Entertainment
Lynx Entertainment launches ‘Live the Music’ to fix generational gaps
Richie in an interview with Cookie T
Ghana’s prominent record label, Lynx Entertainment, last Friday launched a new initiative dubbed ‘Live The Music’ to nurture new talents, celebrate legends, and connect every Ghanaian through shared artistic experiences for a better future.
The initiative made up of 12 components is aimed at addressing some generational gaps in the Ghanaian music industry.
‘Live The Music’ is made up of components like Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits.
Speaking at the launch on Friday, August 9, the Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, said the initiative was aimed at addressing fragmentations and lack of collaborations.
According to him, this has left a gap which could be addressed through a movement and a force of partnership to improve the fortunes of the music industry to the benefit of stakeholders.
Against this backdrop, Richie Mensah revealed that he set up a team to look at the problems of the industry and proffer solutions to them.
In that effort, some of the problems they encountered, he said had immediate solutions, whereas others had long term solutions.
In addressing the challenges encountered, Richie Mensah said the initiative has been designed to solve one or more problems.
He said entertainment was the most powerful industry in the world, adding that “what we are getting wrong as Africans is that we have not told our story well, let’s stay true to ourselves and we will take over the world through entertainment.”
A representative from Sony Music West Africa, Godwin Tom, urged artistes and industry players to take an interest in owning the catalogs of homegrown music to ensure the sustainability of the culture in the future.
Many industry players who were at the event to support the launch of the ‘Live The Music’ expressed satisfaction and urged the creative arts eco-system to solidly support it.
Organiser of Ghana Music Awards (GMA)-USA has honoured Founder of Reign House Chapel, Prophet Eric Boahen Uche, for his enormous support to the music industry.
GMA-USA, led by the Chief Executive Officer, Mr Denise Boafo, affectionately called Don, made the presentation on Sunday, October 12, at the Chapel.
Presenting the citation, Mr Boafo said Prophet Eric Boahen has been a support system for various sections of Ghana’s music ecosystem.
This, he said, has gone a long way to keep many gospel artistes in business regardless of challenges confronting the industry.
“This is in recognition of your remarkable contribution to the gospel music industry in Ghana and beyond,” he said.
He revealed that the Man of God substantially supported this year’s GMA-USA, a gesture which cannot be kept under the rug.
On his part, Prophet Eric Boahen expressed his appreciation to the organisers for the gesture.
According to him, the gesture was a motivation to him and others to continously support the cause of GMA-USA.
He charged the organisers to work assiduously to promote Ghana Music in the diaspora.
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Renowned Ghanaian music heavyweight, Empress Gifty, has dedicated her seven awards won in 2025 to President John Dramani Mahama.
The musician and her management, led by Edem Mensah-Tsotorme, together with her husband, Mr Hopeson Adorye, called on the President at the Jubilee House on Thursday, October 9, 2025.
Empress Gifty, in her remarks, said the visit was to officially congratulate the President, who has been a father figure for her for many years, and also update him on successes chalked in her career.
She thanked the President for his guidance over the years and promised to even do better in the years ahead, as she prepares to release her new song for the year.
The gospel musician also appealed to President Mahama to consider building a large seating auditorium for the creative arts industry.
She appealed to the President for a 10,000 to 30,000 large seating auditorium to improve the fortunes of the creative sector when it comes to events in the country.
This, she said, would go a long way to help the sector flourish and position the country for other international events in the future.
Additionally, she urged the President to ensure the creative sector gets substantial allocation in the next budget.
The President, on his part, thanked Empress Gifty, who he calls his daughter, and the team for the visit, expressing how proud he was of her growth.
Again, he charged her to continuously work even harder for more laurels.
President Mahama pledged his commitment to the growth of the creative arts industry, adding that with regard to a large seating auditorium for the space, he has received some designs and suggestions for a convention centre which are under consideration.
According to him, once suggestions were approved and issues of funding are addressed, this would serve a multipurpose function and host many activities throughout the year.
The President further pledged his unflinching support for the creative arts sector and assured of budgetary support in the years ahead.
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