Connect with us

News

‘Ghana Feels It All’ as Coca-Cola kicks off FIFA World Cup 26™ Campaign

Published

on

Coca-Cola officially launched its FIFA World Cup 26™ campaign, “Feel It All,” in Ghana with an electrifying Watch Party for Ghana’s opening match against Panama, held at the Ghud Park, Accra Mall in Accra.

The event brought together media, partners, influencers, and passionate football fans, creating a vibrant atmosphere of shared excitement and connection.

Through engaging brand experiences, interactive fan zones, and curated entertainment, attendees were immersed in the spirit of the world’s biggest sporting event.

In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity to feel it all,” said Mensah Seneadza, Director, Franchise Operations, Equatorial Africa, Coca-Cola.

Advertisement

“This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve,” he added.

The excitement continues throughout the group stages, with Coca-Cola activating all three of Ghana’s matches through high-energy Watch Party experiences that bring fans together to celebrate every moment.

A highlight will be Ghana’s highly anticipated group stage fixture against England, where Coca-Cola will bring the globally celebrated “José vs Mourinho” experience to life. ‘José vs. Mourinho’ uses cutting-edge technology to channel Mourinho’s larger-than-life personality into a real-time format built for today’s social-first environment.

Fans will witness playful debates from two different versions of one of football’s most iconic and emotionally powerful figures: José Mourinho, humorously argue opposite sides of football topics, combining his well-known charisma, competitive spirit and sense of humor in a social-first entertainment format.

Advertisement

Throughout the tournament, fans can visit the Coca-Cola Experience Zone at the Ghud Park to watch live matches, enjoy interactive experiences, and win exciting giveaways.

To crown the campaign, Coca-Cola will host a spectacular concert alongside the FIFA World Cup 26™ Final on 19 July 2026 at the same venue, bringing together music, football, and celebration in one unforgettable finale experience.

As the authorized Coca-Cola bottling partner in Ghana, The Coca-Cola Bottling Company of Ghana (TCCBCG), a subsidiary of Equatorial Coca-Cola Bottling Company (ECCBC), will play a central role in rolling out the campaign across the country.

“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country,” said Felix Gomis, Managing Director, West African Countries Business Unit, Equatorial Coca Cola Bottling Company (ECCBC).

Advertisement

He added, “We will continue bringing the FIFA World Cup 26™ experience closer to consumers through engaging activations that unite people and celebrate the beautiful game.”

Continuing a decades-long partnership with FIFA®, this campaign reflects Coca-Cola’s continued focus on creating unforgettable fan experiences and celebrating the spirit of football across Ghana.

News

ProofreadChildren exposed to arts, culture early develops strong intellectual, communication skills – Acting E/R CNC Director

Published

on

Children from Trinity Royal dancing the dipo dance

Toddlers from various kindergarten schools in the Eastern Region on Tuesday thrilled patrons with impressive cultural performances at this year’s Kindergarten festival organised by the Centre for National Culture (CNC) in Koforidua.

The children from the participating schools recited poetry, staged drama performances and performed a variety of traditional dances, including Kete, Kpatse, Borborbor and Apatampa, under the theme: ‘Little Stars: Celebrating Our Culture for Future Impact.’

Participating schools included Love Community Kindergarten, Koforidua Grammar School, Solomon School, Charles Wesley Academy, Unique Kiddie Care, Alpha Hills School, Assemblies of God Kindergarten, Brentford Academy, Liberty Academy, Berlin Academy, Bolders Journey School and New Dawn School.

The Acting Eastern Regional Director of the CNC, Dr Salamatu Alhassan, said research had shown that children exposed to arts and culture from an early age developed strong intellectual and communication skills.

“These toddlers participating in this festival have the potential to be ahead of their peers because training in arts and culture broadens their minds and enhances their intelligence.

Advertisement

Dr Alhassan said, considering the numerous benefits of arts and cultural education, it was important to nurture children from an early age to become future ambassadors of Ghana’s rich cultural heritage and contributors to the country’s creative economy.

She said the CNC was mandated to promote Ghana’s arts and culture and assured that such festivals would continue to be organised regularly to provide more children with opportunities to develop their talents.

Dr Alhassan encouraged parents and teachers to support children to participate in cultural festivals and related activities to help build their confidence, creativity and appreciation of Ghanaian culture.

The Eastern Regional Director of the Department of Children, Mr Emmanuel Nana Osei, said exposing young children to Ghanaian culture through such festivals was essential because it helped them develop a strong sense of identity.

Advertisement

He said as future leaders, children needed to understand their cultural roots to develop a sense of belonging and appreciate the need to contribute meaningfully to national development.

Mr Osei also urged parents to encourage their children to participate in poetry, drama and traditional dance activities to nurture their talents and preserve Ghana’s cultural heritage.

From Ama Tekyiwaa Ampadu Agyeman, Koforidua

Advertisement
Continue Reading

News

Adolescence is like an egg, handle it carefully …Adolescents urged

Published

on

Madam Rosemary Addeh interacting with a section of the school children

Adolescents have been urged to treat their teenage years with caution, with adolescence being compared to ‘an egg’ that can crack instantly from a single mistake. 

This came up during an engagement with adolescent boys and girls at Ave-Dakpa in the Akatsi North District under the project, ‘The Clinic Is Yours,’ an open day clinic, to invite adolescents and the youth to visit health facilities for free access to youth-friendly services.  

It was organised by the United Nations Population Fund (UNFPA), the UN’s sexual and reproductive health agency in collaboration with the Planned Parenthood Association of Ghana (PPAG), which is also a leading volunteer-supported non-governmental organisation, focused on providing comprehensive Sexual and Reproductive Health and Rights (SRHR) information and services to young people in Ghana. 

Madam Rosemary Addeh, the Midwife and In-charge of the Ave-Dakpa Health Centre, who facilitated the engagement, said adolescence was a period of rapid physical and brain development between childhood and adulthood, typically spanning the ages between 10 and 19, involving the search for social independence. 

Advertisement

“Adolescence really is as fragile as an egg, and a single mistake can alter a young person’s future instantly.”  

She explained that curiosity, peer pressure, and the desire to fit in made teenagers vulnerable and that the “egg once broken” by a crisis such as an unplanned pregnancy, the effects on a young person’s education, health and future were difficult to reverse. 

The session highlighted the physical, mental, and social toll of teenage pregnancy, with other health risks cited including anaemia, malnutrition, early labour, and low birth-weight babies, because of immature physical development.  

She said mentally, young mothers faced stress, depression and stigma, while socially many dropped out of school and faced long-term financial hardship. 

Advertisement

To “handle the egg safely,” adolescents were advised to practice open communication with parents, seek comprehensive reproductive health education, set clear life goals, and build self- esteem to resist risky situations.

“When you access phone, use it for something profitable not pornographic materials. Also, access youth-friendly services. Get close to health workers on any information on SRHR, do not ask around to be deceived or misinformed as that can land you in trouble,” Madam Addeh advised. 

Mr Delali Alex Dwomoh, the Physician Assistant and In-charge of Ave-Dakpa Health Centre, also addressed the group, assuring adolescents that health workers would not judge them. 

“Take whatever you were told seriously. We will not be judgmental but will help you as young people to reach your full potential,” he assured them.   

Advertisement

Mr Emmanuel Christopher Makam, the PPAG focal person for UNFPA Adolescent Girls Empowerment Project and Gender-based Violence Scale Up project for Volta Region, said the engagement formed part of ongoing efforts to equip adolescents with knowledge and support systems to navigate adolescence safely.–GNA

Continue Reading
Advertisement

Trending