Entertainment
Netflix Will Launch Lower-Cost, Ad-Supported Streaming Plans, Reed Hastings Says
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Netflix, after years of insisting it would stick solely to subscription-only plans, is finally open to offering lower-cost, ad-supported packages, co-CEO Reed Hastings said on the company’s Q1 earnings interview.
The company expects to nail down its ad-supported streaming strategy over the next year or two, Hastings said, “but think of us as quite open to us offering even lower prices with advertising as a consumer choice.”
Hastings’ comments about Netflix planning to intro an ad-supported plan come as the company’s subscriber growth has hit a wall — in fact, Netflix lost 200,000 subs in the first three months of 2022 and expects to drop 2 million in Q2. Adding ad-supported options could give it a new pathway to growth; in addition, to boost the top line, Netflix is looking at ways to collect money from the estimated 100 million-plus households that currently use a shared password to stream without paying for it.
“Those that have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said. “But as much as I’m a fan of that, I’m a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want, makes a lot of sense.”
Hastings didn’t provide details on what Netflix’s ad-supported plans might cost. The streamer’s standard two-stream HD plan costs $15.49 per month in the U.S.
Several of Netflix’s biggest competitors offer cheaper, ad-supported plans, including Hulu, HBO Max and Paramount+. Last month Disney announced plans to launch an ad-supported Disney+ plan starting late in 2022 in the U.S.
“I don’t think we have a lot of doubt that [the ad model] works,” Hastings said, citing Hulu and HBO Max as well as the upcoming plans from Disney+. “I’m sure we’ll just get in and figure it out — as opposed to test it and maybe do it or not do it.”
With its advertising play, Netflix can avoid wading into data-privacy pitfalls that have become problematic for some internet companies by using third-party technologies that match ads with viewers without needing access to personally identifiable information, Hastings said.
Last month, Netflix CFO Spencer Neumann signaled the streamer’s willingness to consider adopting an ad-supported tier. “It’s not like we have religion against advertising, to be clear,” Neumann said at a Morgan Stanley investment conference. While “that’s not something that’s in our plans right now,” he said, “never say never.”
Ghana’s comedy industry would take centre stage today, when the sixth edition of the Ghana Comedy Awards is held at the College of Physicians and Surgeons in Ridge, Accra.
The event, which has become the country’s premier platform for recognising excellence in comedy since it rebranded from the Comedy and Poetry Awards, would celebrate comedians whose performances and contributions stood out between January 1 and December 31, 2025. 
This year’s ceremony would begin with a red-carpet session at 7:00 p.m., followed by the main awards event at 8:30 p.m.
Organisers have promised an evening of entertainment featuring some of Ghana’s foremost comedy talents, including Lekzy, Jeneral Ntatia, Kojo PJay, Oh Joo, Alo Wess, Ranzy Ray and Jerry Ashinyo.
Musical performances are also expected to complement the comedy acts.
Media personality Kwame Dadzie would play host for the event, which is expected to attract comedians, entertainers and fans from across the country.
Tickets for the awards are selling at GH¢200 for the silver package and GH¢300 for Gold.
The organisers have also urged the public to support their favourite nominees by voting before polls close at 6:00 a.m. on Saturday, August 1. Voting can be done by dialling 71333*009# and entering the nominee’s code.
Beyond honouring outstanding performers, the Ghana Comedy Awards seeks to celebrate the growth of Ghana’s comedy industry and the talents who continue to entertain audiences nationwide. -GNA
After years of development, funding, and creative grit, Ghanaian feature film “Ego Reach We All” has earned an official nomination to make its world premiere at the 79th Locarno Film Festival in Switzerland this month.
Formerly titled Vagabonds, the 105-minute drama was written and directed by Amartei Armar and produced by Yemoh Ike.
It marks one of the biggest international breakthroughs for Ghanaian cinema in recent years.
The film was shot entirely in Ghana with a Ghanaian cast and crew, grounding it in authentic local culture.
Post-production was completed in France, a collaboration that Director Amartei Armar says reflects the film’s spirit, “A Ghanaian story told with the world.”
The journey began in 2018 when the short film version won at the Montreal World Film Festival, an Oscar-qualifying event.
From there, ‘Ego Reach We All’ grew into a full-length feature backed by some of the most respected names in global film development: Winner – Cannes Focus CoPro, Recipient – Red Sea Development Fund, Honoree – Red Sea Souk Award and Backed by – Red Sea Productions Fund.
Industry watchers have called it one of the most promising African film projects to emerge in the last decade.
Beyond awards, the project was shaped in top international labs.
Armar was selected for the Heyazah Screening Lab in Doha, Qatar, to refine the film’s narrative.
Producer, Yemoh Ike joined the prestigious, 2023 EAVE Producers Programme under a CNC scholarship, with training sessions in Luxembourg, Austria, and the Netherlands.
Most recently, the film was chosen for the 2025 Atlas Workshop in Marrakesh, Morocco, cementing its place in global cinema circles.
Casts include, Idrissu Tontie, Dorothy Adobea Tandoh, Emmanuel Wilberforce, Barbara Yong Jin, Emmanuel Owusu Ofori, O’Bryan Kwame Enyan, Gabriel Narh Addo, Nelly Bilson, and Kwame Brenya.
For the team, Locarno is not just a festival slot. It’s validation that Ghanaian stories, told by Ghanaians, can compete on the world’s most respected stages.
“Principal photography was done entirely by Ghanaian creatives,” the producers noted.
By Edem Mensah-Tsotorme
