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Lynx Entertainment launches ‘Live the Music’ to fix generational gaps

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• Richie in an interview with Cookie T

Richie in an interview with Cookie T

Ghana’s prominent record label, Lynx Entertainment, last Fri­day launched a new initiative dubbed ‘Live The Music’ to nurture new talents, cele­brate legends, and connect every Ghanaian through shared artistic experiences for a better future.

The initiative made up of 12 components is aimed at addressing some generational gaps in the Ghanaian music industry.

‘Live The Music’ is made up of components like Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits.

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Speaking at the launch on Friday, August 9, the Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, said the initiative was aimed at addressing fragmentations and lack of collaborations.

According to him, this has left a gap which could be ad­dressed through a movement and a force of partnership to improve the fortunes of the music industry to the benefit of stakeholders.

Against this backdrop, Richie Mensah revealed that he set up a team to look at the problems of the indus­try and proffer solutions to them.

In that effort, some of the problems they encoun­tered, he said had immedi­ate solutions, whereas others had long term solutions.

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In addressing the chal­lenges encountered, Richie Mensah said the initiative has been designed to solve one or more problems.

He said entertainment was the most powerful indus­try in the world, adding that “what we are getting wrong as Africans is that we have not told our story well, let’s stay true to ourselves and we will take over the world through entertain­ment.”

A representative from Sony Music West Africa, Godwin Tom, urged artistes and industry players to take an interest in owning the catalogs of homegrown music to ensure the sustainability of the culture in the future.

Many industry players who were at the event to support the launch of the ‘Live The Music’ expressed satisfaction and urged the creative arts eco-system to solidly support it.

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‘Artivism’ at TGMA27: Okyeame Kwame uses gold-themed Red Carpet look to wage war against galamsey

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Renowned musician and “Rap Dacta” Okyeame Kwame transformed the 2026 Telecel Ghana Music Awards (TGMA) red carpet into a platform for environmental activism, making a bold visual statement against the devastating effects of illegal mining, affectionately called galamsey.

Arriving in a striking ensemble, the artiste was draped in gold colours from head to toe, complete with a matching gold-plated sword.

However, the glamour carried a somber message. Flanked by two bodybuilders who performed as figures suffering from the physical and environmental “cancers” of illegal mining, Okyeame Kwame’s appearance served as a stark contrast between the beauty of Ghana’s gold and the destruction caused by its extraction.

Speaking to host Giovanni Caleb, the musician explained that his “glittering” look was a deliberate irony intended to spark a national conversation.

“I wanted to look like gold to remind Ghanaians that while gold glitters, galamsey destroys our rivers, our rocks, our air, and our nature,” Okyeame Kwame stated.

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He further emphasised that the fight against environmental degradation transcends partisan lines.

“If we glitter like this once every year and forget that it is not the responsibility of the NPP or NDC, but the collective responsibility of all Ghanaians to stop this galamsey cancer, then we have failed,” he added.

Long recognized as an ‘Artivist,’ Okyeame Kwame has a storied history of using his public platform to champion social and environmental causes.

The 2026 TGMA, while a night of musical celebration, was momentarily refocused by the Rap Dacta’s plea for the protection of Ghana’s natural heritage, proving once again that art remains one of the most powerful tools for social change.

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Okyeame Kwame is currently out with new single dubbed, “Clap,” a song encouraging communal support and celebration of others’ successes.

By Edem Mensah-Tsotorme

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TGMA 2026: Who rules Ghana music  tonight as AOTY?

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The biggest event on Ghana’s entertainment calendar is set for a night of honours, pomp, and pageantry. 

It is a night where musicians who excelled during the year under review will be rewarded through the endorsement of the Telecel Ghana Music Awards Board, the Academy, and the general public.

The Grand Arena, the ideal venue for the 27th TGMA, will host a star-studded audience of musicians, media personalities, businessmen, politicians, actors, and footballers among others.

 On this night, the most coveted prize is the Artiste of the Year (AOTY) category, which will see the crowning of a new king or queen of Ghana music.   

Two heavyweights in the category, Stonebwoy and Sarkodie, have the opportunity to set an enviable record as the only artistes to win the coveted title for a third time. 

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Should they fall short, the opportunity shifts to Black Sherif and Diana Hamilton to equal the record of two wins, joining the elite ranks of past double-winners like VIP.

A win for Diana Hamilton, will set her up in a lonely journey at the top as the only gospel musician, to win the Artiste of the Year for the second time.

Alternatively, Wendy Shay could make her debut by winning the award for the first time. This would make her team up with Diana Hamilton as the only female artistes alive to hold the title. The late Ebony, won it posthumously in 2018.

 If the title slips past them and falls to Medikal, he will also become a first-time winner, etching his name into the annals of Ghana music history.

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Patrons can look forward to electrifying performances from a long list of confirmed artistes, including Black Sherif, Diana Hamilton, Piesie Esther, R2Bees, Medikal, Wendy Shay, Lasmid, Kofi Kinaata, Samini, and Fido, among others.

Beyond the ultimate prize, several other major categories are up for grabs, including Music Video of the Year, New Artiste of the Year, Gospel Artiste of the Year, Most Popular Song of the Year, and Songwriter of the Year.

By Edem Mensah-Tsotorme

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