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AfCFTA Forum & Festival: Ghana Readies to Host “Creatives Connect Afrika” at La Palm Royal Beach Hotel
The African Continental Free Trade Area (AfCFTA) Secretariat, in partnership with the Government of Ghana and Africa Tourism Partners, is set to launch a defining moment for the continent’s creative economy as it hosts the inaugural AfCFTA Forum and Festival on Tourism, Creative, and Cultural Industries, branded Creatives Connect Afrika.
The event will take place from Monday, November 24 to Wednesday, November 26, 2025, at the La Palm Royal Beach Hotel in Accra, Ghana.
Held under the auspices of John Dramani Mahama, President of the Republic of Ghana, and the leadership of Wamkele Mene, Secretary-General of the AfCFTA Secretariat, the forum is designed to strategically transition Africa’s creative sector, particularly Film, Music, and Fashion industries from cultural forces into high-value pillars of continental trade and investment.
The Tripartite Partnership: Architects of Continental Integration
The “Creatives Connect Afrika” forum is underpinned by a powerful three-way partnership, each organisation contributing a vital element to the event’s success:
The AfCFTA Secretariat functions as the project’s policy engine, leveraging its position as the custodian of the continent’s single market to integrate the creative industries into the formal trade architecture.
Its core mandate is to operationalise key protocols – such as those on Trade in Services, IPR, and Digital Trade – to dismantle existing cross-border barriers and provide the structural foundation for the estimated $50 billion creative sector to become a core driver of Africa’s industrialisation.
The Black Star Experience (BSE) Secretariat serves as the national anchor and cultural champion, confirming the Government of Ghana’s deep commitment to the sector.
This flagship initiative, with a vision to Transform Ghana into Africa’s Culture Capital and inject US$5 billion into the economy by 2027, ensures the continental dialogue is rooted in a dedicated national framework. The BSE’s co-hosting role guarantees that the forum’s outcomes directly support Ghana’s strategy to generate jobs and global influence through three of its cultural pillars – Film, Music, and Fashion.
Africa Tourism Partners (ATP) acts as the strategic and commercial facilitator, specializing in investment promotion and business events (MICE). ATP’s primary role is to ensure the forum operates as a viable tourism and investment marketplace by designing the high-impact Business-to-Business (B2B) and Matchmaking Sessions.
They establish the necessary commercial infrastructure, utilising tourism to foster a synergy between travel and commerce that accelerates continental deals for creative entrepreneurs.
AfCFTA: Policy Meets Prosperity
For the AfCFTA Secretariat, the Forum provides a crucial platform to operationalise the agreement’s protocols, particularly on Trade in Services, Investment, and Intellectual Property Rights (IPR).
Mrs. Emily Mburu-Ndoria, Director, Trade in Services, Investment, Intellectual Property Rights and Digital Trade at the AfCFTA Secretariat, has been instrumental in working with the government and private sector partners to organise the maiden edition of the continent-wide event in Ghana.
“For too long, the immense cultural value created in Lagos, Dakar, Nairobi, and Cairo has struggled to traverse African borders due to fragmented policies and prohibitive laws and regulations,” explained Ms. Mburu-Ndoria. “
Creatives Connect Afrika is the intervention point. It is where policymakers and creatives sit down to unlock movement and mobility for artists, and establish financial instruments that understand and invest in creative intellectual property.” She commended Ghana for partnering the AfCFTA Secretariat to host this very important event.
A Presidential Mandate for Creative Trade
The co-hosting role by Ghana, facilitated through the Black Star Experience Secretariat, confirms the national priority placed on the creative economy.
Mr. Rex Owusu Marfo (Rex Omar), the Presidential Staffer for The Black Star Experience Secretariat at the Office of the President, confirmed the national commitment to turning cultural influence into economic reality, noting the collaborative efforts by his office, the AfCFTA Secretariat and the Africa Tourism Partners to bring this maiden edition of the Creatives Connect Africa to life.
“The Black Star Experience is a deliberate strategy to position Ghana as the continent’s leading creative and cultural hub. Creatives Connect Afrika, hosted in collaboration with the AfCFTA, and ATP allows us to take this vision continental,” stated Mr. Owusu Marfo.
He added, “Our youth are generating globally dominant cultural exports.
Our duty now is to provide the continental policy plumbing and financial structures necessary for these creators to trade seamlessly across Africa’s 1.4 billion-person market.”
Tourism as the Gateway to Trade
The third partner, Africa Tourism Partners (ATP), views the festival as the perfect synergy between travel, tourism, heritage, and commerce.
Mr. Kwakye Donkor, Chief Executive Officer (CEO) of Africa Tourism Partners, noted how the event will use tourism infrastructure to facilitate creative trade.
“Tourism is the most immediate way to monetize cultural experiences. By integrating the Forum with a high-calibre Festival, we are creating a reason for investors, buyers, and general travellers to come to Ghana and spend,” said Mr. Donkor. “We are building the travel and logistics pipeline necessary to support the creative value chain.”
Forum and Festival Programme Overview
The three-day Creatives Connect Afrika Forum and Festival features a rich blend of masterclasses, policy dialogues, business matchmaking, and cultural showcases. Day One is dedicated to industry-led Masterclasses in Film, Fashion, Music, and Fintech, delivered by leading experts from across Africa. Sessions focus on strengthening the creative value chain, intellectual property, digital distribution, financing, and intra-African market access under the AfCFTA.
