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Anthony Dzamefe eyes global recognition with Caveman watches
Anthony Dzamefe
From venturing into a business accidentally, Anthony Dzamefe has created the first African watch brand, Caveman and is set to compete on the global market.
Dzamefe in the last five years has carved a niche with his brand to compete with the best in the space.
In 2018, from a small shop at Adjiringanor in Accra, he nurtured and researched about the dream for nearly three years after which the maiden brand of Blue Caveman watches hit the market.
Five years later, Ghanaians have become familiar with watches.
But how did it all start?
In 2015, young Dzamefe, without any knowledge about watches, resigned from a hotel job and ventured into business.
He sold suits and petty items to make a living; but that did not last. With frustration setting in, he walked into a shop to get a watch with just GHȻ50 in hand but the watch was priced at GHȻ150, to his surprise.
Dzamefe walked away and decided to search online where he found a watch which he bought at GHȻ50 and posted on social media. Surprisingly, it attracted a buyer.
That birthed the idea to go into selling watches on the streets and university campuses in Accra to make a living.
The ambitious Dzamefe wanted more so he added to his portfolio the art of repairing the watches, making leather straps, breaking watches apart and essentially reverse engineering in order to come out with something since there was no African watch brand on the market amidst millions of watches sold across the continent.
After satisfying his curiosity on watches and creating a unique idea to promote his brand, the first product, the iconic Blue Volta model of about 50 pieces were produced under the Caveman brand.
The first 50 pieces took about two to three months to sell and Dzamefe restocked to produce more.
Dzamefe managed to demystify the idea that watches from Africa were inferior by conducting a survey to understand people’s preference for watches in order to sell faster.
He was intentional about going the extra mile to guarantee quality to make a statement on the market because “no one should regret ever buying my brand of watches; my buyers must rather become ambassadors.”
The plan was to run the business in five-year batches. Following a great first season in Ghana, Dzamefe is stepping into phase two, predominantly entering the global space (Dubai, UK,USA, Nigeria and other African and European countries).
The global approach demanded a showroom of international standards hence the recent opening of the grand showroom at East Legon.
Now, Dzamefe considers the brand ready for the competition in the global space, following the great work done on his products.
The brand had a few complications in terms of designs and lately implemented native elements into its designs to poke the sentiments of Africans and beyond.
It was, however, not without challenges as his mother did not accept the fact that his brilliant son who studied science at the Senior High School and could also become a banker had devoted his time to making watches.
There were also financial challenges as well as the challenge of working with people.
Aside producing watches, Dzamefe can also draw, write poems, play basketball, golf and piano among others.
With his talent, he is able to design his own watches, create commercials, write scripts for adverts, take photos and write a book.
Dzamefe started basic school from Mawuli Primary and went to St. Paul’s in 2007, all in the Volta Region. In 2009, he went to the University of Professional Studies, Accra (UPSA) where he did Business Management and later studied Business Administration.
He recently finished a Stone Setting course in Switzerland to enhance his production.
He has won several Awards including Emy Awards, Brand of the Year, Future of Ghana Award, 30 Under 30 Awards, Entrepreneur of the Year, Company of the Year, Product of the Year and also got recognised by the Office of the President for excellence in innovation.
By Michael D. Abayateye
Madam Sandra Seyram Kpedor, the District Chief Executive (DCE) of Anloga in the Volta Region, has emphasised the importance of parental involvement in children’s education, stating that education is free, but parents need to do more to support their children.
She said parents, teachers, and students must be involved in addressing the challenges facing the district’s education sector, particularly the poor Basic Education Certificate Examination (BECE) results.
Madam Kpedor outlined some key roles parents should play to promote their children’s education, including providing a conducive learning environment, monitoring their children’s progress, and supporting teachers.
The DCE highlighted some challenges the district faced such as inadequate infrastructure and a shortage of teachers, which have also contributed to the poor BECE results and called on well-to-do parent to help solve the situation through and other supports.
To address the issues, she also announced that plans have been taken to utilise the district’s common fund to implement educational projects, such as constructing school blocks and teachers’ bungalows at Sodzi community, and 2-unit classroom blocks each at Akplorwutorkor and Tegbi-Afedome respectively, among others.
Madam Kpedor also noted that her office had earlier notified the Ministry of Education to deploy more teachers to the area to improve teaching and learning, and encouraged students to work hard and strive for excellence, and work beyond their limit to succeed.
“To my wonderful and beautiful girls, you have to know it clear that women and girls have equal opportunities to compete with men for greater achievements,” she indicated.
The DCE cited her own achievement as a testament to the fact that women can excel in leadership positions, alongside Vice President Nana Jane Opoku-Agyemang, and stressed that girls were no longer limited to domestic roles but can pursue their dreams and become leaders.
Additionally, she mentioned that a meeting was held earlier with assembly members, and other stakeholders to address the district’s educational challenges and improve academic performance.
She promised that the district’s education oversight committee and stakeholders would work together to address the challenges and improve the district’s BECE results and called for parental involvement and support to boost the district’s education sector for children to chase their dreams to become future leaders for the success of the district and the nation.
She urged parents not to leave everything to the government but rather help in the provision of some necessary materials such as textbooks, exercise books, pens, pencils, food, and guidance to children for the successes of young learners. –GNA
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The spokesperson for Dr. Bawumia, Dennis Miracles Aboagye, has criticised the implementation of the NDC government’s No Fee Stress policy, arguing that the programme has failed to deliver on its core promise.
According to him on Starr fm, the policy, which was introduced to ensure stress free payment of fees for level 100 tertiary students, has rather turned into what he described as post stress support.
He explained that students are required to pay their fees first before applying for reimbursement, a situation he believes defeats the purpose of the policy.
He questioned claims by government officials that the policy has been successful and that citizens are happy.
In his view, such claims do not reflect the lived realities of many Ghanaians. He stressed that while some people may appear satisfied, many others continue to struggle.
Dennis Miracles Aboagye pointed to the situation of trained teachers and nurses who have been picketing for nearly six months, demanding employment.
He noted that government responses suggesting it cannot accommodate all of them contradict claims of economic stability.
He further argued that economic indicators such as a stable currency mean little to people who are unable to secure jobs or access promised support.
He observed that telling an unemployed teacher or a struggling student that the cedi has strengthened does not address their immediate challenges.
On the issue of tertiary education, he maintained that no level 100 student benefited from stress free fees in 2025, despite the policy being announced.
He added that in 2026, students have already reported to school without receiving the promised support.
He insisted that asking students to pay fees first and seek reimbursement later amounts to support after hardship, not stress free education.
According to him, this approach goes against what was promised during the policy announcement.
Dennis Miracles Aboagye questioned why a government that presents the economy as strong is unable to fulfil what he described as simple and clear promises.
He added that there is a fundamental problem with the way the economy is being managed and indicated that he is prepared to explain his position further.
By: Jacob Aggrey
