Entertainment
Netflix Will Launch Lower-Cost, Ad-Supported Streaming Plans, Reed Hastings Says
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Netflix, after years of insisting it would stick solely to subscription-only plans, is finally open to offering lower-cost, ad-supported packages, co-CEO Reed Hastings said on the company’s Q1 earnings interview.
The company expects to nail down its ad-supported streaming strategy over the next year or two, Hastings said, “but think of us as quite open to us offering even lower prices with advertising as a consumer choice.”
Hastings’ comments about Netflix planning to intro an ad-supported plan come as the company’s subscriber growth has hit a wall — in fact, Netflix lost 200,000 subs in the first three months of 2022 and expects to drop 2 million in Q2. Adding ad-supported options could give it a new pathway to growth; in addition, to boost the top line, Netflix is looking at ways to collect money from the estimated 100 million-plus households that currently use a shared password to stream without paying for it.
“Those that have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said. “But as much as I’m a fan of that, I’m a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want, makes a lot of sense.”
Hastings didn’t provide details on what Netflix’s ad-supported plans might cost. The streamer’s standard two-stream HD plan costs $15.49 per month in the U.S.
Several of Netflix’s biggest competitors offer cheaper, ad-supported plans, including Hulu, HBO Max and Paramount+. Last month Disney announced plans to launch an ad-supported Disney+ plan starting late in 2022 in the U.S.
“I don’t think we have a lot of doubt that [the ad model] works,” Hastings said, citing Hulu and HBO Max as well as the upcoming plans from Disney+. “I’m sure we’ll just get in and figure it out — as opposed to test it and maybe do it or not do it.”
With its advertising play, Netflix can avoid wading into data-privacy pitfalls that have become problematic for some internet companies by using third-party technologies that match ads with viewers without needing access to personally identifiable information, Hastings said.
Last month, Netflix CFO Spencer Neumann signaled the streamer’s willingness to consider adopting an ad-supported tier. “It’s not like we have religion against advertising, to be clear,” Neumann said at a Morgan Stanley investment conference. While “that’s not something that’s in our plans right now,” he said, “never say never.”
It was a night of colour, culture and creativity as Miss Tourism Ghana successfully held its Regional Costume & Talent Night in Accra.
The event drew fashion lovers, culture enthusiasts, and proud supporters who came out to witness Ghana’s beauty queens represent their regions on one grand stage.
From the moment guests stepped in, the atmosphere was electric, ushering,
Okra, Zabe, Gina, Akpe, Sela, Afia,Asher and Ajua into the auditorium to mesmerize patrons.
The blistering night, commenced with a breathtaking regional costumes rocked by contestants that told stories of Ghana’s traditions from, african print, kente, smock, batakari, beads and other indigenous fabrics.
Each outfit with beautiful local accessories to match was paired with confidence, poise, and pride.
The night then shifted gears into the talent segment. The audience was treated to powerful performances traditional dance, spoken word, fashion, singing, and drama all centered on promoting Ghana’s tourism and heritage.
The judges were stunned with the various displays and passed favorable commentaries encouraging the contestants to keep giving their all.
Patrons left with unforgettable moments, and the contestants delivered to their expectations.
Organisers of Miss Tourism Ghana congratulated all the amazing participants who took part and urged them to forged ahead strongly before the grand final.
They also, encouraged families and friends to keep their favourite in the competition through their campaigns and votes.
The search for Ghana’s next tourism ambassador is officially on, and the competition is getting tighter with each stage.
Beyond the glamour, Miss Tourism Ghana continues to use the platform to market Ghana’s tourist sites, culture and hospitality to the world.
The Regional Costume & Talent Night served as both entertainment and education, reminding Ghanaians of the beauty in our diversity.
By Edem Mensah-Tsotorme
Renowned gospel minister Nana Yaw Boakye known in showbiz circles as MOG Music is set to headline the 2026 edition of Ransomed Ministries Ghana’s Total Worship, September 20, 2026, at the ICGC Jesus Temple in Koforidua.
The annual worship experience aimed at bringing believers together for an evening of praise, prayer and spiritual renewal.
Themed: ‘Jesus Be the Name – Yeshua Hu Ha-Shem,’ seeks to remind believers that, regardless of life’s circumstances, Jesus remains their hope, strength and salvation.
Joining MOG Music on the Total Worship 2026 lineup are acclaimed gospel ministers Alexandrah and Sandra Harley, alongside other worship leaders who will lead attendees in an atmosphere of heartfelt praise, prayer and intimate worship.
Ransomed Ministries Ghana is a non-denominational Christian ministry committed to bringing together and nurturing talents in music, choreography, drama, literature and other creative arts for the advancement of God’s Kingdom.
According to the organisers, Total Worship is more than a musical gathering. It is a platform designed to create an atmosphere where lives can be transformed through worship, while providing an opportunity for people from different backgrounds and Christian communities to unite in exalting the name of Jesus Christ.
By Spectator Reporter
