Entertainment
Wi-Flix to release 20 Original Titles by end of 2022, launches new campaign in Ghana
Wi-Flix, Africa’s fastest-growing entertainment streaming platform has announced that it plans to release 20 Titles of Wi-Flix Originals by end of 2022.
Wi-Flix is a leading Africa-based live streaming and subscriber video on demand provider offering authentic, originally African, and international content to subscribers in Africa and the diaspora.
In addition, the streaming platform aims to expand into other African markets including but not limited to Tanzania, Ethiopia and Mauritius by the end of 2022.
Speaking at the ceremony, Wi-Flix Co-founder & Chief Commercial Officer, Mr Louis Manu said that among its key milestones after the colourful outdooring was to help the young filmmakers on its platform generate an average of 1,000 USD monthly revenue on Wi-Flix by the end of 2022.
“Wi-Flix was birthed with the sole aim of ensuring that African stories are distributed widely across the continent and beyond and our ambition is to have at least two million customers by the end of 2022 on Wi-Flix enjoying the great content that African filmmakers develop,” he said.
According to Mr. Manu, this would, in turn, translate into the creation of about 15,000 decent jobs by end of 2022 to boost youth employment.
Congratulating Wi-Flix on its launch, Mr. Samuel Ofori-Gyampoh, Jospong ICT Group Chief Operation Officer said that the outdooring of Wi-Flix would increase the diversity and volume of exciting African entertainment content available to its subscribers.
“The Jospong Group is fully behind Wi-Flix and its journey to democratise content delivery and it will lend all the support and investments needed to grow in this space because as it grows, our content developers will also grow and the industry at large”, Mr. Ofori-Gyampoh said.
Wi-Flix offers premium content at an affordable price point and currently has over 30,000 hours of content which comprise Exclusive Movies, Series, and Kids Content.
Wi-Flix recently signed a Partnership Agreement with Ignite Media Group operators of Metro TV, Original TV and Original FM to co-create viewing content for the Wi-Flix platform and a technology firm Nerasol which will integrate an additional payment solution for Wi-Flix services and promote it on its available digital channels.
Accra is set this weekend as Porials Pitch 2026 makes its highly anticipated return—an event that has rapidly evolved from a social media-driven concept into one of the country most influential retail gatherings.
Set for Saturday, April 18, 2026, at Accra Mall (Ghud Park), the festival will open its doors at 8:00 AM, drawing a mix of bargain hunters, young entrepreneurs, and lifestyle enthusiasts eager to experience what has become a defining moment on Accra’s commercial calendar.
Dulcie Boateng—entrepreneur, influencer, and CEO of Dulcie Porium—whose ability to mobilize audiences both online and offline continues to reshape the local retail landscape. Often dubbed Ghana’s “Snapchat Queen,” Boateng has leveraged her digital influence into tangible economic impact, with Porials Pitch standing as a prime example.
More Than a Market
While at first glance the event may appear to be a conventional pop-up market, Porials Pitch has steadily carved out a niche as a hybrid of commerce, culture, and community engagement. This year’s edition will feature 100 vendors, offering a curated blend of vintage pieces, emerging fashion brands, beauty products, and mainstream goods—many at discounted prices reaching up to 50 percent.
The Business Behind the Buzz
Perhaps the most telling indicator of the event’s momentum lies behind the scenes. Vendor slots for the 2026 edition reportedly sold out in just two minutes, generating approximately GH¢600,000—a figure that speaks not only to demand but also to the growing confidence in influencer-led commerce within Ghana.
A Reflection of a Changing Retail Culture
As Ghana’s urban consumer culture continues to evolve, events like Porials Pitch 2026 highlight a broader shift toward experience-driven retail—where shopping is no longer just transactional but social and immersive.
With free entry and an open invitation to the public, this weekend’s gathering is expected to draw significant crowds, reinforcing Accra’s reputation as a hub for innovation in commerce and youth-driven enterprise.
Whether viewed as a marketplace, a cultural event, or a case study in modern entrepreneurship, Porials Pitch 2026 is poised to once again capture the city’s attention—and its spending power.
Guinness Ghana has announced a new annual prize package for winners of the Album/EP of the Year category at the Telecel Ghana Music Awards (TGMA), as part of efforts to support the country’s music industry.
The company said beginning from the 27th edition of the awards, the winner of the category will receive a GH¢100,000 cash prize, funding support for a music video for their next project, and a curated album listening experience.
According to Guinness Ghana, the initiative is aimed at promoting creative excellence and contributing to the growth of Ghana’s music ecosystem.
Head of Media and Partnerships at Guinness Ghana, Yaa Amoah-Owusu, said the category represents the highest level of artistic work in the industry.
“The Album/EP of the Year category represents the pinnacle of artistic expression — body of work, storytelling, and sonic identity. This package is Guinness Ghana’s way of recognising excellence and investing in the future of the artist and the industry at large,” she stated.
She added that the company’s support goes beyond recognition on awards night, as it seeks to create long-term value for artistes and the wider creative sector.
Guinness Ghana, a long-time partner of the awards scheme, noted that the initiative will also help increase visibility and audience engagement for the winning artiste’s future projects.
The nominees for the Album/EP of the Year category include Black Sherif for Iron Boy, Stonebwoy for Torcher, Gyakie for After Midnight, Medikal for Disturbation II, Wendy Shay for Ready, and Kweku Smoke for Walk With Me.
Head of Public Events and Communications at Charterhouse, Robert Klah, welcomed the initiative, describing it as timely support for the music industry.
“This is an important intervention from Guinness Ghana. It aligns with our commitment to celebrate and elevate Ghanaian music, while also creating tangible support for artistes,” he said.
He added that the move highlights the importance of albums and EPs as lasting creative works.
The announcement comes ahead of the 27th Telecel Ghana Music Awards, organised by Charterhouse, with Telecel as headline sponsor, media partnership from TV3, and support from Guinness Ghana.
Guinness Ghana Breweries PLC is one of the country’s leading beverage companies and continues to support arts, culture, and community development in Ghana.
By: Jacob Aggrey
