Entertainment
Twitter partners Afrochella 2021
Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
Musical duo, FreshJoy, have released their much-awaited single dubbed ‘Favour’ to inspire music lovers. The group, made up of a couple, Fresher Fosu Amponsah and Joyce Asmah, have in a short time given the strongest indication of their readiness for the challenge ahead.
The song, produced by David Kyei, affectionately called Kaywa, is available on all digital music stores.
Touching on the message in the song, they told The Spectator Agoro it teaches the favour of God. FreshJoy Music believes that everyone needs mercy, grace, and favour, and the only person who grants these blessings is the Lord Jesus Christ.
According to them, this belief is rooted in their personal testimonies. “At FreshJoy, we reflect on how far the Lord has brought us through all the challenges we have faced. Despite the ups and downs, God has shown us favour, and we are here to testify to that,” they said.
They further noted that “The Bible tells the story of Esther, a woman who lacked a biological father or mother. Although she was beautiful, she initially lacked the favour to approach the king. However, when God’s favour came upon her, she was able to enter the king’s presence. Similarly, Romans 8:28 teaches us that all things work together for good for those who love God.”
Speaking about the challenges they have encountered, FreshJoy said, “The journey has not been easy; it has been rough, but God has given us assurance through His Word that He is with us and will show us His favour.”
They advised upcoming artistes to focus on their dream, “only you know where you want to go. Enjoy the journey, not just being perfect. Small wins are important for progress. Set achievable goals and celebrate each step in music. Build a supportive community and reconnect with your love for music.”
The song comes with a video directed and shot by Koan Video Production.
By Edem Mensah-Tsotorme
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Urban gospel artiste Scott Evans Obu, who is known in showbiz circles as Scott Evans, has opened up about his love for the industry and future of his ministry. According to him, the industry has thrived in recent times partly due to the quality of artistes and their works, stressing that with the needed support, it would be bigger and get better.
His comments came on the back of recent pressures brought on musicians by critics to create hit songs for the industry. “I don’t envy the secular space at all; I appreciate the effort the gospel artistes are putting in. I would not trade that opportunity for anything,” he told The Spectator Agoro.
“The urban gospel music genre has won many souls because the youth are able to vibe along, and I am fulfilled my songs are able to win souls for Christ,” he added.
The ‘Ma pe ke’ hit maker also said he was not under any pressure to be releasing hit songs, adding that “I’m just serving a King (God) and I’m relaying His message to the people. My focus is to make sure the song gets to people who need His word.”
Scott Evans started his musical career in 2015. Since then, he has released songs like ‘Holding On’, ‘Good God’, ‘Ready’ and ‘100 per cent’. Evans is widely praised for pushing the boundaries of gospel music in Ghana, using relevant themes and modern sounds to connect with a younger generation.
By Linda Abrefi Wadie
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