”
“The ultimate impact on our cherished clients, both existing and prospective, is a deepened sense of trust and credibility as we are distinguished from competition”, Mrs. Boampong stated.
A member of the Board of Directors, Mr. Yaw Oduro, commended staff for their commitment towards realisingcompany’s vision of being a dominant player in the general insurance ecosystem.
The Chief Executive Officer of First Sky Commodities, also a member of the First Sky Group, John AhiaAwateylauded the Board and Management for theirhard work, manifesting in strong growth in key financial metrics across its various business segments.
He urged staff to exhibit enthusiasm when interacting with customers to strengthen connection between the brand and customers in marketing their products.
By Anita NyarkoYirenkyi
Mr. Alban Sumani Kingsford Bagbin has announced private sector led initiative that will see “Visit Ghana” on the “front of jersey” of Sunderland Football Club for the 2026/2027 football season.
The “Visit Ghana” project is a special marketing drive that will have presence on the front of jersey of Sunderland Football Club during the English Premier League.
Under this initiative, Sunderland FC will have on the front of their jerseys, “Visit Ghana” as part of efforts to drive and promote tourism in Ghana.
“We are entering a formal engagement with them to put Visit Ghana on their jerseys and all paraphernalia.
“We have gone far with the discussions, and therefore they usually showing interest,” Mr. Bagbin stated this at the 37th sitting of Parliament.
Mr. Bagbin explained further that, the initiative is not being sponsored by Parliament, but by the private sector adding that, the project will boost tourism in Ghana.
“This is not being sponsored by parliament. Infact the main sponsor is from the private sector, we are leading under my canopy to get this done.
“The GFA, the Ministry of Sports and Recreation and the Ministry of Finance have also been very supportive in this project,” he stated.
The Visit Ghana Front of Shirt Partnership with Sunderland, is expected to make Ghana the first African country to occupy such a position with a premier league club, and also offer global promotion for Ghana through EPL broadcasts, digital platforms and international media channels.
Motorists traveling between Accra and Kumasi are facing major delays today following a serious road crash at Birimso Bridge on the N6 Highway.
The accident, which involved a high-occupancy passenger bus, a loaded articulated truck, and a sedan, has completely blocked both lanes of the highway. As a result, all Accra-bound and Kumasi-bound traffic has been brought to a standstill.
Personnel from the Eastern South Regional Police MTTD, based in Kibi, are currently at the scene managing the situation.
To ease congestion, police have put in place temporary traffic diversions effective today.
By Edem Mensah-Tsotorme
