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‘Ghana Feels It All’ as Coca-Cola kicks off FIFA World Cup 26™ Campaign

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Coca-Cola officially launched its FIFA World Cup 26™ campaign, “Feel It All,” in Ghana with an electrifying Watch Party for Ghana’s opening match against Panama, held at the Ghud Park, Accra Mall in Accra.

The event brought together media, partners, influencers, and passionate football fans, creating a vibrant atmosphere of shared excitement and connection.

Through engaging brand experiences, interactive fan zones, and curated entertainment, attendees were immersed in the spirit of the world’s biggest sporting event.

In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity to feel it all,” said Mensah Seneadza, Director, Franchise Operations, Equatorial Africa, Coca-Cola.

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“This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve,” he added.

The excitement continues throughout the group stages, with Coca-Cola activating all three of Ghana’s matches through high-energy Watch Party experiences that bring fans together to celebrate every moment.

A highlight will be Ghana’s highly anticipated group stage fixture against England, where Coca-Cola will bring the globally celebrated “José vs Mourinho” experience to life. ‘José vs. Mourinho’ uses cutting-edge technology to channel Mourinho’s larger-than-life personality into a real-time format built for today’s social-first environment.

Fans will witness playful debates from two different versions of one of football’s most iconic and emotionally powerful figures: José Mourinho, humorously argue opposite sides of football topics, combining his well-known charisma, competitive spirit and sense of humor in a social-first entertainment format.

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Throughout the tournament, fans can visit the Coca-Cola Experience Zone at the Ghud Park to watch live matches, enjoy interactive experiences, and win exciting giveaways.

To crown the campaign, Coca-Cola will host a spectacular concert alongside the FIFA World Cup 26™ Final on 19 July 2026 at the same venue, bringing together music, football, and celebration in one unforgettable finale experience.

As the authorized Coca-Cola bottling partner in Ghana, The Coca-Cola Bottling Company of Ghana (TCCBCG), a subsidiary of Equatorial Coca-Cola Bottling Company (ECCBC), will play a central role in rolling out the campaign across the country.

“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country,” said Felix Gomis, Managing Director, West African Countries Business Unit, Equatorial Coca Cola Bottling Company (ECCBC).

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He added, “We will continue bringing the FIFA World Cup 26™ experience closer to consumers through engaging activations that unite people and celebrate the beautiful game.”

Continuing a decades-long partnership with FIFA®, this campaign reflects Coca-Cola’s continued focus on creating unforgettable fan experiences and celebrating the spirit of football across Ghana.

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Tain residents in shock as husband allegedly  kills wife, commits suicide

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Residents of Brodi, a farming community in the Tain District of the Bono Region, have been left in shock and mourning following the alleged murder of a 45-year-old woman by her husband, who later died by suicide. 

According to information gathered by the Ghana News Agency (GNA), the suspect, popularly known as Kwabena Jack, believed to be in his 50s, allegedly attacked and killed his wife, Abena Donkor, while the couple were working on their farm on Monday, August 11, 2026. 

Mr Kingsley Obah, Assembly Member for the Brodi Electoral Area, confirmed the incident to the GNA. 

He explained that after news of the woman’s  death spread through the community, residents launched a search for the suspect. His lifeless body was later discovered in a nearby bush on Tuesday, August 12, 2026. 

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Police have since conveyed both bodies to the Tain District Government Hospital, where they have been deposited for preservation and autopsy. 

Investigations into the incident are ongoing. -GNA 

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Chaos at Madina REDCO… Hawkers, preachers take over footbridge

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Hawkers taken over the pedestrian walkway on the footbridge

Hawkers and roaming preachers have taken over the five-metre high Madina REDCO footbridge and adjoining streets, making it increasingly difficult for pedestrians to use the facility intended to promote safe road crossing.

The traders have virtually turned sections of the footbridge into a marketplace, displaying their wares on the floor using jute sacks, plastic sheets and metal trays, while others have occupied both sides of the walkway with their merchandise.

Foodstuffs such as okro, garden eggs, pepper, onions, dried fish, smoked fish, grains, spices and other groceries are openly sold on the footbridge and along the roadside, forcing pedestrians to weave through the crowded path.

Clothing and fashion accessories including slippers, brassieres, panties, socks, bags and other household items are also displayed for sale, leaving only limited space for commuters to use.

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The situation is worsened by the presence of itinerant preachers who position themselves on the footbridge with public address systems to evangelise, drawing crowds to further obstruct pedestrian movement.

Head porters are also seen crossing the highway through the median while carrying heavy loads instead of using the footbridge, exposing themselves to the danger of being knocked down by speeding vehicles.

Also, portions of the footbridge are showing signs of deterioration. Several metal railings are rusted, bent and loosely secured with pieces of wire, raising concerns about the safety of users, especially children, the elderly and persons with disabilities.

Sections of the concrete surface are worn and chipped, while makeshift wooden supports attached to parts of the structure suggest temporary repairs.

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After a visit by The Spectator last week, it emerged that many commuters preferred crossing the busy Madina Highway instead of using the footbridge because of the congestion created by the trading and preaching activities.

For years, successive attempts by the police, the military and the La Nkwantanang Madina Municipal Assembly to address congestion around the REDCO and Zongo Junction enclave have yielded little success, with the area becoming notorious for roadside trading, indiscriminate parking and pedestrians refusing to use the footbridge.

A pedestrian, who gave her name only as Maame Yaa, described the situation as worrying, saying the footbridge, which was constructed to protect lives, had gradually lost its purpose because of the growing encroachment by traders and preachers.

According to her, many pedestrians were discouraged from using the facility because navigating through the crowded walkway had become difficult and uncomfortable.

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She appealed to the La Nkwantanang Madina Municipal Assembly and other relevant authorities to intensify enforcement to prevent unauthorised trading and other activities on the footbridge and ensure it served its intended purpose of promoting pedestrian safety.

However, during the visit, personnel of the Ghana National Fire Service (GNFS) were seen carrying out a decongestion exercise to remove hawkers from sections of the roadside around the footbridge as part of efforts to improve public safety and ease the movement of both pedestrians and motorists.

The exercise forms part of a pilot project initiated by the Municipal Fire Commander for Madina, Division Officer II (DO II) Abdul Salia, who assumed command of the Madina Municipal Fire Station three months ago.

Speaking in an interview with The Spectator, DO II  Abdulai Salia, who is also a long time resident of the community, said the month long project began on July 1 and ended on July 31, with 30 firefighters deployed daily to regulate traffic, clear hawkers from the streets and footbridge, and create access for emergency vehicles.

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Continued on page 12

By Esinam Jemima Kuatsinu

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