Day Two features the Official Opening Ceremony, with keynote addresses from high-level dignitaries including the His Excellency John Dramani Mahama, and His Excellency Wamkele Mene.
The day continues with thought-leadership panels on expanding Africa’s creative economy through tourism, digital innovation, and policy alignment. It also includes film screenings, cultural performances, and expert dialogues on unlocking investment opportunities in Film, Fashion, and Music.
The entire programme is designed to merge policy, commerce, and culture – connecting creatives, investors, policymakers, and industry leaders to drive trade, mobility, and economic growth across Africa’s creative and cultural industries.
The cultural centrepiece of the event includes the Creatives Connect Afrika Runway, a premium showcase for African fashion designers, and the grand finale Cultural Night & Musical Festival, where attendees are encouraged to wear traditional attire for an evening of electrifying performances to take place at the +233 Jazz Club in Accra.
Creatives Connect Afrika is positioned not just as a festival, but as the inaugural continental policy and marketplace platform designed to unlock the economic potential of Africa’s creative industries.
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Oxfam in Ghana donates medical equipment and essential drugs worth GH¢1.5 million to Kasoa Polyclinic
Oxfam in Ghana has donated medical equipment and essential drugs worth about GH¢1.5 million to the Kasoa Polyclinic to strengthen maternal and reproductive healthcare services in the municipality.
The presentation, which took place on Tuesday, June 24, 2026, at the premises of the clinic in Kasoa, formed part of the sustainability and legacy activities under the Power to Choose (P2C) Project.
The donated items included delivery beds, maternity beds, oxygen cylinders, neonatal resuscitation equipment, blood pressure monitors, newborn weighing scales, suction machines, delivery kits, essential medicines, medical theatre wear and other critical supplies to support quality healthcare delivery.
The Power to Choose Project is a seven-year initiative being implemented by Oxfam in Ghana in partnership with the Planned Parenthood Association of Ghana (PPAG), WiLDAF Ghana, SEND Ghana, Norsaac and PARDA, with funding from Global Affairs Canada through Oxfam Quebec.
The project seeks to improve sexual and reproductive health and rights for young people, particularly adolescent girls, young women and young men living in vulnerable and marginalised conditions.
Addressing nurses and management of the hospital, the Country Director for Oxfam in Ghana, Mohammed-Anwar Sadat Adam, said the project, which began in 2021 and will run until early 2028, is being implemented in seven countries across Africa, Latin America and the Middle East.
He said Ghana and the Democratic Republic of Congo are the two African countries benefiting from the project.
Mr. Adam noted that the project has already trained about 102 health workers in areas including youth-friendly services, emergency obstetric and neonatal care, family planning, gender-based violence response, respectful maternity care and inclusive healthcare delivery.
He said Oxfam and its partners conducted assessments at beneficiary facilities and identified equipment needs to help improve healthcare delivery.
According to him, the donation would create safe spaces where young women and girls could seek healthcare services without fear or stigma and would improve health outcomes in the community.
Mr. Adam thanked the Government of Canada, the Ghana Health Service, the Society of Obstetricians and Gynaecologists of Ghana (SOGOG), World Health Ghana and other partners for supporting the implementation of the project.
He urged the beneficiary facilities to ensure that the equipment is properly used and maintained to serve the community for many years.
A speech by the Municipal Health Director for Awutu Senya East, Dr. Stanley Kweku Yaidoo, which was read on his behalf by the Municipal Accountant, Rev. Dr. Askari Thomas, described the donation as timely and important.
He said quality healthcare delivery depends on manpower, financial resources and equipment, adding that healthcare workers cannot effectively deliver services without the necessary tools.
Dr. Yaidoo thanked Oxfam and its partners for selecting Kasoa as one of the beneficiary facilities and assured them that the equipment would be put to good use.
The Acting Medical Superintendent of Kasoa Polyclinic, Dr. Papa Kojo Arthur, expressed appreciation to Oxfam for its continuous support over the years through training and capacity building.
He said the equipment would greatly support the effective management of patients, particularly in maternal and child healthcare.
According to him, the donation would help reduce maternal and perinatal mortality in the municipality.
The donation formed part of efforts to strengthen the capacity of youth-friendly health facilities in eight implementing districts across five regions of Ghana to continue providing quality and accessible sexual and reproductive healthcare services beyond the lifespan of the project.
By: Jacob Aggrey
The Ministry of Tourism, Culture and Creative Arts (MoTCCA) has announced that an electronic copy of Ghana’s revised National Cultural Policy is now available online for free access by the public and stakeholders in the creative sector.
In a statement issued on June 22, the ministry said the revised policy was officially launched on June 9, 2026, at the National Theatre of Ghana in Accra.
According to the ministry, the decision to upload the document on its official website is aimed at ensuring widespread dissemination, increasing public awareness and promoting the effective implementation of the policy.
The ministry encouraged sector practitioners, stakeholders and members of the public to visit its website and read the document.
“The Ministry of Tourism, Culture and Creative Arts, in the spirit of the Black Star Experience, remains committed to a transparent, inclusive and collaborative approach to building the better Ghana we want,” the statement said.
It added that it looks forward to the active participation of stakeholders in implementing the policy for the benefit of the country.
The ministry urged the public to take advantage of the free access to the policy document and familiarise themselves with its contents.
By: Jacob Aggrey
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