Sports
Who speaks for GBF?
Nearly nine months in office as executive of the Ghana Boxing Federation (GBF), the Dauda Fuseini-led administration is yet to make an important appointment to fill a key position-Public Relations Officer.
It is, therefore, worth examining how the executive has managed to navigate several storms without an official Public Relations Officer (PRO) to communicate its side of stories to the public.
What this mean is that nature has a way of filling such vacuums. They do not stay as such for long.
That is exactly what is happening at the GBF with controversies that followed another poor performance by the Ghana amateur boxing team, the Black Bombers or generally, Team Ghana at the Glasgow 2026 Commonwealth Games.
The controversy followed questions about the criteria for selection of boxers into the national team- that exercise should surely rest on the shoulders of the Head Coach of the team; in this case Coach Ofori Asare.
In instances where there are technical teams in place, the Head Coach would be required to conduct the exercise with members of the team.
But when the Black Bombers perform poorly and the Head Coach claims he has no idea about how the boxers were selected, certainly it leaves doubts in the mind of followers and stakeholders as to what is happening at Dauda Fuseini’s GBF.
Without a response from the GBF, a PRO from the previous administration filled that vacuum; stepping into the role with vim and vigour but with whose authority or permission, it has not been established.
This former PRO may have assumed the role out of his love and passion for the sport. Across both radio and television, he did his advocacy for the GBF until his status was questioned by the legendary broadcaster Fiifi Banson on Sporty FM.
“Are you a member of the GBF?” was the first question by the broadcaster.
And his response was “No, I’ve been a communicator for the Federation officially from 2020, and I’m still doing advocacy for them.”
“But you’re not a member of the GBF?” was the next.
Again, he responded in the negative, explaining that “I’m not an elected member of the GBF. I was appointed in 2020 with an official letter as their communicator and I’ve been doing that since 2020.”
The next question was: “Do they recognise you as their official communications person?
“Of course, the president and I communicate and he has not told me anything otherwise,” was his answer.
One would therefore ask why a ‘boxing advocate’ should be subjected to this kind of cross-examination.
The answer is simple; it is because Dauda Fuseini has failed to make an appointment to fill that void since he ascended the GBF throne in December 2025.
This must be brought to his attention because the office of the PRO is one that should not be taken for granted.
If the issues of the GBF are left to ordinary boxing aficionados, they would end up causing more harm than good to the GBF.
And maybe, with an official spokesperson in place, the federation can issue a comprehensive statement addressing preparation and selection of boxers to the Games and whether indeed Coach Asare was involved or not.
By Andrew Nortey
The national U-17 female team, the Black Maidens, have arrived in Rabat from their pre-camp base in Casablanca to begin their campaign at the 2026 FIFA U-17 Women’s World Cup.
The team will open their Group C fixtures against Norway on Sunday, October 18, at the Mohammed VI Football Complex. They will then face Brazil on Thursday, October 22, before wrapping up the group stage against Canada on Saturday, October 24.
During their two-week training camp in Casablanca, the technical team tested the squad’s readiness with two international friendlies against China and Kenya.
The Black Maidens are returning to the global showpiece after missing the last edition, aiming to build on a proud record that includes a bronze medal in 2012 and three quarter-final appearances.
The team is expected to hold its first training session in Rabat on Wednesday as it puts finishing touches to preparations for the opener against Norway.
By Edem Mensah-Tsotorme
IN modern football, the final whistle doesn’t signal the end of the show; it signals the intermission.
The Top five European Leagues (Premier League, La Liga, Bundesliga, Serie A, and Ligue 1) have mastered a brutal truth of the digital age: you don’t just sell the match; you sell the marathon.
By weaponising transfer window tension, season reviews, and microscopic highlight reels, they’ve turned 90 minutes of sport into a 24/7/365 content vortex.
Meanwhile, back home, the Ghana Premier League (GPL) is haemorrhaging relevance not because the talent isn’t there but because the storytelling is dead.
The Football Association’s apathy is only rivalled by its hypocrisy.
The European Blueprint: Selling the ‘Appetite’
Why do fans tune into a random mid-table La Liga clash on a Friday night? Because they’ve been primed. Across the summer, broadcasters and clubs drip-feed ‘transfer sagas’ like high-stakes soap operas.
Will the star leave? Who is the mystery medical? This tension creates a parasocial investment that transcends the pitch.
Paired with this are season-review documentaries and hyper-curated game highlights tailored for TikTok, Instagram, and YouTube. These aren’t just goal clips; they are tactical breakdowns, sideline theatrics, and VAR controversies packaged into digestible and emotional bites.
This strategy has inflated broadcasting rights to astronomical sums (the Premier League’s recent domestic deal hit £6.7 billion).
They know that if you feed the audience year-round, they will binge-watch when it matters.
The GPL Vacuum: No Sponsor, No Story
Now, overlay this blueprint onto the Ghana Premier League. It is a stark, barren contrast.
The league is poorly run, lacking a headline sponsor to give it financial muscle or marketing prestige. Without that corporate backing, the media machine grinds to a halt.
The transfer market, which should be the peak of offseason intrigue, is a ghost town. We hear about signings, but the transfer fee is universally undisclosed.” We only get the contract length.
This kills the narrative. In Europe, a €100 million move generates weeks of debate; in Ghana, a move generates a one-line social media post, devoid of gravity. Fans cannot gauge ambition, nor can they measure a club’s financial muscle.
Most damningly, there are no reviews from the broadcasting rights holders. No glossy season-compilation DVDs. No weekly magazine shows dissecting past campaigns to build hype for the next.
The Broadcasting Right Holders (BRHs) treat the GPL as an obligation to air live, not as an IP to monetize through content. The league goes dormant the moment the trophy is lifted.
And the FA? They seem unconcerned. There is no strategic blue • A scene from the Ghana Premier League print to pump these ‘stuffs’ into the digital ecosystem. They treat the league’s media output like an afterthought, ignoring that a lack of online noise equals a lack of bums on seats.
The Black Stars Paradox: The Hypocrisy of Production
Here is the crushing irony that exposes the FA’s priorities. When the Black Stars assemble for a World Cup qualifier or an AFCON match, the narrative flips overnight.
Suddenly, the budget for proper camera operators and videographers appears from thin air. We get cinematic drone shots, multi-angle slow-motion replays, tunnel cams, and emotional post-match interviews.
Every moment, every tackle, every save, every passionate fan in the stands is captured in vivid, broadcast-ready quality. The national team gets the full ‘European treatment.’
This reveals a devastating double standard. The FA treats the Black Stars as the sole marketable asset, forgetting that the GPL is the engine room that produces these stars.
By diverting all production value to the national team while starving the domestic league of visual prestige, they are cannibalizing their own foundation.
The Verdict
You cannot build a football culture on national team fixtures alone.
Europe thrives because they understand that content is the currency of fandom.
Until the Ghana FA secures a headline sponsor, enforces transparent transfer disclosures (to fuel debate), and mandates that broadcasting partners produce engaging season reviews and highlight packages, the GPL will remain a hidden gem rather than a sparkling crown.
The players are there. The passion is there. But if the FA continues to save its best camera angles for the Black Stars while leaving the Premier League in the dark, they aren’t just failing the clubs; they are starving the very appetite they desperately need to feed
By Leslie Agyemang
