Features
Should you turn your hobby into a business? …continued from previous edition

This question isn’t always a straightforward one. Although there’s a lot to be said for doing what you love, turning your hobby into a career means a lot of hard work and sacrifice. Here are some questions to ask yourself while you’re deciding:
Do I have the time to dedicate to starting a business?
Going from a hobby to a profession is often going to take some work. As we explore in our open step on making your hobby your job, it takes time, planning, and a fair slice of luck to get your venture off the ground. You need to determine whether or not you can dedicate enough time to starting a business.
Do I have the skills and know-how to make a living?
If your plan is to transition from pastime to profession, at least some of your income will need to come from your new business. You’ll need to be honest with yourself when assessing your abilities. Will customers pay for your product or service? And are you good enough to bring in a consistent source of income?
Can I balance a job and transitioning to a new career?
Often, a hobby becomes a side-hustle before it becomes a career. However, trying to balance the two can often be tiring. As well as working full-time, you’ll also need to plan your business, find potential clients, and practise your craft.
Am I prepared to lose a pastime?
Ultimately, turning your hobby into a business means that you might lose your hobby as a pastime. Instead, you’ll have to spend time doing it to make a profit. Although this can still be enjoyable for many, it can take the shine of it.
If you are going to monetise your hobby, you should make sure that you have other pursuits in your life that you do purely for pleasure and relaxation. Sometimes, by turning everything into a side hustle, you can end up burning out.
Tips for turning your hobby into a career
So, if you’re committed to making your pastime a professional endeavour and prepared for all that entails, you might be wondering where to get started. Of course, there are various ways you could go about it, and the below is just one such method:
- Start with a business plan
One of the best places to start if you’re trying to convert your hobby into a career is to come up with a solid business plan for your idea. We’ve got a detailed guide on writing a business plan, so we won’t go into too much detail here.
Your plan should give you the vision, structure, and strategy for how you’re going to make your hobby into a money-making venture. It will help you identify the strengths and weaknesses of what you offer, as well as analyse the market you’ll be entering. You can check out our guide on how to start a business for more information.
- Decide on your structure
One important decision to make fairly early on is what kind of structure your company will take. If you’re planning on being a freelancer and want the flexibility to make choices, you might consider registering as a sole trader. However, if you want to add credibility to your business and minimise your legal liability, a limited company could be a good option.
We’ve written in detail about business structure and registration, so it’s worth familiarising yourself with the various options available when you’re starting a business. And, of course, you can always start as a sole trader and build your way up to a corporate entity as time passes.
- Start building your brand
If you’re thinking about hobbies that make money, you’ve probably already got an idea of brands that you might aspire to. Thinking about your own branding is, therefore, a crucial step in making the leap to being self-employed.
You can learn more about market analysis and reaching your target customers in our full guide. You can take our course on strategic brand management to find out how to build your brand identity and strategy.
- Develop an online presence
Digital marketing will likely play a significant role in helping you shape your new business. Being able to access an online audience means you can advertise and sell your product or service.
Whether it’s through techniques such as SEO and Google Ads or creating a strong brand presence on social media sites such as Instagram, there are many ways you can get your name out there.
- Create a marketing strategy
This point really ties together the previous ones. To ensure that you’re making a concerted effort across your branding and marketing activities, creating a marketing strategy is essential.
This article can give you the direction you need when it comes to getting your brand established in your niche. It will outline your approach to advertising and sales, ensuring you spend your money in the right places.
- Reach new customers
One of the hardest things when transitioning from a hobby to a business is to find people willing to buy into your idea. Of course, branding, marketing and an online presence will all help with this. However, you’ll also need to think about other ways of reaching people.
Whether it’s networking events, getting involved in local projects, or asking for referrals from your existing customers, there are various ways you can expand your user base and build business relationships. If you’re trying to turn a profitable hobby into a profitable business, you’ll need to reach lots of people.
- Monitor your progress
When it comes to hobbies that make money and eventually become a business, there’s no defined timeline to work towards. You might start off having your hobby as a side hustle, gradually building towards a fully-fledged business. Or you might take the plunge all at once. However, keeping tabs on your progress is essential.
As part of your business plan, you’ll set goals for your business. You can then measure your progress towards these aims, analysing what’s working well and what needs improvement. In doing so, you can figure out how you want your business to grow or whether you want it to be just a hobby once again.
