Entertainment
Twitter partners Afrochella 2021
Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
Accra is set this weekend as Porials Pitch 2026 makes its highly anticipated return—an event that has rapidly evolved from a social media-driven concept into one of the country most influential retail gatherings.
Set for Saturday, April 18, 2026, at Accra Mall (Ghud Park), the festival will open its doors at 8:00 AM, drawing a mix of bargain hunters, young entrepreneurs, and lifestyle enthusiasts eager to experience what has become a defining moment on Accra’s commercial calendar.
Dulcie Boateng—entrepreneur, influencer, and CEO of Dulcie Porium—whose ability to mobilize audiences both online and offline continues to reshape the local retail landscape. Often dubbed Ghana’s “Snapchat Queen,” Boateng has leveraged her digital influence into tangible economic impact, with Porials Pitch standing as a prime example.
More Than a Market
While at first glance the event may appear to be a conventional pop-up market, Porials Pitch has steadily carved out a niche as a hybrid of commerce, culture, and community engagement. This year’s edition will feature 100 vendors, offering a curated blend of vintage pieces, emerging fashion brands, beauty products, and mainstream goods—many at discounted prices reaching up to 50 percent.
The Business Behind the Buzz
Perhaps the most telling indicator of the event’s momentum lies behind the scenes. Vendor slots for the 2026 edition reportedly sold out in just two minutes, generating approximately GH¢600,000—a figure that speaks not only to demand but also to the growing confidence in influencer-led commerce within Ghana.
A Reflection of a Changing Retail Culture
As Ghana’s urban consumer culture continues to evolve, events like Porials Pitch 2026 highlight a broader shift toward experience-driven retail—where shopping is no longer just transactional but social and immersive.
With free entry and an open invitation to the public, this weekend’s gathering is expected to draw significant crowds, reinforcing Accra’s reputation as a hub for innovation in commerce and youth-driven enterprise.
Whether viewed as a marketplace, a cultural event, or a case study in modern entrepreneurship, Porials Pitch 2026 is poised to once again capture the city’s attention—and its spending power.
Guinness Ghana has announced a new annual prize package for winners of the Album/EP of the Year category at the Telecel Ghana Music Awards (TGMA), as part of efforts to support the country’s music industry.
The company said beginning from the 27th edition of the awards, the winner of the category will receive a GH¢100,000 cash prize, funding support for a music video for their next project, and a curated album listening experience.
According to Guinness Ghana, the initiative is aimed at promoting creative excellence and contributing to the growth of Ghana’s music ecosystem.
Head of Media and Partnerships at Guinness Ghana, Yaa Amoah-Owusu, said the category represents the highest level of artistic work in the industry.
“The Album/EP of the Year category represents the pinnacle of artistic expression — body of work, storytelling, and sonic identity. This package is Guinness Ghana’s way of recognising excellence and investing in the future of the artist and the industry at large,” she stated.
She added that the company’s support goes beyond recognition on awards night, as it seeks to create long-term value for artistes and the wider creative sector.
Guinness Ghana, a long-time partner of the awards scheme, noted that the initiative will also help increase visibility and audience engagement for the winning artiste’s future projects.
The nominees for the Album/EP of the Year category include Black Sherif for Iron Boy, Stonebwoy for Torcher, Gyakie for After Midnight, Medikal for Disturbation II, Wendy Shay for Ready, and Kweku Smoke for Walk With Me.
Head of Public Events and Communications at Charterhouse, Robert Klah, welcomed the initiative, describing it as timely support for the music industry.
“This is an important intervention from Guinness Ghana. It aligns with our commitment to celebrate and elevate Ghanaian music, while also creating tangible support for artistes,” he said.
He added that the move highlights the importance of albums and EPs as lasting creative works.
The announcement comes ahead of the 27th Telecel Ghana Music Awards, organised by Charterhouse, with Telecel as headline sponsor, media partnership from TV3, and support from Guinness Ghana.
Guinness Ghana Breweries PLC is one of the country’s leading beverage companies and continues to support arts, culture, and community development in Ghana.
By: Jacob Aggrey
