Entertainment
Twitter partners Afrochella 2021
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Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
Ghana is set to showcase its fashion and creative prowess on the global stage with the maiden edition of Black Star Fashion Week (BSFW), a national event aimed at discovering talent, uniting industry players and projecting Ghanaian fashion to the world.
The event is spearheaded by the Presidency-backed Black Star Experience Secretariat, led by Rex Owusu Marfo, in collaboration with the Ministry of Tourism, Culture and Creative Arts and the Ghana Tourism Authority.
Structured around two connected experiences in Accra and Senchi, Black Star Fashion Week will transition from industry dialogue and talent discovery to a grand fashion celebration.
Speaking to The Spectator, the Coordinator for Black Star Experience, Mr Rex Owusu Marfo, said the first day, scheduled for November 4 at the Mövenpick Ambassador Hotel in Accra, would feature the Black Star Fashion Summit.
According to him, the summit will bring together designers, fashion entrepreneurs, creatives, investors, buyers, manufacturers, policymakers and media representatives for discussions on entrepreneurship, branding, digital marketing, textile innovation, manufacturing, fashion finance, export readiness, e-commerce, artificial intelligence, sustainability and intellectual property.
Activities will include keynote addresses, panel discussions, fireside chats, masterclasses and workshops.
A key highlight will be the 16-Region Designer Programme, which will bring together emerging talents from across Ghana to interpret their regions’ identities, cultures, opportunities, heritage and craftsmanship through fashion.
The Accra programme will culminate in the selection of five top designers, with one advancing to the grand finale at Senchi.
On November 7, industry players will gather at the Royal Senchi for the Black Star Fashion Show. Beyond the runway, a Fashion Village will host designer showcases, retail exhibitions, textiles, artisan experiences, brand activations, beauty, technology and lifestyle experiences.
The event will also celebrate Ghana’s cultural diversity through music, dance, textiles, crafts, food and storytelling, while honouring outstanding contributors to the fashion ecosystem and creating business linkages between designers and investors.
The Black Star Experience is a Government of Ghana initiative to promote culture, arts, tourism and creative engagement, positioning Ghana as a leading cultural and creative capital of Africa.
By Edem Mensah-Tsotorme
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AWARD-WINNING television personality Abena Kyei Boakye has been unveiled as the new brand ambassador for Glow Washing Powder, a Ghanaian-owned detergent brand.
The unveiling ceremony was held at the ESP Hotel in Labone, Accra, on Thursday evening.
Madam Sweetie Acquah, speaking at the ceremony on behalf of the Chief Executive Officer (CEO) of Glow Soaps & Detergents, Nana Akua Darkowaa, also known as Faustina Darko, said the company was committed to providing effective and affordable cleaning products while building a strong Ghanaian brand.
She said Abena’s appointment would help increase awareness of Glow Washing Powder and bring the product closer to consumers across the country.
She added that the company had been expanding its distribution network through retailers, direct sales and market activations.
In her acceptance remarks, Abena Kyei Boakye expressed excitement about the partnership.
“It is a pleasure to be here with you this evening. Indeed, today is more than an unveiling for me. It is the beginning of a beautiful partnership with a brand that understands something very important: when you look good, feel good and live clean, you glow differently,” she said.
She added that “for me, Glow is not just about washing clothes. It is about freshness, confidence and that beautiful feeling you get when your clothes are clean, bright and ready for the world.”
“Whether you are washing for yourself, your children or the whole family, remember one thing: Wash with Glow. Wear your confidence. And let yourself glow!” she said.
The ceremony was emceed by Joy Prime presenter Kpekpo Maxwell Justice (KMJ) and featured a comedy performance by Comedian Hogan.
In attendance were Kofi Okyere Darko, Director of Diaspora Affairs at the Office of the President, who congratulated both parties on the partnership, musician Nacee, Counsellor George Lutterodt, Ghana’s Most Beautiful star Belinda Fosua Amoah, and other personalities from the media and entertainment industry.
Abena Kyei Boakye’s appointment forms part of Glow’s strategy to increase visibility for its washing powder and expand its reach among Ghanaian consumers.
Glow Washing Powder is a laundry solution designed to remove stubborn stains without prolonged soaking or excessive scrubbing. It is described as tough on dirt yet gentle on clothes, making it suitable for everyday wear, workwear and school uniforms.
By Edem Mensah-Tsotorme
SKIP THE QUEUE, TAP THE NEWS
You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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