Sports
Every word from Otto Addo’s pre-Sudan press conference
Otto Addo spoke to the media team on Monday, the day before we tackle Sudan in a Matchday 4 TotalEnergies 2025 Africa Cup of Nations qualifier at Benina Martyrs Stadium in Libya.
He touched on belief, team spirit and passion in the qualifiers against Angola and Sudan, players reaction after the brilliant performance on Thursday, our strength and much more.
Read on for the full transcript:
On preparation and focus ahead of Tuesday
I was very satisfied with the training. I think the boys adapted well. They are already; they are willing to show what they can and to take the last result out of their heads. And I think it’s obvious that we need goals. We created a lot of chances against Angola. We deserved to win this game.
We didn’t play well against Niger. In the last game, I think we also deserved to win. Very unlucky, but there’s a speech in German, like, alle guten Dinge sind drei. So I think English is three times lucky. So I think we had two good games with Angola and also our last game with Sudan at home. And this is the third game now. And when we play the way we played the last game, we will win.
On what the team needs to return to winning ways
I think in Ghana it’s the same. The same impression. I think it was good that Angola won. If Niger would have won, it would have been put them ahead of us, and that would have been bad, I think. And now the situation is still in our hands and we need to win this very match tomorrow. And once we are second, I think we all know and we saw that we can beat all of those teams we played against. (1:40) But once we are second, I think it’s still in our own hands and this is what we are looking for. So we’re looking for tomorrow’s win and then we’ll be back on track.
On missing chances
I think we showed it in the last game. We don’t have to look too much back. I think the last game was, in terms of passion and willingness to win, it was there. But just the last thing was missing and this is to score goals. I think the boys are mentally ready and this is the only thing which is missing.
We have to score and we have to score and we have to believe in ourselves. This is very important. With this belief, goals will come. We just surely have to show consistency. Especially with the national team, there’s no time.
At the end, it’s all about success and all about winning and we have to show it. We didn’t win the last game or the last three games, so it’s time to win.
On what he expects from players by way of reaction
Like I said before, everything is there. The passion, the way we played, we created a lot of chances. We had a lot of corners and the players have to reward themselves for their performance and the hard work they’re showing.
It’s needed now. Like I said, everybody needs to step up. All the players need to push each other and those who are starting, those who are not starting. We need to believe in ourselves, push ourselves and trust ourselves and make each of us stronger. Then I think the goals will come by themselves.
On our strength
We have a good team structure, we have good players individually and now it’s about putting things together. It doesn’t mean like almost all the games we played well. This is normal, we can have bad games, but now it’s about to give this extra to win this game. To reward ourselves for the hard work and for the game the boys play. This is very important and with this, the vulnerabilities will come. I’m very sure that if we win this game, there’s more to come. We can pick up from the last game and bring the same attitude, the same defensive discipline, but also the same offensive actions to create chances. If we do this and do this consistently, this Sudan wall will break and we will score.
It’s about keeping the fire alive, it’s about believing and it’s about to know your own strength. Once we put it in our tactical togetherness and we know what the others are doing and we know what might happen, then we are there and we will fulfill our dream to win this game.
On luck being a factor in tomorrow’s game
It’s part of football, sometimes you’re lucky, sometimes you’re unlucky. It belongs to the game, but the probability is very high that you can’t be three times in a row unlucky.
I’m sure that, like I said, if we show the same attitude towards this game, the same beliefs, we have to be mentally strong, then I’m very sure we will win this game. The last game gives me really big confidence that we can do it.
IN modern football, the final whistle doesn’t signal the end of the show; it signals the intermission.
The Top five European Leagues (Premier League, La Liga, Bundesliga, Serie A, and Ligue 1) have mastered a brutal truth of the digital age: you don’t just sell the match; you sell the marathon.
By weaponising transfer window tension, season reviews, and microscopic highlight reels, they’ve turned 90 minutes of sport into a 24/7/365 content vortex.
Meanwhile, back home, the Ghana Premier League (GPL) is haemorrhaging relevance not because the talent isn’t there but because the storytelling is dead.
The Football Association’s apathy is only rivalled by its hypocrisy.
The European Blueprint: Selling the ‘Appetite’
Why do fans tune into a random mid-table La Liga clash on a Friday night? Because they’ve been primed. Across the summer, broadcasters and clubs drip-feed ‘transfer sagas’ like high-stakes soap operas.
Will the star leave? Who is the mystery medical? This tension creates a parasocial investment that transcends the pitch.
Paired with this are season-review documentaries and hyper-curated game highlights tailored for TikTok, Instagram, and YouTube. These aren’t just goal clips; they are tactical breakdowns, sideline theatrics, and VAR controversies packaged into digestible and emotional bites.
This strategy has inflated broadcasting rights to astronomical sums (the Premier League’s recent domestic deal hit £6.7 billion).
They know that if you feed the audience year-round, they will binge-watch when it matters.
