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Some tips to consider when starting a business

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Enterprenuers should be passionate about the business they want to start
Everyone can own a business because we are in a world of limitless opportunities — those we create ourselves and others that we chance on from time to time.
It is a beautiful thing when a woman is empowered financially. It is, therefore, important that every woman makes an effort to create or start something that will give her financial liberation.
Today, I share with you the path I followed to become a fashion retail owner and a social activist. Read through and see if you can adapt any of the tips or fine-tune them to suit your personal needs.

Passion
Before embarking on any business journey, one would have to be honest about the passion behind the establishment of the business. It is the beginning of how one feels about the whole business idea.
Certainly, there are ups and downs in starting and running a business so one would have to be ‘super passionate’ about what they intend to start. Don’t just wake up and do it because you think everyone is doing it or because you have some loose money. Ask yourself if you’re, indeed, passionate what you want to start.
Business idea
A good business idea could make a successful business. Your business idea can be what a lot of people are already doing but it does not matter. Make sure you are willing to start and make the idea you have stand out from the rest.
3. Get a brand name. Your brand name is what you will be identified with. Your brand name is what you will use to advertise your business, the products you sell or the services you offer.
Your brand name must be one that resonates with your target audience and one that can be identified easily. The brand name must symbolise what you do. Your brand name should stand out and must be on top of people’s minds. You can discuss or brainstorm this till you arrive at a suitable brand name.
Build a team or go solo
My “Kuburah Diamonds Boutiq” is solely run by me, my sales and delivery personnel. But my Zango Women Livelihood & Empowerment Programme has a team — a group of skilful and resourceful empowered women who come together to make it a successful project.
Therefore, If you eventually decide on what to do, decide if the business is something you can ran yourself or you will need a complete team.
Look for suppliers or vendors
If you are planning to start trading in skincare products, you need to know who and where to get your raw materials and packages. If it is clothes or accessories, find out who you are buying from.
Again, you’ll have to be concerned about the source and the quality of the supplies you procure.
Register your business
Note that, as you are thinking of the business and brand name, a thousand and one people are also thinking along the same line so you have to act smart.
It is important to register your business formally at the appropriate quarters so someone does not go ahead of you to claim ownership of your business name. Smartness is a good characteristic of a successful business person.
Grow your business
If you are truly passionate about starting a business, trust that doing all the things you will need to grow that business will come naturally and you will do it effortlessly regardless of the setbacks.
Here, you can grow it by introducing it to people close to you, family and friends, these are the first word of mouth ambassadors of our business. Subsequently introduce your business at places you go and the event you attend.
Carry your business flyers or portfolio around, drop business cards and flyers at front desks and receptions if possible. Speak to people, introduce your business. Open a social media business page, invest in advertising or if you have the power to grow it organically, you can do that also.
I wish you all the best.
[The writer is the Founder of Kuburah Diamonds Foundation]
By Adiza Kuburah
News
ProofreadChildren exposed to arts, culture early develops strong intellectual, communication skills – Acting E/R CNC Director

Toddlers from various kindergarten schools in the Eastern Region on Tuesday thrilled patrons with impressive cultural performances at this year’s Kindergarten festival organised by the Centre for National Culture (CNC) in Koforidua.
The children from the participating schools recited poetry, staged drama performances and performed a variety of traditional dances, including Kete, Kpatse, Borborbor and Apatampa, under the theme: ‘Little Stars: Celebrating Our Culture for Future Impact.’
Participating schools included Love Community Kindergarten, Koforidua Grammar School, Solomon School, Charles Wesley Academy, Unique Kiddie Care, Alpha Hills School, Assemblies of God Kindergarten, Brentford Academy, Liberty Academy, Berlin Academy, Bolders Journey School and New Dawn School.
The Acting Eastern Regional Director of the CNC, Dr Salamatu Alhassan, said research had shown that children exposed to arts and culture from an early age developed strong intellectual and communication skills.
“These toddlers participating in this festival have the potential to be ahead of their peers because training in arts and culture broadens their minds and enhances their intelligence.
Dr Alhassan said, considering the numerous benefits of arts and cultural education, it was important to nurture children from an early age to become future ambassadors of Ghana’s rich cultural heritage and contributors to the country’s creative economy.
She said the CNC was mandated to promote Ghana’s arts and culture and assured that such festivals would continue to be organised regularly to provide more children with opportunities to develop their talents.
Dr Alhassan encouraged parents and teachers to support children to participate in cultural festivals and related activities to help build their confidence, creativity and appreciation of Ghanaian culture.
The Eastern Regional Director of the Department of Children, Mr Emmanuel Nana Osei, said exposing young children to Ghanaian culture through such festivals was essential because it helped them develop a strong sense of identity.
He said as future leaders, children needed to understand their cultural roots to develop a sense of belonging and appreciate the need to contribute meaningfully to national development.
Mr Osei also urged parents to encourage their children to participate in poetry, drama and traditional dance activities to nurture their talents and preserve Ghana’s cultural heritage.
From Ama Tekyiwaa Ampadu Agyeman, Koforidua
News
Adolescence is like an egg, handle it carefully …Adolescents urged

Adolescents have been urged to treat their teenage years with caution, with adolescence being compared to ‘an egg’ that can crack instantly from a single mistake.
This came up during an engagement with adolescent boys and girls at Ave-Dakpa in the Akatsi North District under the project, ‘The Clinic Is Yours,’ an open day clinic, to invite adolescents and the youth to visit health facilities for free access to youth-friendly services.
It was organised by the United Nations Population Fund (UNFPA), the UN’s sexual and reproductive health agency in collaboration with the Planned Parenthood Association of Ghana (PPAG), which is also a leading volunteer-supported non-governmental organisation, focused on providing comprehensive Sexual and Reproductive Health and Rights (SRHR) information and services to young people in Ghana.
Madam Rosemary Addeh, the Midwife and In-charge of the Ave-Dakpa Health Centre, who facilitated the engagement, said adolescence was a period of rapid physical and brain development between childhood and adulthood, typically spanning the ages between 10 and 19, involving the search for social independence.
“Adolescence really is as fragile as an egg, and a single mistake can alter a young person’s future instantly.”
She explained that curiosity, peer pressure, and the desire to fit in made teenagers vulnerable and that the “egg once broken” by a crisis such as an unplanned pregnancy, the effects on a young person’s education, health and future were difficult to reverse.
The session highlighted the physical, mental, and social toll of teenage pregnancy, with other health risks cited including anaemia, malnutrition, early labour, and low birth-weight babies, because of immature physical development.
She said mentally, young mothers faced stress, depression and stigma, while socially many dropped out of school and faced long-term financial hardship.
To “handle the egg safely,” adolescents were advised to practice open communication with parents, seek comprehensive reproductive health education, set clear life goals, and build self- esteem to resist risky situations.
“When you access phone, use it for something profitable not pornographic materials. Also, access youth-friendly services. Get close to health workers on any information on SRHR, do not ask around to be deceived or misinformed as that can land you in trouble,” Madam Addeh advised.
Mr Delali Alex Dwomoh, the Physician Assistant and In-charge of Ave-Dakpa Health Centre, also addressed the group, assuring adolescents that health workers would not judge them.
“Take whatever you were told seriously. We will not be judgmental but will help you as young people to reach your full potential,” he assured them.
Mr Emmanuel Christopher Makam, the PPAG focal person for UNFPA Adolescent Girls Empowerment Project and Gender-based Violence Scale Up project for Volta Region, said the engagement formed part of ongoing efforts to equip adolescents with knowledge and support systems to navigate adolescence safely.–GNA




