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‘Ghana Feels It All’ as Coca-Cola kicks off FIFA World Cup 26™ Campaign
Coca-Cola officially launched its FIFA World Cup 26™ campaign, “Feel It All,” in Ghana with an electrifying Watch Party for Ghana’s opening match against Panama, held at the Ghud Park, Accra Mall in Accra.
The event brought together media, partners, influencers, and passionate football fans, creating a vibrant atmosphere of shared excitement and connection.
Through engaging brand experiences, interactive fan zones, and curated entertainment, attendees were immersed in the spirit of the world’s biggest sporting event.
In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity to feel it all,” said Mensah Seneadza, Director, Franchise Operations, Equatorial Africa, Coca-Cola.
“This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve,” he added.
The excitement continues throughout the group stages, with Coca-Cola activating all three of Ghana’s matches through high-energy Watch Party experiences that bring fans together to celebrate every moment.
A highlight will be Ghana’s highly anticipated group stage fixture against England, where Coca-Cola will bring the globally celebrated “José vs Mourinho” experience to life. ‘José vs. Mourinho’ uses cutting-edge technology to channel Mourinho’s larger-than-life personality into a real-time format built for today’s social-first environment.
Fans will witness playful debates from two different versions of one of football’s most iconic and emotionally powerful figures: José Mourinho, humorously argue opposite sides of football topics, combining his well-known charisma, competitive spirit and sense of humor in a social-first entertainment format.
Throughout the tournament, fans can visit the Coca-Cola Experience Zone at the Ghud Park to watch live matches, enjoy interactive experiences, and win exciting giveaways.
To crown the campaign, Coca-Cola will host a spectacular concert alongside the FIFA World Cup 26™ Final on 19 July 2026 at the same venue, bringing together music, football, and celebration in one unforgettable finale experience.
As the authorized Coca-Cola bottling partner in Ghana, The Coca-Cola Bottling Company of Ghana (TCCBCG), a subsidiary of Equatorial Coca-Cola Bottling Company (ECCBC), will play a central role in rolling out the campaign across the country.
“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country,” said Felix Gomis, Managing Director, West African Countries Business Unit, Equatorial Coca Cola Bottling Company (ECCBC).
He added, “We will continue bringing the FIFA World Cup 26™ experience closer to consumers through engaging activations that unite people and celebrate the beautiful game.”
Continuing a decades-long partnership with FIFA®, this campaign reflects Coca-Cola’s continued focus on creating unforgettable fan experiences and celebrating the spirit of football across Ghana.
The National Identification Authority (NIA) has announced the commencement of enforcement of the National Identity Register (Amendment) Regulations, 2026 (L.I. 2523), warning institutions that fail to comply with the new requirements of possible fines of up to 2,000 penalty units.
The Authority says it will deploy a Biometric Verification Implementation Task Force to inspect institutions and ensure they comply with the regulations, following the expiration of a three-month grace period granted to businesses and public institutions.
Speaking at a press briefing in Accra on Monday, November 2, 2026, the NIA’s Corporate Affairs representative, William Ampomah Emmanuel Darlas, said the Authority had completed its public education and stakeholder engagement activities and was now moving into the enforcement and compliance monitoring phase.
He explained that the regulations require institutions that verify the identities of customers or applicants as part of their operations to use the NIA’s approved biometric verification platform instead of relying solely on visual inspection of the Ghana Card.
Under the new rules, institutions are prohibited from photocopying, scanning or keeping copies of the Ghana Card for identity verification purposes.
Mr Darlas stressed that simply collecting a customer’s Ghana Card, looking at the photograph and comparing it with the person presenting it would no longer be accepted as a valid method of identity verification.
He, however, clarified that the Ghana Card remains the country’s official national identity document and that citizens are not required to register for a new card or capture their biometrics again under the new regulations.
He said the new system is intended to reduce identity fraud, impersonation and other crimes by ensuring that the person presenting the Ghana Card is the actual owner.
According to him, the biometric verification process will rely on information already captured during Ghana Card registration, including fingerprints, iris details and facial features stored in the card’s chip.
Mr Darlas warned institutions against using third-party companies or individuals to access the NIA’s identity verification platform, insisting that the Authority does not work with intermediaries.
He said institutions seeking access to the National Identity Register must deal directly with the NIA and complete its official onboarding process.
The process requires institutions to prove that they are legally registered companies in Ghana, obtain certification from the Data Protection Commission and work with the NIA’s technical team to establish the necessary connection to its platform.
He further cautioned institutions already connected to the platform against subletting their access to other businesses, particularly small and medium-sized enterprises.
He disclosed that the Authority had received reports of some institutions providing their verification services to other businesses without the NIA’s approval and warned that those involved would face legal action.
Mr Darlas said organisations that fail to comply with L.I. 2523 could face fines ranging from 500 to 2,000 penalty units, depending on the nature of the offence.
He explained that the NIA does not have the authority to impose the fines directly but would take offenders to court for the appropriate punishment.
He indicated that Institutions found guilty could also face additional administrative measures, including being barred from accessing the NIA’s verification platform in the future.
The NIA representative further clarified that the new regulations do not prohibit all institutions from physically using the Ghana Card during transactions.
The Managing Director of the Ghana Publishing Company Limited, Nana Kwesi Boatey, has revealed how he transformed a major overstaffing challenge into a success story through the government’s 24-Hour Economy initiative.
Speaking at the Government Accountability Series on Monday, November 2, Mr. Boatey disclosed that when he assumed office in February 2025, and inherited a bloated workforce of 250 employees doing work that could be efficiently handled by 150 people, a situation that created serious liquidity challenges for the state-owned company.
Instead of resorting to downsizing, he adopted an innovative approach by instituting a 24-hour operational system.
Under the new system, staff were redistributed across three shifts: 7 a.m. – 4:30 p.m., 10 a.m. – 7 p.m., and 10 p.m. – 4:30 a.m.
This not only ensured optimal use of labour but also maximized machine utilization and improved overall output.
According to him, the single move redefined the productivity culture within the company, reinforcing discipline, accountability, and efficiency.
The Ghana Publishing Company’s turnaround is being cited as a practical example of how the 24-Hour Economy policy can drive growth without job losses.
By Edem Mensah-Tsotorme