The GPL Vacuum: No Sponsor, No Story
Now, overlay this blueprint onto the Ghana Premier League. It is a stark, barren contrast.
The league is poorly run, lacking a headline sponsor to give it financial muscle or marketing prestige. Without that corporate backing, the media machine grinds to a halt.
The transfer market, which should be the peak of offseason intrigue, is a ghost town. We hear about signings, but the transfer fee is universally undisclosed.” We only get the contract length.
This kills the narrative. In Europe, a €100 million move generates weeks of debate; in Ghana, a move generates a one-line social media post, devoid of gravity. Fans cannot gauge ambition, nor can they measure a club’s financial muscle.
Most damningly, there are no reviews from the broadcasting rights holders. No glossy season-compilation DVDs. No weekly magazine shows dissecting past campaigns to build hype for the next.
The Broadcasting Right Holders (BRHs) treat the GPL as an obligation to air live, not as an IP to monetize through content. The league goes dormant the moment the trophy is lifted.
And the FA? They seem unconcerned. There is no strategic blue • A scene from the Ghana Premier League print to pump these ‘stuffs’ into the digital ecosystem. They treat the league’s media output like an afterthought, ignoring that a lack of online noise equals a lack of bums on seats.
The Black Stars Paradox: The Hypocrisy of Production
Here is the crushing irony that exposes the FA’s priorities. When the Black Stars assemble for a World Cup qualifier or an AFCON match, the narrative flips overnight.
Suddenly, the budget for proper camera operators and videographers appears from thin air. We get cinematic drone shots, multi-angle slow-motion replays, tunnel cams, and emotional post-match interviews.
Every moment, every tackle, every save, every passionate fan in the stands is captured in vivid, broadcast-ready quality. The national team gets the full ‘European treatment.’
This reveals a devastating double standard. The FA treats the Black Stars as the sole marketable asset, forgetting that the GPL is the engine room that produces these stars.
By diverting all production value to the national team while starving the domestic league of visual prestige, they are cannibalizing their own foundation.
The Verdict
You cannot build a football culture on national team fixtures alone.
Europe thrives because they understand that content is the currency of fandom.
Until the Ghana FA secures a headline sponsor, enforces transparent transfer disclosures (to fuel debate), and mandates that broadcasting partners produce engaging season reviews and highlight packages, the GPL will remain a hidden gem rather than a sparkling crown.
The players are there. The passion is there. But if the FA continues to save its best camera angles for the Black Stars while leaving the Premier League in the dark, they aren’t just failing the clubs; they are starving the very appetite they desperately need to feed
By Leslie Agyemang
Accra Hearts of Oak and Dreams FC will headline Matchday 5 of the Ghana Premier League when the two sides meet at the University of Ghana Sports Stadium tomorrow, with both clubs seeking a result that could shape their early season campaign.
The encounter comes at a crucial moment for the two sides with the Phobians looking to recover from their first defeat of the campaign and Dreams still searching for their first victory after four matches.
The Rainbow lads started the season strongly but were beaten 1-0 by Karela United last weekend, while Dreams suffered a slim 1-0 defeat to Bechem United.
Hearts had earlier recorded impressive victories over Berekum Chelsea and Bibiani Gold Stars before drawing goalless with Bechem United, leaving the club with seven points from their opening four matches.
Their defeat at Karela United, however, means they will be under pressure to quickly return to winning ways against a Dreams side determined to make home advantage count.
Dreams, meanwhile, have endured a difficult beginning to the campaign and will see tomorrow’s fixture as an opportunity to change their fortunes.
The ‘Still Believe’ side have collected points from only their opening draws and are yet to register a victory, making the meeting with one of the country’s traditional giants an important test of their character.
Elsewhere, Vision FC will welcome Bibiani Gold Stars to the Nii Adjei Kraku II Sports Complex today, with both teams looking to strengthen their positions.
Vision have shown encouraging form in the early stages, while Gold Stars will be seeking a response after suffering a 2-0 home defeat to newcomers Port City FC.
At the Debibi Presby Park, newly promoted Debibi United will face defending champions Medeama SC tomorrow.
Medeama finally opened their account with a convincing 4-1 victory over Basake Holy Stars and will be hoping that the result marks the beginning of a stronger title defence.
Port City FC will continue their impressive debut campaign when they host Bechem United at the Daasebere Boamah Darko II Park.
Basake Holy Stars will attempt to recover from their heavy defeat to Medeama when they host Berekum Chelsea at the Ampain AAK II Sports Arena.
Aduana FC will welcome Swedru All Blacks to the Nana Agyemang Badu I Park after producing one of the weekend’s most notable results last Sunday.
At the Kpando Stadium, Heart of Lions will host FC AshantiGold ’04 in another meeting between sides coming off victories.
FC Samartex 1996 will meanwhile welcome Young Apostles FC to the Nsenkyire Sports Arena, with the home side seeking to maintain their unbeaten start to the campaign.
By Enoch Ntiamoah Siaw
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