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Hype-flex hosts ‘park and watch’

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A movie roadshow to entertain patrons amid COVID-19 restrictions has been organised in Accra.
Dubbed “Park N Watch”, the event allowed patrons to drive into the large open space, park their cars and get connected to watch the movie on the projected screen whilst still sitting in their cars.
It was organised by Hype-flex, a subsidiary of Hype Up Limited, a marketing and advertising company in Accra.
In addition to creating a comprehensive movie house or cinema experience, the patrons are served edibles to enable them chill out as they enjoy the movies.
Social Media Manager, Hype. Up, Abba Manu, indicated that the concept was to provide the best way to practise social distancing whilst entertaining oneself.
“You come in your car to the park, we have a screen showing movies and you are connected to watch from your car, but we are looking at adding more to make it more interesting. We are looking at adding football matches, boxing and other sporting activities,”
“What makes it different from a normal theatre or cinema is that there is little or no contact at all among the people who come to entertain themselves,” she said.
The event, she said, was an innovative contactless means of entertainment which must be embraced and considered the new normal since the pandemic was not leaving anytime soon.
The social distancing protocol, Ms Manu said, had provided the right environment for the initiative which started late 2019 prior to the outbreak of the disease.
She said the event was expected to become a regular weekend programme to provide movie lovers the opportunity to enjoy their favourite movies and would be extended to other locations across Accra.
The event provided the organisers the opportunity to sensitise patrons on COVID-19 safety protocols including wearing of nose masks, washing and sanitising hands regularly, among others.
By Claude Nyarko Adams
News
Over 20 structures levelled at Laboma Beach Resort

Over 20 structures built within the 50-metre buffer zone of the Kpeshie Lagoon at the Laboma Beach Resort in the La Dade-Kotopon Municipality were on Sunday demolished by the Greater Accra Regional Coordinating Council (GARCC).
Buildings such as single-unit semi-detached under construction and completed chalets at the resort were pulled down while portions of a newly constructed perimeter wall were also demolished. Read More
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MTN Ghana climaxes 30th anniversary with CEO Invitational golf

About 120 golfers from clubs across Ghana participated in an 18-hole competition, dubbed ‘MTN 30th Anniversary CEO Invitational Golf Tournament’ held at the Achimota Golf Club on Saturday.
At the end of the hectic day, Frederick Semenu Duvor won the Men’s Group A event with 39 points, while Julienne Afi claimed the Ladies’ Group A title with the same score.
Yaw Mireku Jnr. won the Men’s Group B with an impressive 45 points, while Kous Louanges Mang took the Ladies’ Group B title with 38 points.
Kofi Mangesi won Men’s Group C with 40 points while Elorm R. Akuash Bonney claimed the Ladies’ version with 42 points.
In the Seniors Division, Jan Vogel emerged winner of the men’s category with 39 gross, while Helen Appah topped the ladies’ category with 44 gross.
Addressing participants, the company’s Board Chairman, Mr Ishmael Yamson, urged the company to approach its next phase with the same resilience, discipline and determination that have defined its success over the past three decades.
He drew a striking parallel between the game of golf and MTN Ghana’s three-decade journey, describing both as long games in which success depends less on one spectacular moment than on consistency, patience, judgment and the ability to recover from setbacks.
He said, golf had taught him a lesson that extended far beyond the fairways, thus, a round cannot be won on the first hole.

In golfing terms, he said, MTN Ghana had encountered its share of regulatory bunkers, competitive hazards and unexpected storms that had forced the company to pause, reassess and change its approach.
But those challenges, he suggested, were part of the journey rather than reasons to abandon it.
By Andrew Nortey
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