Entertainment
Twitter partners Afrochella 2021
Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
The time has come for musicians who were outstanding in the year under review in 2025 to earn nomination at Ghana’s prestigious music awards.
The much-awaited nomination for the 27th Telecel Ghana Music Awards (TGMA) is slated for today, March 14, 2026.
As part of measures to build up anticipation, the announcement will commenced with an hourly unveiling of nominees across all official TGMA social media platforms and partner channels from 11:00 AM to 4:00 PM.
Everything would be wrapped up in the evening with a special ceremony to officially kick off the 27th TGMA season, featuring the unveiling of the Big Five categories alongside key remarks from industry stakeholders at the Palms Convention Centre.
At the ceremony, the TGMA Calendar Indicating official schedule of activities leading up to the main awards ceremony will be unveiled.
Following the close of the submission window, the Board and the Selection Committee spent weeks reviewing works released during the year under review.
Each entry was carefully evaluated for artistic merit, technical excellence, and cultural impact to ensure that the final nominee list reflects the very best of Ghanaian music.
The 27th Telecel Ghana Music Awards is produced by Charterhouse in partnership with TV3, Closeup, British Council, refreshed by Guinness and powered by Telecel .
By Edem Mensah-Tsotorme
Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
Thousands of music enthusiasts thronged the Adaklu Youth Resource Centre on Thursday night for the Torcher Experience Concert headlined by Ghanaian music icon Stonebwoy, blending entertainment with youth empowerment.
The atmosphere at the concert grounds changed, the moment Stonebwoy began his grand entry onto the stage at the “Torcher Experience” concert.
As the powerful Ewe song “Mele Gbagbe Há Wo le alia” started playing through the speakers, the crowd erupted with loud cheers and excitement waving their hands in unison, sang along, and some held up their phones with flashlights, lighting up the night as they waited to see the Bhim Nation President appear.
Notable of him, Stonebwoy stepped onto the stage with well-rehearsed symbolic choreography and energy, dressed stylishly as he was ushered on the stage by white-clad men wielding long sticks, from where he acknowledged the massive crowd.
The song created an emotional and energetic mood, making the audience feel connected to the performance. As he moved closer to the front of the stage, the cheers grew even louder, setting the tone for an unforgettable night of music and celebration in Ho and beyond as patrons celebrate music, unity and community spirit.
The venue came alive with excitement as fans sang along to popular songs and enjoyed energetic stage performances, creating a vibrant atmosphere that lasted late into the morning.
A delegation led by Mr James Gunu, together with Edem Agbana and Edem Kpotosu, Members of Parliament of Ketu North and Ho Central, respectively attended the event, and presented a citation and helped in cutting a birthday cake to the artiste in recognition of his contribution to music and youth development.
Mr Gunu commended Stonebwoy for projecting the Volta Region and Ghana onto the global stage through music while inspiring young people to pursue their talents and ambitions.
In a notable gesture during the concert, the artiste donated GH¢100,000 as seed funding towards the Volta Youth Development Fund, an initiative aimed at supporting youth entrepreneurship and creating opportunities for young people in the region.
Although the concert recorded massive patronage and lively performances, some patrons raised concerns about intermittent sound challenges; however, many remained at the venue until about 05:30am hours, cheering and calling for more performances as Stonebwoy thrilled the audience with his dynamic stagecraft and popular hits. GNA
