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Prof. Kobby Mensah’s leadership and sustainable tourism in Ghana – Noel Nutsugah writes
Renowned academic and political marketing expert Professor Kobby Mensah has been appointed by the President of the Republic of Ghana as the Chief Executive Officer of the Ghana Tourism Development Company (GTDC).
His leadership comes at an important moment when the tourism sector seeks innovative strategies to boost growth while preserving the country’s rich cultural and natural heritage.
One of the key philosophies that will shape his tenure is sustainable tourism—a vision that aligns with global best practices and Ghana’s long-term tourism objectives.
What is Sustainable Tourism?
Sustainable tourism refers to a responsible approach to travel and tourism that meets the needs of the present without compromising the ability of future generations to meet their own needs. It balances economic growth, environmental protection, and social well-being by minimising negative environmental impacts, such as pollution, deforestation, and over-tourism. It also helps preserve cultural heritage by ensuring that local traditions, customs, and historical sites are safeguarded. This will lead to economic inclusivity so that local communities benefit from tourism investments and employment opportunities.
What Prof. Kobby Mensah Brings to the Table
With his deep expertise in strategic tourism marketing, branding, and media relations, Prof. Mensah is expected to bring a fresh perspective to Ghana’s tourism sector. His leadership at GTDC will likely focus on branding Ghana as a Sustainable Tourism Destination and repositioning it as a leading eco-tourism and cultural tourism hub in Africa. He is also expected to develop strategic marketing campaigns that promote responsible tourism.
Another critical area he will likely focus on is community-centred tourism development, which ensures that local communities are actively involved in tourism projects by encouraging local entrepreneurship in the tourism value chain, like hotels, restaurants, tour guides, and artisanal businesses.
The venerable Professor is also expected to encourage eco-friendly infrastructure and investment by advocating for environmentally sustainable hotel and resort developments and supporting green initiatives such as waste management, clean energy, and conservation projects within tourism sites.
In the coming months, I look forward to several collaborations with government agencies, tourism operators, and international bodies to implement sustainable tourism policies to drive partnerships with investors who align with sustainability principles.
A New Era for Ghana’s Tourism Sector?
I am hopeful that under Prof. Kobby Mensah’s leadership, the GTDC is poised to advance Ghana’s tourism industry through responsible, community-driven, and eco-conscious strategies. His vision for sustainable tourism will not only attract visitors but also ensure that Ghana’s natural beauty, historical landmarks, and cultural legacy are preserved for future generations.
His appointment signals a progressive shift towards a tourism sector that prioritises both economic growth and environmental responsibility.
As Ghana continues to expand its tourism footprint, Prof. Mensah’s leadership could be a game-changer in positioning the country as a sustainable tourism model for Africa and beyond.
![Mr. Atakey [right] inaugurating thr members of the Union. Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mr.-Atakey-right-inaugurating-thr-members-of-the-Union.-Photos-Okai-Elizabeth-400x240.jpg)
![Mr. Atakey [right] inaugurating thr members of the Union. Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mr.-Atakey-right-inaugurating-thr-members-of-the-Union.-Photos-Okai-Elizabeth-80x80.jpg)
THE chiefs and people of Ntotroso in the Asutifi North District of the Ahafo Region on Saturday celebrated their Apomasu Yam Festival at Ntotroso amidst pomp and pageantry.
The colourful festival, which featured a week-long activities including traditional cultural rites, was held under the Theme: ‘Mining and Tradition: Building Resilient Communities through Sustainable and Responsible Mining.’
It attracted a lot of guests including chiefs, politicians, businessmen and women, foreigners, school children and members of the public amidst drumming and dancing.
The Apomasu Yam Festival, celebrated biennially, honours the Apomasu deity believed to safeguard the community’s wellbeing.
The festival also served as a fundraiser to support ongoing educational infrastructure projects initiated by the Ntotroso Traditional Council.