Final thoughts
Profitable hobbies certainly exist, and it’s possible to turn them into something more than a side-project. However, hobbies that make money often require a lot of time and dedication. Turning your hobby into a business involves risk and hard work, but it’s certainly an achievable goal.
Features
Farmers, fund and the mafia


The notion some people have about the Sikaman farmer can be amusing. It is the belief of some that immediately a struggling farmer manages to grab a loan, the first thing he does is to invite his abusua (kith and kin) home and abroad.
He organises a mini-festival using palm wine mixed with Guinness as the first course. There and then he announces that he is no longer a poor man; in effect he has ceased to be the close buddy of Mr John Poverty.
The ceremony will be consummated with singing and breakdance, a brief church service, drama and poetry recitals.
At least three bearded goats complete with moustache and four cockerels would be sacrificed in various recipes to celebrate the farmer’s broken alliance with poverty. Some would end up as fufu and light soup, grilled chicken, toasted mutton and smiling goat-head pepper soup. In short, the loan was well taken and well utilised.
The farmer’s prosperity begins right from the stomach. His idea is that if you don’t prosper in the stomach, there is no way you can prosper outside it.
Some farmer are ‘wiser’ though. When they get the loan, they promptly look for new wives. They can no longer continue enjoying one soup everyday like that. Variety is the spice of life! A new wife would bring new zest, new hope and heavenly glary into the farmer’s life. Most importantly the new wife would bring more action into his waist.
So the loan goes indirectly into promoting physical exercise for the human waist instead of the expansion of the farm, purchase of new equipment and improved seeds. Farmers of this nature are jokers, not farmers.
Is it probably because of these whimsical reasons that the banks are reluctant to grant loans to farmers? Obviously with the celebration of mini festivals and the installation of new wives, it is unlikely bank loans can ever be repaid. Of course, farmers who are more concerned about their libido can only be experts in re-scheduling loan payments and not in paying back loans.
Banks are very much concerned about getting their monies back with interest whenever they give out loans. So they demand collateral security as a requirement for the granting of loans. Some farmers actually don’t have anything they can put up as collateral except their hoes, cutlasses and wives. So they struggle through life, not going and not coming.
I do not blame the banks for not granting loans to those who cannot put up collateral. But what about those who are very serious farmers and can put up collateral. Should they also be denied?
Farming is seasonal and a farmer may need a loan only within a certain period to grow crops or breed birds. When the period elapses before the loans are granted, farmers are tempted to misapply the money because it lies idle. In fact, with idle money lying around, the farmer may be tempted to ‘purchase’ a new wife.
It goes without saying that farmers need money but for specific periods when the banks apparently do not take into consideration. Within three months in a year (main cropping season), a crop farmer must plant, nurture, harvest and sell. He applies for a loan and takes nine months or is not even granted. Meanwhile the money lies under his bed waiting to be enjoyed. Not all farmers are angels.
Now, If the government has seen and acknowledged the importance of farmers in national development and has instituted a Farmers’ Day which is a public holiday during which farmers are awarded, then government might as well also do something about funding for our serious farmers, at least the award winning ones to expand and grow since bank loans are not readily available.
Lama of Site 21, Tema, a man of great learning and of vision, has just been telling me that when a farmer gets an award, it means he knows his way about his job, is serious and diligent. According to him, most likely that such a person would also be investment-conscious and judicious in the use of his resources, and not interested in enstooling a new wife.
If government can set up a fund to assist, not with cash but by way of inputs, most of our farmers who have not had any assistance to propel themselves above sea level would be most thankful.
Interview a few award-winning farmers and they would tell you their palaver. The Overall Tema Municipal Farmer Mr Ellis Aferi and his wife Mrs Rosemary Aferi, began their Soka Farms Complex with ten fowls. The pig (a sow), was sent to a farm on a cart to be serviced and brought back breeding.
His piggery is now a real model of inspiration. “We started right from the scratch without any bank loan or financial assistance from any quarter. We placed our trust in labour, hard work and the advice of extension officers. Today we have a large piggery, poultry breeding house, mushroom and snail quarters, fishpond and beehives aside the rabbits we breed. All these without a penny from anywhere,” Mr Aferi told me just last week.
