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South African Tourism sets sights on Arabian Tourism markets to boost sector recovery
South African Tourism continues to find strategic opportunities to fast-track the sector’s tourism recovery. The Arabian Travel Market is one platform, as it brings together global tourism decision-makers, industry experts and thought leaders to unlock the sector’s potential.
Now in its 30th year, the tradeshow will take place at the Dubai World Trade Centre from 1 to 4 May 2023.
Zinhle Nzama, the Acting Chief Convention Bureau Officer at South African Tourism says that South Africa’s presence at the Arabian Tourism Market “marks a significant milestone in South Africa’s journey towards economic revival and tourism rebound.”
“Participating at this trade show is a great opportunity that cannot be missed,” Nzama said matter-of-factly.
She added: “It was critical for us to return to ATM again because last year was a huge success for the exhibitors that attended, and ultimately a big win for South Africa’s tourism sector. Last year, the South African delegation came back with over 37 leads, most of which were converted into business.”
As part of ATM last year, South African Tourism entered into an MoU with Emirates Airlines which has, amongst others, seen the airline flying 49 weekly flights into South Africa. These numbers are at pre-pandemic levels and signify how South African Tourism continues to leverage these international trade shows.
This year, South African Tourism is taking 19 exhibitors to ATM, including 14 products and experiences and 5 SMMEs.
“Our exhibitors are carefully selected to ensure that they specifically meet the needs and preferences of the Middle Eastern travellers looking to come and explore South Africa,” adds Nzama.
She said tourism is a vital part of South Africa’s economic recovery grand plan dubbed the South African Economic Reconstruction and Recovery Plan.
She emphasized, “International travel and tourism trade shows provide an opportunity for South African tourism enterprises of varying sizes to strike impactful, lasting partnerships and even ink fruitful collaboration contracts.”
“We are committed to diligently executing our strategies to achieve the ambitious targets we have set ourselves, including 21 million arrivals by 2030 as per the National Development Plan’s (NDP) injunction,” she stated.
In 2022, tourism contributed 3.7% towards South Africa’s GDP, surpassing agriculture, utilities, and construction contributions.
Tourism also plays a vital role in providing sustainable employment opportunities. As per the 2021 employment statistics, the travel and tourism sector in South Africa employed nearly 1.08 million people.
According to Nzama, the Arabian Tourism Market presents a significant chance for South Africa to promote its destination directly to its important source markets in Asia, Australia, and the Middle East.
The region, she revealed, has seen healthy incoming visitor numbers in recent years, which South Africa aims to cultivate and nurture.
She added that last year, “South Africa attracted 5.7 million incoming international visitors between January and December 2022.”
The latest numbers from the Middle East indicate a strong recovery in tourism. In December 2022, there was a significant increase of 223.1% compared to the previous year, with a total of 40,628 arrivals.
Israel was the most significant source market, with 17,427 visitors, followed by Saudi Arabia with 11,464 and the United Arab Emirates with 3,100.
Other countries in the region also contributed a healthy 8,637 visitors
South Africa, Nzama added, believes that there is more room for growth not just in this region’s contribution but in the overall global figure of wanderlust-seekers who heed its message to come to South Africa and “Live Again.”
International trade shows such as ATM are part of the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which South Africa has identified as one of the growth levers in the post-COVID-19 pandemic era.
The Ghana Tourism Development Company Limited (GTD) in collaboration with the Department of Organisation and Human Resource Management, University of Ghana Business School (UGBS) has marked the 2026 World Safety Day Celebration in Accra.
The event held on Tuesday, April 28, 2026 at the Cedi Conference Centre, Legon was under the theme “Good Psychosocial Working Environment: A Pathway to Thriving Workers and Strong Organizations.”
The day is observed globally to promote safe and healthy working conditions and to raise awareness about both physical and psychological risks at the workplace.
The event formed part of efforts by stakeholders to deepen national conversations on workplace safety, particularly the growing concern about psychosocial well being.
In his keynote address, the Minister for Labour, Jobs and Employment, Dr Abdul Rashid Hassan Pelpuo stressed that workers must not be treated as machines but as human beings with dignity, rights and families.
He explained that unsafe work environments marked by fear, harassment, intimidation and excessive pressure reduce productivity and weaken organisations.
He noted that although physical hazards such as faulty equipment and unsafe buildings remain a concern, psychological risks including excessive workload, bullying, job insecurity and toxic communication are equally dangerous and must be addressed.
According to him, psychological hazards are real, measurable and preventable, and should be treated with the same urgency as physical risks.
He maintained that safe and healthy working conditions are not a luxury but a fundamental right that supports productivity and social justice.
Dr Pelpuo further stated that the government remains committed to strengthening occupational safety and health systems, adding that worker wellbeing is a core responsibility of leadership and not a public relations issue.
He urged employers to create environments where dignity is protected, and workers are empowered to speak without fear.
The Dean of University of Ghana Business School, Prof Ernest Y Tweneboah Koduah noted that the school is committed to shaping a better world of work that is equitable, productive and sustainable.
He announced that the school has secured accreditation from the Ghana Tertiary Education Commission to introduce a programme in organisational health and safety.
He explained that gaps in workplace safety in Ghana are linked to weak enforcement, underreporting and limited professional training.
He added that the new programme will equip graduates with the skills to prioritise employee wellbeing as a key organisational responsibility.
Prof Tweneboah Koduah urged organisations to assess psychosocial risks, invest in human resource capacity and create environments where workers can openly discuss mental health concerns.
He emphasised that collaboration between academia and industry is essential to addressing workplace safety challenges.
Delivering remarks on behalf of the Vice Chancellor, the Registrar of the University of Ghana, Emelia Naa Kwantsua Agyei Mensah described the event as historic, noting that it is the first time the university is marking the global observance.
She explained that the focus on psychosocial wellbeing reflects current realities in the world of work.
She stated that employee health, including mental and emotional wellbeing, directly affects productivity, morale and institutional performance.
Mrs Agyei Mensah added that the university is committed to creating a safe and supportive environment for staff and students, beyond minimum legal requirements.
She called on leaders to reflect on the kind of workplaces they create and to prioritise the wellbeing of employees.
CEO of the GTDC, Prof Kobby on his part noted that its participation aligns with its commitment under the Riyadh Declaration, which calls on member states to improve infrastructure and public safety, as well as enhance services, transport, connectivity and accessibility.
He indicated that the company intends to use the platform to highlight Ghana’s readiness to implement the declaration, with a strong focus on worker safety and wellbeing as a foundation for sustainable tourism development.
The event brought together policymakers, academics, industry players and students to discuss strategies for improving workplace safety and promoting healthier work environments across the country.
By: Jacob Aggrey
The Ghana Armed Forces has confirmed that an escort convoy protecting civilians was attacked in Binduri in the Upper East Region, leaving three people dead.
In a press release issued on April 27, 2026, the military said the convoy, which was escorting about 140 civilians from Bawku to Bolgatanga, came under gunfire from unknown attackers.
It said the attackers shot at the convoy several times, killing three of the civilians being escorted and injuring one other person.
According to the statement, soldiers returned fire and were able to repel the attack. In the process, seven of the assailants were killed.
The military added that during a follow-up operation, weapons and ammunition were retrieved from a suspect who had taken refuge in a mosque.
The items included a G3 rifle, two loaded magazines, and additional rounds of ammunition.
It said ten other suspects have been arrested and are assisting with investigations.
The Ghana Armed Forces cautioned the public against engaging the military or any security agency during operations.
It extended condolences to the families of those who lost their lives and wished the injured person a speedy recovery.
By: Jacob Aggrey
