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Abeiku Santana is new brand ambassador for aYo MTN
Mr. Gilbert Abeiku Aggrey popularly known as ‘Abeiku Santana’ has been unveiled as brand ambassador for ‘aYo’ Intermediaries Ghana, a micro insurance company of telecommunication giants, MTN.
The partnership would see the 2021 Radio and Television Personality of the Year, join the aYo family which has insured over seven million Ghanaians with hospital and life insurance cover over the past five years.
At the official signing ceremony in Accra, Mr. Francis Gota, Chief Executive Officer of aYo Ghana Intermediaries Limited, stated that Abeiku Santana’s advocacy of championing the course of the less privileged aligns with the company’s vision.
“It is really an honour to have Abeiku Santana on board especially considering your desire to help the less privileged people and contributing to the improved well being, we deem you the right person for this partnership and we remain hopeful of a fruitful outcome, ” he said.
Mr. Gota further noted that his outfit was poised to change the bad narrative of insurance by delivering a service that is fast, convenient and easy to use.
“For us we want to provide a future where everybody uses insurance. So many people have misconceptions about insurance considering the difficulty in getting their claims but our outfit wants to demystify all those misconceptions but leverage on technology to provide easily accessible insurance to everybody,” he noted.
The highly renowned broadcaster in his remarks expressed his excitement over joining the aYo group and was poised to lead the charge of getting more Ghanaians ensured considering its life saving packages.
“I am amazed with the kind of packages aYo has for its customers and very delighted to come on board to push this agenda of getting many people enrolled on the scheme.
“In this digital age to have an insurance product that is easily accessible and so affordable, it is quite remarkable. I am yet to have an insurance policy that cares so much for the low-income earners than aYo and I urge Ghanaians to subscribe to this insurance to secure the future,” he said.
The aYo Insurance service has over the past few years paid over 7.4 million claims to its customers enrolled on “Recha rge with Care”, “Send with Care”, and other insurance products.
The Ghana Tourism Development Company, GTDC, under the leadership of Prof.Kobby Mensah has launched GTDC Campus Tourism Office at the University of Ghana.
The initiative aims to promote educational and domestic tourism by providing structured campus tour experiences showcasing key heritage sites, including the Archaeology Museum and the School of Performing Arts.
It will also offer students their first travel experience across the continent and inculcate in them love to visit Ghana’s heritage sites.
Addressing the gathering at the launch yesterday, the Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, described tourism as a vehicle for education and heritage preservation, stressing that the sector must inspire citizens to value and protect national culture for future generations.
The minister highlighted tourism’s connection to disciplines such as history, the arts, economics and environmental science.
The minister further noted that the private sector is the engine of tourism economy, adding that the engines require fuel, which is talents.” by investing in these young people today, you are securing the quality, the innovation and competitiveness of our own industry for tomorrow.
She added that the establishment of the office represents a deliberate investment in the intellectual capital of the country.
The GTDC boss, Prof.Kobby Mensah, said,”at GTDC, we believe that if our tourism has to be sustainable, we have to promote domestic tourism and a very big part of it is getting students to appreciate tourism and helping them to organise tours.”
He added that the University of Ghana itself is a huge heritage site which must be explored.
Prof.Kobby Mensah noted that the initiative, which is one of many to be established across the country, is a joint partnership between GTDC and University of Ghana.
The Vice Chancellor of the University, Prof.Nana Aba Appiah Amfo, said the University is a custodian of heritage which goes beyond the structures and welcomed the establishment of the first Campus Tourism Office.
She was optimistic that the office would be put to good use to achieve the intended purpose.
The launch brought together Stakeholders reaffirming their commitment to nurturing future tourism and hospitality professionals.
By Edem Mensah-Tsotorme
Ghana has officially accepted an invitation to serve as Guest Country at Burkina Faso’s 22nd National Culture Week in Bobo-Dioulasso from April 22 to May 2, 2026.
The invitation was extended by Burkina Faso’s Minister of Communication, Culture, Arts and Tourism, Gilbert Noël Ouédraogo, accompanied by the Ambassador of Burkina Faso to Ghana, H.E. David Kabré.
Receiving the delegation, Abla Dzifa Gomashie reaffirmed Ghana’s commitment to deepening cultural diplomacy and strengthening historic ties between the two nations.
She noted that the festival will create opportunities for young creatives, expand exhibition platforms and promote commercial exchange within the creative sector.
The event will feature cultural performances, a community village and gastronomy fair, an arts market, literary engagements, and a craft and trade fair.
Ghana’s participation is expected to further strengthen bilateral relations between John Dramani Mahama and Ibrahim Traoré, while fostering collaboration within the creative ecosystems of both countries.