However, he bemoaned the current situation farmers are facing “We have exploited our creativity, our imagination and our muscles. There is a limit to productivity using only human labour and ingenuity. We now want to grow bigger but without funding there is little we can achieve in our bid to grow and develop.”
Mr Aferi like, his colleagues, uses about one ton of wheat bran to prepare feed for his birds, pigs, snails and fishes every week. When Food Complex was in operation, they had their wheat bran without problem. Today, there are mafia connections in the wheat bran trade.
According to all the livestock farmers I’ve spoken to, it is hard to get wheat bran from GAFCO or Irani Brothers directly. They allege that the companies prefer to sell to some wealthy women and top business-men who can buy wheat bran on conditional basis (that is together with flour and other products of the companies), than to farmers.
Then these women and businessmen through their agents resell the bran to the poor farmers at cut-throat prices. I don’t think the system is being fair to farmers. It is indeed a tragedy for the farmers who through their sweat and blood the nation is fed.
“We protest heart and soul,” one farmer yelled at me as if I was responsible for their plight. “How can I feed my birds and pigs satisfactorily if I cannot get wheat bran at the factory price? We disagree that because we are poor, things should be made difficult for us. The rich must not be allowed to exploit us like that.”
The proprietor of Soka Farms, Mr Aferi, for instance has risen from the discomfort of the dust and hardness of the earth to such an enviable height to be an award winner who now holds seminars for farmers, students and officials of organisations on his farm near the Ashiaman-Michel Camp barrier. He must be propped up, even if not with money with inputs on credit basis.
The government must think about setting up a special fund for such individual farmers to grow, while preventing them from cheats and those in the cloak of the mafia.
This article was first published on Saturday, September 21, 1996
Features
Mystery surrounding figure five
There seems to be something mysterious about the figure five or numbers ending in five. A few days ago I realised it was June 3, so I called my brother-in-law, to talk about his narrow escape from the disaster which occurred at circle in 2015.
It is a date that reminds the family each year of the goodness of the Lord every year since the incident. My brother-in-law had been standing and chatting with some friends at one of the shops that got burnt less than an hour before the incident happened.
Therefore for us as a family, we celebrate that day as a day of deliverance of one of us even as we sympathise with those who lost loved ones in that fire disaster. Later on after I finished talking to my brother-in-law and was reflecting on the incident and issues around it, another incident early on in that same year, came to mind.
The incident had to do with an air disaster in Europe and I began wondering if the number five in the figure 2015, had something to do with it.
Reports came through that a Lufthansa flight from Barcelona in Spain, flying to Germany, had disappeared from the radar around the Swiss Alps and that a search was being organised to try and locate it.
The result of the search established that the aircraft had crashed. What is even sad about this incident are the issues that led to its occurrence. Investigations conducted after the crash revealed that, it was deliberately caused.
It was revealed that, the pilot steeped out of the cockpit to go to the washroom. The co-pilot locked the door so no one could enter the cockpit without him opening it.
He then proceeded to set the aircraft on autopilot to crash the plane. When the Pilot realised that there was something wrong with the plane he rushed towards the cockpit, only to realise that it was locked.
He banged on the door to no avail. They tried contacting the co-pilot but he would not answer. Nothing in this world will be more painful than to see death coming and being helpless to prevent it. They could do nothing until the plane crashed.
A former girlfriend of the co-pilot revealed later to the investigators that he once told her that one day, he would do something that the world will forever remember his name. It came out later also, that he was told by his Doctor not to fly a plane again until his medical condition improves.
Apparently he had a mental problem but he kept it to himself and his employer never knew anything about his condition and he sadly killed high school students, about 60 from the same school, returning home from an educational tour in Spain.
This is one thing I have been praying against and I can imagine the grief of the parents of these students who tragically lost their lives.
In 2005, there was Hurricane Katrina which brought in its wake such a huge devastation in the United States. In that same year, an earthquake occurred in Kashmir resulting in over 86,000 people losing their lives, again note the last digit of the figure 2005.
I am therefore inclined to believe that we need to intensify prayer this year, 2025 to avert disaster. History has a way of repeating itself. Until I grew up, especially at the secondary school level, I wondered why we should study history and that apart from it being a reminder of dates on which certain events occurred, there was really no use for it.
I now know better that it is the basis for forecasting future events. Our teachers did not help us by not telling us the importance of history, maybe I would have become the National
By Laud Kissi-Mensah