Addressing the people, Barima Twereku Ampem III, Paramount chief of Ntotroso, said the Apomasu festival was not merely a celebration of harvest, but signifies a spiritual homecoming as well as a moment of thanksgiving to the Almighty God and to the ancestors for protecting the land, blessing the farms, and sustaining them.
The festival, he noted, symbolises renewal of unity, purpose and collective responsibility to protect the land entrusted to us.
Touching on the menace of illegal mining activities, Barima Twereku Ampem, who is also the president of the Ahafo Regional House of Chiefs, pledged the support of the chiefs and people in the area to complement government’s efforts at finding a lasting solution to the problem.
According to him, illegal mining remains a threat not only to our environment but to national security and long-term development of the country.
He, however, urged the government to ensure strict enforcement of the law, in a fair, consistent and transparent manner so as to deal with the menace.
The Minister for Local Government, Chieftaincy and Religious Affairs, Ahmed Ibrahim, who led the government delegation, commended the chiefs and people of Ntotroso for organising a successful festival.
He praised their commitment to be accountable and transparent in their dealings with the people.
“Most leaders finds it difficult to be accountable to their people. What you have shown here is a demonstration of your commitment to honesty and integrity—a virtue that must be emulated by who aspire to lead,” he stated.
He later donated a cash of Gh₵100,000 to support the celebration.
After more than 300 years of existence, Ntotroso has seen a lot of changes both the social and economic fronts.
From a largely subsistence local economy, Ntotroso and other surrounding communities have now been placed on the global map of gold producing areas following the acquisition of mining concession in 2003 by Newmont Ahafo Mines.
From Daniel Dzirasah, Ntotroso
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![Mr. Atakey [right] inaugurating thr members of the Union. Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mr.-Atakey-right-inaugurating-thr-members-of-the-Union.-Photos-Okai-Elizabeth.jpg)
MR Henry Atakey, the Principal Industrial Relations Officer of the Industrial and Commercial Workers Union (ICU- Ghana), has on behalf of the General Secretary, Mr Morgan Ayawine, sworn in a new eight-member executive of the Local Union of the New Times Corporation (NTC).
The new executive is chaired by Mr Roland Wotordzor, and ably assisted by Anthony Marshack (Vice Chairman), Mr Vincent Owusu Sarpong (Secretary) and Mr Ebenezer Addai (Assistant Secretary). The rest are Mr John Mensah (First Trustee), Mr Kenneth Amfoh Mensah (Second Trustee), Mr Eric Cobbinah (Executive Member) and Mr David Tetteh (Youth Representative).
After administering the oath of office, Mr Atakey urged the new executive members to handle membership dues of the union wisely. He further advised them to be humble and continue to work hand in hand with the Interim Management Committee (IMC) of the corporation for the wellbeing of workers.
In his acceptance speech, the Chairman for the Local Union, Roland Wotordzor, thanked the outgoing chairman and colleagues for being a good mentor to them.
“I, therefore, urge all members to put aside their differences and let’s work together because we have a lot ahead of us,” he added.
The outgoing Local Union Chairman, Mr Cephas Aveh, emphasised the need for unity and eschew backbiting, gossips and other negative attitudes. According to him, these negative attitudes could harm the union.
The Chairman for the Professional and Managerial Staff Union (PMSU), Mr Andrew Parker, said the new mandate was a significant step in strengthening leadership and advancing the organisation’s vision. He urged them to continue to do their best and serve the workers effortlessly.
The Editor of The Spectator, Mrs Georgina Naa –Marku Quaittoo, called for a peaceful working environment between management staff, and congratulated the new executive on their election.
Mrs Agnes Nketia, the Human Resource Manager of NTC urged the new executive to leave a good legacy when their tenure of office comes to an end and make a positive impact on the corporation.
Also present at the swearing-in ceremony was the Acting Editor of The Ghanaian Times, Mr David Adadevoh, Supervisor- Advert, Sales and Business Relations, Mrs Edzodzi Can-Tamakloe, the Acting Chief Accountant, Mr Eric Nkum, Acting Internal Auditor, Ismaila Attual and some members of the PMSU.
By Linda Abrefi Wadie
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